When Mohamed Aden, account manager at Seller Interactive, met with Cesar Wong, Director at Gator Cable, they discussed the best ways to boost sales on the most prominent online marketplace, Amazon. SI officially handled the product management of Gator Cable, starting in October 2019. The services covered are:
Fixing duplicate listings on the account
Deleting any listings with potential trademark issues
Branding all featured products as Gator Cable
Linking the brand store to the brand name
This was the first time that Gator Cable has ever collaborated with an
independent marketing firm. Although the company has been selling on eBay for quite some time now, it has only recently entered Amazon.
The listings of Gator Cable on Amazon were scattered and disorganized. This issue resulted in minimal traffic, accounting for less than 10% of their revenue on eBay. Since Amazon is a much bigger marketplace with more opportunities for expansion, SI had to take over the rebuilding and management of the entire account.