Spotting the Red Flags: How to Know You Need an Amazon Listing Optimization Service

Last updated on March 9th, 2023

Written by Ken Zhou

With the Amazon platform being the world's largest online marketplace, it's no wonder that many sellers rely on it to reach their target customers. However, Amazon's massive customer base won't be an advantage if shoppers don't see your products. That's why having a well-optimized product listing is important when selling on the platform. It means that your listing must be accurate, keyword-rich, and persuasive.

After all, the more visible your product is, the more likely interested shoppers will purchase it. Imagine you've just designed the perfect Amazon product listing. The product photos are high-quality, the description is concise and informative, and the price is competitive. But despite all these, your product listing isn't getting the traction you wanted.

If this sounds familiar, it's time to consider an Amazon listing optimization service. This article will go through various red flags that indicate you need help optimizing your listing. If you find some of these signs relatable, it's a good idea to speak with an expert about getting your listing optimized.

5 Signs That You Need Amazon Product Listing Optimization Services

Picture this: you've almost read all the articles that help optimize product listings. You've done everything to make your product listing rank high in search engine results. The tips and tricks might have helped you improve your listings, but you have yet to achieve your desired results. Here are signs that indicate you need professional help: 

1. You’re not getting the sales volume that you want 

Take a look at your overall sales volume. Tracking this will give you an insight into what products are selling or not and how effective your marketing strategies are. For example, if your sales have plateaued, it could be because of poor visibility in search engine results.

Optimizing your product listing to improve visibility is a must to get your products in front of more potential customers. If you've done that but still can't see any changes in your sales volume, getting help from an Amazon optimization service is a wise choice for your business. 

2. Your traffic is stagnating or declining

If your product listing's traffic is not improving or not getting to the same level as it used to, it could be an indication that they  are no longer as relevant or visible as they once were. You should ensure that your listings use the right keywords effectively. It shouldn't have stale product images or poorly written product descriptions.

Aside from that, it'd help if you kept in mind that Amazon's algorithms change from time to time. Regularly updating your listings is also a must, as keywords that worked for you last month cannot be as relevant in the following months. If you can't do these, a good Amazon listing optimization manager can help you with updating  your product listing to get better results.

3. Your conversion rate is low

The conversion rate is the percentage of shoppers that saw your listing and then purchased your product out of the total number of visits to your listing. If your conversion rate is low, this means shoppers can see your listing but they are not buying anything. This can be caused by a few reasons, including:

• Your product images are of low quality. Because you're selling online, customers want to see your products' appearance. You can't convince them to buy if you can't provide them with actual and high-quality images of your offerings.
• Your value proposition isn't clear. Customers want to know what sets your product apart from the competition. If you can't entice them with an irresistible value proposition and detailed information about your products, they'll most likely look for someone who can give them that.
• Your price isn't competitive enough. Pricing your products too high will make potential customers look for a cheaper option, while consumers might question its quality if it's too low.  
• You're neglecting your product reviews. Amazon's A10 algorithm also considers customer reviews in search results ranking customer reviews weigh as much as personal recommendations. If your consumers can read good comments about your products or see how you take action in negative reviews, it can drive them to complete the transaction.

4. You're not ranking for the right keywords

In optimizing your product listing, your goal is to improve your ranking on keywords or phrases relevant to your offer. If your listing isn’t showing up high in search results for the keywords that matter most to your products, then it's time to rethink your keyword strategy.

If you're unhappy with your current ranking, make sure you're using updated keywords effectively. Sometimes, the list of keywords might be right but the process isn’t. For this, you can work with a third-party listing optimization expert. These experts are equipped with tools, resources, and expertise to help you identify new and relevant keywords that can help improve your ranking and visibility.

5. You don’t have time to optimize your listing yourself 

Listing optimization is not a one-time thing and getting it right won’t definitely happen overnight. Continuous work is required to generate outcomes. For the most obvious reason, if you don't have the time to optimize your listing, then investing in Amazon product optimization services is the best decision you'll ever make.

The process never stops once you achieve your desired results, you still need to exert effort to maintain that. So entrusting your business to a listing optimization expert should be a good choice. You must ensure that you select a qualified and trustworthy service provider for your company so that you can concentrate on other aspects of your organization while knowing that your listing optimization is in good hands.

3 Things to Consider Before Hiring an Optimization Expert

Entrusting your business operations to someone is difficult. It’s understandable if you want to keep your business in your control as much as possible. However, sometimes the best decision you can make for your business is to let the experts do their magic for you. They're called experts for a reason. Here are the things you need to consider before hiring a professional:

1. Expertise

You don't have the expertise in listing optimization, so you would want to hire someone who knows what they are doing and has a wealth of experience and knowledge. Entrusting your brand to an expert that can deliver the results you want is the way to get the most out of your money.

2. Reputation

You would want to work with someone who has a great track record. The service provider has proven their abilities and skills with other businesses. Check the service provider's case studies and client testimonials. It can help you grasp their skills and work ethics.

3. Cost.

Don't settle for a cheap service provider because you want to save money. Remember that you get what you pay for. Instead, get an expert who offers the services you need at a competitive price. 

Final Thoughts 

There are several things to think about when selling on the Amazon marketplace. One of these is listing optimization, which is intended to get your products in front of potential customers. Fortunately, several resources can help you in optimizing your product listings.

However, if you think you've done everything you know to get your products to rank higher in the search results but still fail, it's time to look for an expert who knows the ins and outs of Amazon product listing optimization. We've outlined some red flags to watch out for when optimizing your product listing. If these signs are relatable to your business, we are here to help.

Our team of experts at Seller Interactive is equipped with years of experience optimizing Amazon listings. So don't hesitate to seek help and book us a call. Let us help you get your Amazon store to the next level!