10 Things You Need to Know to Avoid Amazon FBA Suspension

Amazon FBA Suspension

Do you know that the annual sales on Amazon amount to more than $100 billion with around 250 million shoppers globally? There’s no doubt that a lot of customers trust Amazon because of their name and the numerous benefits that they get just from shopping on this eCommerce platform. This makes Amazon a very tough competitor to beat.

Amazon FBA Suspension 101

Amazon is a platform that empowers sellers like you to gain your customers’ trust about a certain product. It judges you by your ability to provide the best customer experience you can give to your shoppers by punctually shipping the products and updating them about their parcels. With the amount of selling going on in the platform, it’s inevitable that some of you will experience an Amazon FBA suspension. You may wonder how to open an Amazon account after suspension or how an Amazon reinstatement service works.

To cut it short, every negative feedback that you receive as a seller alerts Amazon that there may be something wrong with how you’re handling customers or your business. With enough red flags, you can face a suspension and might need the help of an Amazon suspension expert to regain your account. Frankly, there are many reasons why Amazon suspends accounts. One thing’s for sure, when your account gets suspended your funds are frozen and you won’t be able to sell on Amazon.

If this happens to you, the first thing that may come into your mind is to file for reactivation, but this takes time to do on your own. Working with an Amazon suspension appeal service guarantees a speedy resolution to your problem.

However, as they say, the best cure is always prevention. In this article, we will be discussing the 10 things you need to know to prevent your store from getting an Amazon FBA suspension.

Avoid an Amazon FBA Suspension Now

In order to prevent your account from getting suspended, keep these 10 tips in mind:

1. Be On Top of Your Seller Performance

Amazon prioritizes their customers more than anything else. The amount of trust Amazon has cultivated and established with these customers is so great, that when these shoppers need to buy things many immediately check Amazon. To safeguard this trust, the eCommerce giant creates rules and regulations to ensure its third-party sellers deliver the best for its customers.

Your performance matters especially for your customers and Amazon. Whenever you encounter late shipments, a spike in cancellation rates, or even returns or refunds due to defective items, it affects how Amazon sees your store. If your business gets enough low ratings from your customers, it will merit an Amazon FBA suspension.

To avoid this, you need to ensure that your business complies with the standards that Amazon gives. Continuously monitor your Amazon account health through the Customer Metrics tool in Seller Central.

Look at these statistics when you monitor your seller performance:

Perfect Order Percentage

To get the perfect order percentage, you need to deliver orders without any delay.

To get that percentage:

Total sales (not including refunds or charge-backs)Number of orders within a period of 3 months

Keep in mind that this metric or performance target is only for US sellers. Amazon says that the order percentage needs to be at 95% or more; many may find this quite challenging to maintain due to returns or customer errors.

Late shipment rate

To find your late shipment rate, you need to know the number of orders you have through consignments that did not get any updates.

To get the rate:

Total order numbers Orders with delayed shipping

Just make sure that these orders are within the same period. Note that your rate should not exceed 4%.

Pre-Fulfillment Cancel Rate

You discover your pre-fulfillment cancel rate through this formula:

Total number of orders Number of orders you (seller) cancelled

Remember that these cancelled orders are from you. Cancelled orders from the customer won’t affect your cancellation rate.

Order Defect Rate

This pertains to the percentage of orders that yielded negative feedback, service credit card chargebacks, or even resulted in an A-Z Guarantee claim. For this, ensure that your order defect rate does not exceed 1%.

When you fail to achieve these performance standards, Amazon notifies you about your poor performance and gives you around 2–3 months to rework your process and manage your orders. If you fail to improve within the given timeframe, expect an Amazon FBA suspension.

2. Violation of Seller Policies

Creating your Amazon Seller Account means you agree to abide by the policies implemented by the platform. When you log onto your Amazon account and start using the platform, you should already understand all the guidelines. Do know that Amazon usually updates their regulations, and you need to keep track so as not to miss anything.

There are times that these policy updates go unnoticed, yet you need to be proactive and keep yourself updated at all times. Missing a specific regulation may result in account suspension, and regaining your account can possibly take weeks or even months. Therefore, make sure to check your notifications or even email inbox if there are any newsletters from Amazon regarding policy updates. You can also find updates on the Updates and News section for any changes regarding fees and policies.

