Business owners think of different ways to grow and flourish in their niche. They think of different strategies and one of those include optimizing their Amazon store along with their listings. However, one of the most important things that sellers forget is consulting an Amazon SEO agency benefits their business from the strong experience that the agency has.
Most people know about search engine optimization, popularly known as SEO. But, how does Amazon and SEO work? Will they be able to work together? Does the combination of these two make a great difference for your business?
Amazon search engine optimization or Amazon SEO is defined as the process of optimizing your product listings to rank higher in Amazon search results.
Amazon SEO includes:
Amazon has a unique algorithm that they use for product searches. They call it the A9 algorithm. Now, let’s learn more about this algorithm and how it can help sellers.
The Amazon A9 algorithm is clearly defined as a tool that does the ranking process that regulates the products that would appear when a specific keyword is searched for.
Some factors that Amazon uses to examine the keyword level:
Products get more engagement through clicks and conversions even for simple search queries. Increasing your reach, CTR, conversion rate, sales, and rankings can be achieved with the assistance of various tools and strategies.
Find the right keywords for your product listings by using keyword research tools. Some of those tools include Helium 10 and Merchant Words. By browsing through different Amazon SEO services, you’ll discover what people look for on Amazon and what they might be thinking of buying. Moreover, studying how your competitors post and interact with their customers could possibly give you an edge on how to improve your listings and product pages.
From discovering the relevant keywords for your product listings, you may utilize Amazon PPC to collect data that will aid in the conversion and optimization of your listings.
With the rise of social media and influencer marketing, various businesses engage in that method to boost their sales and their reach. Moreover, with the current trends in Amazon PPC, more brands and businesses pay for ads to increase and boost their presence on the internet. Registering to the Amazon Brand Registry provides different benefits such as brand protection from hijackers or counterfeiters that want to reproduce your products.
Another thing about the Amazon Brand Registry is, businesses get higher authority over the content of their product listings.
One of the best ways to decipher how the search results work is to simulate that you’re a customer. Most of the time, customers type in the keywords that they look for then filter results according to the category or even the location.
A great Amazon product listing encompasses well-detailed product information that gives all the specifications every customer needs. When you create and compose the details of your product page, make sure you put in accurate and precise information. Remember, your customers want as many details as they can get. Customers prefer getting everything and anything they can possibly know about a product before buying it.
Vital elements in a product listing include:
In order to reach your goals of more conversions, engagement, and sales, optimizing your product titles is just as important as improving the other elements of your product page.
Composing your Amazon product titles seem easy at a glance. However, an Amazon SEO company shares the essential elements that you need to include when you do your Amazon product titles.
If you know what you should include, here are the elements that you need to avoid in your product titles.
Any Amazon SEO agency would say that keywords play an essential role in any product listing. However, some sellers confuse keyword optimization with keyword stuffing. What happens is that instead of ranking, the product listing just does not improve its position on search results.
Putting in so many keywords may harm your ranking. What you can do is to include a clear and detailed description about what you are selling. This way, you earn a higher click-through-rate (CTR) which may result in higher conversions. The higher your sales is, the better ranking you will have.
Some sellers create various categories for their products displayed on Amazon. This also helps customers to easily browse through their stores and find the item quickly. However, the titles for these categories follow a certain pattern that will aid the listings to rank higher.
All of the categories begin with the brand name, product name, and the other parts of the title include:
Do remember that the title is the first thing that customers see when they search on Amazon. Sellers need to make sure that the title is well-written and follows the guidelines as given by Amazon.
Previously, you learned how to add keywords to an Amazon listing. Now, you’ll learn about optimizing product descriptions to help you rank higher in search results. One of the easiest things to remember in a product listing is the features and benefits as it is always shown in bullets. Bullets make it easy for any person to remember bite-size vital information.
The bullets you see on an Amazon product page are also known as the Key Product Features. This section is found below the Descriptions tab and it is the second most essential feature of your product listing.
The majority of shoppers focus on the bullets they see in the product page. If you put more bullets and enumerate more features of the product you’re selling, the more you’ll attract more customers.
Browsing through Amazon, you’ll notice that product descriptions are written in a way that you won’t see lengthy paragraphs. Bite-size information should be your go-to format when writing your product descriptions.
When you compose your product page, lay out all the information such as size, style, and the purpose of the product. An Amazon SEO agency highly encourages sellers to write down the exact measurements of the product, care instructions, and information about the warranty. Be careful when writing your product descriptions. Make sure you follow proper grammar, formulate and express in complete sentences, and put proper punctuation.
Every ecommerce website encourages sellers to include photos that accurately depict the products they sell. Amazon requires sellers to upload at least more than one (1) photo that shows the product. One of the notable terms you need to remember is that the primary image on Amazon is always called the “MAIN”.
The MAIN image showcases the product in search results and other pages. In most cases, the customers see the MAIN image before any other details.
An Amazon SEO agency highly recommends that sellers pick images that show the product in a glance. Ensure that the photo is easy to understand, not heavily edited, and visually appealing. Remember to upload photos that accurately match the product description.
Pro tip: Avoid editing the photos, adding unnecessary filters that alter the look of the product.
Caption: Make sure to use images that depict the product accurately.
Alt: Tips from an Amazon SEO Agency
Before we conclude this article, we would like to share six (6) tips that will help you create the best Amazon product listings. Following these guidelines will help you optimize your product listings and increase your sales.
One of the most common misconceptions about keyword optimization is that mentioning it numerous times in your listing will boost your ranking. Unfortunately, that’s not the case.
When you place the keyword in the title, then you include it again in the product description, and the backend, it will not rank any higher than it is. Doing this may flag your listing as spam. Thus, countering the desired effect on your listings.
One of the best qualities that customers look for is responsiveness from the seller. When they get the answers to their questions, they feel more confident that they are in good hands. Not only that, but it also creates loyalty and trust between you and your customers.
Although some sellers get questions for more than a couple of times, you may consider listing down some FAQs on your page so your customers can easily browse through and read the answers.
When writing your product listings, make sure to remember these four (4) content components to help you boost your ranking and your sales.
These factors include:
Sellers need to be thorough on the details on how they optimize their listings. Obtaining reviews and feedback help customers trust the brand even more.
Learning and studying how Amazon SEO works takes time and may hinder you from focusing on growing your business and accomplishing the transactions on time. Improving and optimizing all of your listings consumes time as well which is why you can always work with an Amazon SEO agency to help you rank higher on search results.
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