A Step-By-Step Guide to Filing Amazon Seller Suspension Appeal

September 18, 2021
Written by Jayce Broda
amazon seller suspension appeal

Being a part of a giant e-commerce marketplace comes with significant benefits - but you have to accept the risks alongside them. With almost 2 million sellers now in 2021, Amazon is enforcing its processes to ensure sellers give the best customer experience within their rules and guidelines.

As a seller, it's important to remember that Amazon heavily emphasizes its customer experience. They care so much for their consumers that, in some cases, they'll immediately suspend your seller account if someone files a claim on your brand or listings (ASIN). Because of how demanding it can get, the sellers have a lot to do to protect their online businesses.

There are multiple ways to get a claim that suspends your seller account, and they range from easily appealed allegations to complaints that require legal action. Still, no matter your experience level, Amazon account suspension is a serious matter that can threaten your selling abilities. It can lead to irreversible damage to your brand, your sales, and your customer relations. In some cases, starting from scratch might not even be possible once Amazon rejects your last effort to appeal. Finally, this permanent suspension could lead to Amazon holding your money and physical products (if you use FBA). That's why it's essential to know how to appeal to an Amazon seller account.

While it can get discouraging to deal with a suspended account, keep in mind that many sellers have faced it and have successfully regained access to their accounts. There are several things you can do to get your business back and prevent future suspensions. Start by following this guide on amazon seller suspension appeal.

How Do You Know Your Account Is Suspended?

It all starts with an email from Amazon notifying you that your account has become suspended. If the email you receive is authentic, you’ll find a yellow bar on top of the account health page on your Amazon seller central account. It should say that Amazon has suspended your account, urging you to read the email or follow a link. Fake emails exist, so it’s essential to be wary of these as well. Many scammers will trick you by sending threatening emails regarding your seller accounts, so it’s helpful to identify which emails are authentic.

On your seller account, you should find a red suspension notice along with a link to reinstate your account. Note that all suspensions are permanent until you appeal amazon seller suspension and reactivate your Amazon seller account. 

Frustrated Man Holding His Fist

Step 1: Determine Why Your Account Was Suspended

Identifying why your seller account was suspended is critical in developing a plan of action in your appeal letter. Try to understand what happened and how it happened - work with the information in the email that Amazon sent you. Take note of this and gather any additional evidence and notes to help your case. Use these facts as part of your Amazon appeal letter to tell them that you acknowledge the causes.

You can also review its Selling Policies and Seller Code of Conduct to judge whether you’ve failed to follow any policies. If you have not, you can say so in your letter of appeal, which could be helpful to your case.

Step 2: Develop A Plan of Action

Building a solid plan of action is essential to getting your business back on track. The POA assures Amazon that you are aware of your violations and are taking the necessary steps to solve and prevent them from happening in the future. 

Remember that sending an appeal with a plan of action won't guarantee that Amazon will accept it, so it's essential to have a persuasive POA with details that will help your case. Gather all the necessary proof and documents that will support your claim and include them in your appeal. Note that it may take a while to get a response from Amazon, which is notably the tedious part of the whole process.

Step 3: How to Avoid Suspensions in the Future

The responsibilities of an Amazon seller in 2021 feels like a never-ending list of dos and don'ts. It goes beyond monitoring sales, advertising and inventory. There are so many factors to keep track of, both internal and external - managing all of these tasks can get overwhelming and lead to missing things that could lead to a suspension. So here are some things you can do to avoid getting to that place and how to stay away from an amazon suspension appeal in the future:

  1. Monitor your brand and the market simultaneously, keeping a close eye on aggressive competitors. Starting a business online is easy, but keeping your business out of the hands of sneaky opportunists is hard.
  2. Keep a close eye on your account performance. Once the Amazon algorithm notices you're doing poorly, they will consider you eligible for account suspension.
  3. Earn authentic customer feedback instead of paying for fake reviews. It is unrewarding and illegal.
  4. Don't create a second account for the same brand if you can't recover your current one. Amazon will assume you are handling more than one account, which is prohibited.

Be sure to continue to stay up-to-date on tips to know on preventing suspension in the future. Rules and regulations are ever-changing, so it's essential to keep track of the most recent updates to Amazon selling guidelines. 

Happy Business Asian Woman

Step 4: Prevent Future Seller Suspensions By Working With Third-Party Services

Many Amazon sellers manage their accounts manually on their own. While this is possible, sellers often use third-party services to help alleviate the workload and carve a more straightforward path to success. Here are the advantages of getting a third-party service:

  • They assist you in creating your seller account.
  • Provide consultations to discuss strategies specific to your brand.
  • They inform you of the risks you might face in the marketplace and assist you in preventing them.
  • They provide services that boost your brand, such as Search Engine Optimization.
  • They can help create a persuasive appeal to reactivate your suspended account and help prevent it from happening in the future.

Protect Your Account With Seller Interactive

Seller Interactive is a third-party service that knows how to appeal amazon review suspension and more. Our team consists of professionals that know their way around on Amazon seller suspension appeal. But, more than that, we can work with you to make your journey as an Amazon seller less daunting.

Protect your business account and selling privileges with Seller Interactive today!

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