Dominate Amazon. Outsell the competition.

Amazon has developed a program that helps advertisers connect with their audiences. Through Amazon Demand-Side Platform (DSP) and the right Amazon advertising managed-service provider, sellers inside and outside Canada can reach plenty of Canadian audiences.

A great Chinese philosopher Sun Tzu once said, “Keep your friends close and enemies closer.”  This quote also applies to the ecommerce world. With Amazon having millions of active sellers, keeping a vigilant eye on your competitors is your key to winning. This is precisely where conducting Amazon competitor analysis becomes essential.

An Amazon PPC campaign can be challenging to plan, implement, and maintain, particularly if you’re already occupied with other Amazon-related tasks. You balance product sourcing, inventory management, customer service, and other operational responsibilities while simultaneously performing the right Amazon PPC tricks.

The holiday season may be months away, but it’s never too early to plan for the holiday marketing campaigns. After all, some individuals do their Christmas shopping as early as August.

As a seller on Amazon, the ultimate goal is to capture the attention of potential buyers and convert their interest into sales. One of the strategies savvy sellers use to increase their sales is leveraging Amazon Lightning Deals.