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How often do you send packages to Amazon customers with valid tracking numbers? That's what your account's valid tracking rate will tell you. Remember that buyers rely on tracking numbers to monitor their orders.
As an Amazon seller, this is one of the performance metrics required to maintain a healthy seller account. Failure to do so can result in various negative consequences, including a suspension.
How are you going to solve that? First, optimize your valid tracking rate and seek an Amazon suspension appeal service for a successful reinstatement. Here's a quick guide for you.
Amazon validates your tracking information based on the shipment's origin country. If the packages are shipped from the US, it considers your tracking data valid when the tracking ID records at least one carrier scan.
If the packages are shipped from China, they evaluate a tracking ID based on a few things:
Amazon sellers must keep their account's VTR greater than 95% over a rolling 30-day period.
To calculate your VTR, the Amazon marketplace divides the number of delivered orders with a valid tracking ID by the total number of delivered and confirmed packages by the seller.
An accurate, valid tracking number must have the following:
Go to your account's Performance menu and select Account Health. Next, view the Shipping Performance section and find View.
This is where you'll find more details about the VTR defect report, which contains orders without a valid tracking number. If you don't find any orders on the report, you're doing it right.
You may also download the defect report. Go to the Valid Tracking Rate section and click Download Report. Filter the data by product category or carrier when necessary. Note that Amazon needs 72 hours before the report reflects the updates on your VTR.
Ecommerce businesses without valid tracking systems frequently experience abandoned purchases. This shows that buyers want transparency throughout their buying experience, from the shipping to the delivery phase. They want to ensure that their orders arrive on time.
In other words, the VTR is an indicator of your service quality.
With a high VTR, you'll have more opportunities to thrive in the platform, such as getting featured in the Buy Box spot. This gets you higher feedback ratings, strong brand loyalty, and an account safe from suspensions.
If you fail to maintain a VTR of 95% or greater, here's what could happen:
Double-checking is key to validate the tracking information of your packages. You should do this before or within 24 hours of handing them over to the carrier. Check and confirm whether the carrier name, tracking ID, and shipping service are entered correctly.
Here are other things to watch out for:
Doing all these checks after delivery will be marked as a defect and negatively impact your VTR.
Amazon encourages sellers to ship their packages using Amazon-integrated carriers. These carriers provide real-time tracking, minimizing customer contacts and improving your feedback ratings.
Here are some examples of integrated carriers for shipments from the US:
And here are integrated carriers for shipments from China:
Amazon's Buy Shipping services are another great option for verifying tracking information. If you choose a non-integrated carrier, buying shipping labels from Amazon allows you to monitor orders better. But there's more: this shipping service also protects you from A-to-Z guarantee claims.
If your listing or account is suspended, you must send an Amazon suspension appeal letter to reinstate it. Once you successfully increase your VTR and other important performance metrics, this is what you'll do next.
VTR isn't the only metric you must maintain to reinstate or prevent a suspended Amazon account. Other arguably important performance indicators include:
VTR directly affects your service quality as an Amazon seller. Customers trust a company that provides them with a valid tracking system and ensures their orders arrive on time. But despite this high demand for transparency, many sellers still try to cut corners when verifying tracking information.
If you think tracking isn't important, now's a good time to change your mind. It is a direct indicator of the health of your Amazon account, and if it falls below 95%, your account will be suspended. Always keep an eye on it to avoid the consequences.
Seller Interactive offers an Amazon account reinstatement service that solves various account issues. These include account creation failure, IP complaints, damage recovery, poor account performance, Amazon policy violations, and brand protection.
Schedule a call today to reinstate your account and get back to thriving!
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