3. Selling Prohibited Items

Selling on Amazon gives you the chance to sell various products. However, there are restrictions and certain product categories that Amazon regulates. Some of these need pre-approval, yet others are automatically allowed.

Don’t fret if your products get flagged by Amazon. They only want to make sure that your products abide by their rules and regulations and that they are of excellent quality and meet their ideals.

As you plan out your business, carefully consider and study the product categories they forbid to be sold on their platform. Do not attempt to sell banned items. Frankly, it would be a waste of your time and effort.

As previously stated, Amazon policies are always changing. Remain vigilant: you could be selling 100 products now, but their next policy update can reduce that number to just 20 in an instant. Despite the hassle, make sure you keep yourself updated because selling prohibited items is a big no no Amazon; doing so leads to account suspension, or worse, a permanent ban.

4. Unusual Account Performance

As soon as you start selling on Amazon, they check your performance. For the first months selling on Amazon, many sellers do everything they can to promote their store, listings, and products. As the business starts growing, sales increase. Keep this metric from fluctuating wildly as this alarms Amazon.

Amazon notices your performance and even your sales. Never let your sales spike within two months of each other; make sure to control your sales so that your growth is gradual and not instantaneous.

5. Underhanded Methods of Getting Feedback

Getting positive reviews from your customers always makes you feel great since you know they find your products useful and significant. Not only do these help you increase your trust rating, but it also helps boost your presence on Amazon. But, there are times that reviews are hard to come by. When this happens, don’t even think about incentivizing your customers into giving you feedback.

Giving your customers gifts or any form of reward is a form of luring them into giving positive feedback about your products; this warrants a suspension from Amazon. Never give away free goodies, crazy discounts, or bribes to your customers in exchange for reviews on your product pages.

6. Violating Amazon Listing Title Guidelines

Violating Amazon’s title guidelines is a very easy thing to do. Sometimes you may even do it subconsciously like in these instances:

  • Copying how other brands write their product titles, descriptions, images, and other content like features and benefits. This is an act of infringement or plagiarism.
  • Putting up misleading information about the manufacturer, price, shipping fee, and even discounts.
  • Mismatched images and listings that don’t accurately show the product.

All these violations may result in an Amazon FBA suspension or, at the very least, an audit by Amazon. Ensure that you use the right information and follow the guidelines well.

7. Creating Another Seller Account with the Same Products

When your first account gets suspended, your initial reaction will be to create another seller account to get back on the market. However, managing multiple accounts on Amazon is prohibited unless you provide legitimate business requirements for the other account. You will always face the risk of suspension when you create another seller account without approval from Amazon, even if your reasons are valid.

When you plan on operating another seller account, send in a request, give a detailed explanation, and wait for the green light before opening a second account. For a second account to be approved, your current account needs to possess good standing with the right customer metrics. You’ll also need a separate email, separate bank accounts, and a different set of products to sell

Amazon takes around 2–3 days before replying to your request. If they approve your bid, you are free to create that second account. If they reject your request, try improving the customer satisfaction rate on your first account before applying again.

8. Getting UPC Through Informal Channels

Selling physical products entails that each item possesses a Universal Product Code (UPC). The codes help Amazon distinguish your products and give information to designated retailers.

The use of an automatic generator or informal channels puts your account on the verge of a suspension. In some instances, other sellers will file a complaint about the codes you provide. As soon as Amazon discovers this, they will either restrict or suspend your account. To combat this, make sure that you get your UPC from reliable sources such as GS1.

9. Absence of Related Product Certifications

Some products need a certification before you can sell them on Amazon. These products include medical equipment, protective gear, toys, kitchen appliances, and personal care products. A certification protects you and your business especially if some shoppers report you selling fake products. Presenting the certificate is your defense. On the other hand, if Amazon finds that your certification is illegitimate, it will result in the suspension of your account.

As you post images of your products in your store, Amazon will ask you to provide certification to ensure that your product is authentic and legitimate. If you fail to do this, your account will be at risk of suspension.

10. Purposely Overlooking Warnings

Amazon sends out warnings, especially if they notice something going on with your store. When you receive these warnings, read them at once and act on them. Ignoring warnings raises the possibility of your account getting suspended.


Amazon FBA suspensions must never be taken lightly. When your account gets suspended, your funds get frozen, and your business will get majorly affected. Reinstating your account will be a challenge, especially if you do it all on your own. Working with an Amazon suspension appeal service will give you a greater chance of regaining your account and continuing where you left off.

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