Amazon continues to be one of the biggest ecommerce companies in the world as they make up around 43% of the total online sales. The giant that we now know started as a marketplace for books and soon enough, it bloomed into the world’s most influential online retailer.
As it continues to grow and cater to more and more sellers, more businesses are thinking of strategies about how to gain the competitive advantage. Some learn about the methods of Amazon SEO while others contemplate on working with an Amazon seller consultant.
Growing your business includes a lot of factors that may affect how you reach your customers and the conversion rates from your product listings to successful sales. People explore different things that they see will help them reach their aspirations for their business. Some find ways on how to optimize their product listings easily. However, working with experts such as an Amazon marketing agency continues to be more progressive than ever.
Now, how do you find the right Amazon seller consultant for your business? Here are 12 questions that you may want to ask when you meet with him.
One of the most important things to do when you want to work with other people is examine and learn about their experience. Doing so informs you on how they will be able to aid you improve your business and strategies. Finding an Amazon agency to work with seems challenging at first.
First, let’s take a trip down memory lane and reminisce about Amazon’s rich history. The great eCommerce platform started in 1994 as a marketplace for books. Slowly, it evolved into a bigger platform that includes products ranging from appliances to books, and even to digital materials such as movies and tv series. When working with an Amazon seller consultant, a number of benefits arise that help you improve your business.
When you work with Amazon consultants, you witness the quality of service they bring to your business. Even if they have been doing it for years or even decades, observe how the results are doing for your business.
Different ranges of services come to light as Amazon continues to grow. Their system continued to update and adapt pay-per-click (PPC) ads to search engine optimization (SEO). This paves the way for the rise of consultants becoming experts on a specific field. They can choose to focus on PPC strategies or aid sellers in optimizing their listings and help their SEO strategies skyrocket.
Take note that some consultants you see offer a specific service while others offer all of the services mentioned. Make sure that you are not too rash in choosing which services you’ll get. Consult them first about your concerns and then they will help you evaluate the service that you need.
Amazon consultants provide a broad range of services that encompasses different specializations to choose from. Before choosing an Amazon agency to work with, make sure you check that the consultants know their way around Amazon SEO.
Amazon helps a lot of sellers build their business and to earn through product sales. Shoppers search for items that they need and want. Getting results is one of the things that happen when they conduct a search. Then, customers narrow their search by using filters and sort it according to price, location, and even the brand. Amazon SEO consultants help businesses optimize listings so it will appear on the search results and even rank higher than the competitors.
If you’re using Amazon FBA, the consultants you work with must have a grasp of Amazon SEO.
When you research and discover the expertise of certain consultants, always check how their knowledge is about Amazon SEO. As Amazon continues to update their algorithm to fit in with the trends, make sure that the consultants know about these trends and even the major updates pertaining to the algorithm.
Another vital factor that you need to consider when looking for Amazon consultants is their prowess with winning the Amazon Buy Box. Most sellers know that the Buy Box is one of the most sought-after prizes to win on Amazon. Moreover, this is mandatory especially if sellers want to put up ads on Amazon.
Conversing with a consultant will enlighten you about Buy Box. This refers to the “box” that encases the text “Add to Cart” and “Add to List” in the buttons you find on product listings. Then, the winner automatically becomes the default seller for a certain item. Make sure they have strategies on how to win the Buy Box through product listing optimization and setting the price correctly.
Many businesses are transparent about how much they charge their customers. They visibly put that information on their profiles or websites. The same goes for finding Amazon consultants. Price is a vital element in decision making especially if you’re planning the budget for your fiscal year.
Different consulting companies offer different price rates. Some post it online for everyone to see. Others send their quotes depending on the services that you need for your business. Make sure you communicate clearly with the consulting agency to avoid misunderstandings.
When you work with consultants, you need to learn about the tools that they use to manage Amazon. One important thing to look for is the features it includes. For businesses to learn about the things they need to improve on, they need a report-generation feature among these tools.
Some samples of tools to consider:
Pro tip: Always talk to your consultant about the tools needed to help you improve your Amazon business. Make it a point to learn how the tools work so you know how to use it in case your consultant may not be available to update you.
When looking for people to work with, isn’t it that you ask for their portfolio or work samples? This helps you decide well on whether or not you’ll move forward with their services. For hiring Amazon seller consultants, it’s essential to check their eCommerce portfolio to know which areas they’re more experienced with.
When checking their portfolio, make sure to pay attention to these areas:
However, some instances prevent these consultants from adding some clients to their portfolio. They may be tied with a non-disclosure agreement. In order to check if you can trust them, check the reviews on Google My Business page if they have. Also, you can check reviews on their social profiles and even check how long they have been doing business.
The scope of search engine optimization (SEO) has evolved and there are people who engage in both white-hat and black-hat practices. Some of these practices do not comply with the rules and regulations that Amazon has. Some say that it gives good results however, this may not last forever.
In order to avoid from getting your account banned, make sure to avoid the following:
When planning to work with an Amazon consultant, please make sure that you pick an agency that is trusted. If you see that they utilize black-hat practices for their clients to get reviews for their products, that may be a red flag. These black-hat techniques harm your reputation and your brand.
Optimizing your product listings on Amazon is not a one time thing. It’s a continuous process since you will be uploading new listings for your new products.
As you discover new competitors, you are always motivated to do better to increase your sales. You check on new strategies to rank higher. Hence, you’d always want to know about the client retention rate of your consultant.
In order to get the competitive advantage in your niche or industry, you work with experts to guide you with optimizing your listings and your product descriptions. But before you move to signing contracts pertaining to this working relationship, make sure to communicate clearly and ask questions to clarify things.
On the other hand, the consultant may ask you questions too. Some of those include the following:
Working with Amazon consultants helps you and your business grow, raise brand awareness, and earn profit through sales. Different businesses find their own ways on how to optimize their listings. When you work with us, Seller Interactive, we make sure that you get your goals accomplished.
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