Learn How To List Products on Amazon and Start Selling Today!

Last updated on November 28th, 2023

Written by Mohamed Aden

Selling online has become increasingly popular and profitable for businesses and individual entrepreneurs. That's why it's important to learn how to list products on Amazon—the world's largest and most popular ecommerce marketplace.

With its vast customer base and multiple fulfillment options, Amazon provides a platform that allows new sellers to reach a wider audience and ease the logistical challenges of running an online store. This article will discuss the process of listing products on Amazon, providing insights to maximize your potential for success on the ecommerce giant's marketplace.

Creating Your Seller Central Account

You must create an Individual or Professional Amazon Seller Central account to start selling, create listings, manage inventory, orders, and provide customer service on Amazon.

Individual Account

The Individual Account is suitable  if you only have few product units to sell. With this account, a subscription is not required. Instead, you pay a per-item fee of $0.99, in addition to standard referral and closing fees. This is how you get started with an individual account.

  1. Go to the Amazon Seller Central login page.
  2. Click on the 'Register now' button.
  3. Sign in with your Amazon account login details, or create a new one.
  4. Provide the standard business information as requested.
  5. Verify your identity using a government-issued ID and credit card.
  6. After verification, you can start listing your products on Amazon.

Professional Account

The Professional Account is recommended if you intend to sell a larger volume of items or run a full-fledged business on Amazon. This account has a monthly subscription fee of $39.99. However, there is no per-item fee other than the standard referral and closing fees. 

To create a Professional Account, follow the same steps as the Individual Account, but choose the Professional Account option during registration. With a Professional Account, you unlock additional features like, such as bulk listing, advanced selling tools, and selling in restricted categories.

How do I list my first item on Amazon?

Before listing an item on Amazon, sellers must have an Amazon Seller account. To create one, visit Amazon Seller Central and register as a new seller. You can start listing items after completing registration.

The eight steps to create a seller’s first Amazon listing

Product Selection and Research

The online retail landscape has evolved into a fiercely competitive arena. For businesses and entrepreneurs alike, the path to success hinges on executing the following steps for product selection and research swiftly and excellently.

Identifying Popular Categories and Niches

When listing products on Amazon, selecting the right category and niche is essential. Popular product categories on Amazon include clothing, books, jewelry, automotive parts, pet supplies, and more. One way to identify popular niches is by exploring subcategories within these broader categories.

Some listings may be profitable with less competition, especially if they cater to a specific audience, like handmade goods. 

Competitor Analysis

Competitor analysis is a vital aspect of selecting products to list on Amazon. So, research existing listings within your desired niche to understand the competition. Analyze what products have the potential to sell, both in the short and long term.

Looking at existing listings from competitors will give you an idea of consumer demand, pricing strategy, and areas for improvement. Compare your product options with the top competitors to identify any potential gaps in the market or aspects where you can differentiate your product.

Keyword Research

To do effective research is to identify relevant keywords that customers might use as terms when searching for products within the chosen niche. Several tools are available to help with keyword research, including Amazon's search bar suggestions or external tools.Integrating relevant keywords and search terms into your product listing will increase visibility, attracting shoppers that can turn into buyers.

Listing Your Products

After you've researched and positioned yourself with the best selection of products to sell, it's time to list them. This serves as your official first step in selling your product online.

When listing products on Amazon, following certain guidelines and providing accurate and vital information is your priority. Note these listing components to ensure your products are easily discoverable and appealing to potential buyers.

An infographic about the components of listing your products: UPC and ASIN, Product Title, Product Feature Bullet, Product Description, Product Images.


You need a unique product identifier such as a UPC or an ASIN (Amazon Standard Identification Number) to create a new product listing. A UPC (Universal Product Code) is a globally recognized 12-digit barcode specific to each product.

An ASIN is a unique 10-character identifier assigned by Amazon. If you are listing an existing listing sold by another seller, you can use the existing ASIN by searching for the product ID in your seller account's “Add a Product” section. However, if your product is unique and not listed on Amazon, you must create a new ASIN.

Product Title

Ensure to include relevant keywords that potential buyers may be searching for and follow Amazon's guidelines for the product category you are listing when creating a title. Avoid the use of special characters and non-essential information.

Product Feature Bullet

Bullet points are essential in highlighting your product's key features. Provide 3 to 5 concise bullet points that emphasize the most important aspects of your product, such as its functionality, durability, and unique selling points. This will help buyers quickly understand the benefits of your product.

Product Descriptions

The product detail page description should provide an informative overview of the product's features, specifications, and benefits. Use short paragraphs and clear formatting to make information easy to digest. Avoid using overly promotional language or making false claims about the product.

Product Images

High-quality product images are crucial for attracting potential buyers. Use professional photographs that showcase the product from every angle and highlight its physical features.

Ensure that the images meet Amazon's requirements, such as a minimum of 1,000 x 1,000 pixels and a pure white background. You can upload up to 9 images per listing, including a main image and additional images to showcase different aspects of the product.

Inventory Management and Pricing

Effective inventory management guarantees that customers receive precisely what the listing promises, thus establishing trust, customer satisfaction, and repeat business. You can set this in motion by doing these things.

Setting Price

To determine the actual price, consider factors such as the cost of the product, shipping and handling fees, and competitor pricing. Take note of the manufacturer's suggested retail price (MSRP) and use Seller Central tools to research similar products to make informed pricing decisions.Keeping prices within reasonable limits gives you a competitive edge in the marketplace and may help boost overall sales.

Determining Quantity

Manage available inventory and ensure an accurate item quantity count for each listing in your seller account. You can manage your inventory through Amazon Seller Central by uploading an inventory file that contains details such as product identifiers, selling price, and item quantity.

Keep track of product levels to avoid stockouts and ensure a consistent supply for customers.his is a crucial part of delivering what the listing offers and maintaining excellent customer service.

Using Amazon Fulfillment Services

In addition to managing inventory and determining the price, sellers can leverage Amazon's fulfillment services, known as Fulfillment by Amazon (FBA). With FBA, Amazon takes care of product storage, fulfillment, shipping, and customer service, allowing you to focus on other operations.

To use FBA, select the "Fulfillment by Amazon" method in your inventory or listing management tool.Connecting your Amazon FBA through your seller account and following the directives for shipping your inventory to the designated fulfillment centers is essential to using this service.

If you want to know more about FBA, you can check out this video answering frequently asked questions.

Product Launch

"Product Launch" is  pivotal as it can make or break its potential sales trajectory in both the short and long term.

A well-executed product launch has the power to create buzz, generate excitement, and forge connections with target audiences, while a misstep can result in missed opportunities and lost revenue. To get you started, here is what you can do to.

Store Optimization

Launching a product on Amazon requires a strong focus on search engine optimization (SEO). Ensure your listing includes relevant keywords, optimized titles, and product descriptions. Register your brand in the Amazon Brand Registry, which can prevent others from selling counterfeit items under your brand name.

Use Amazon's inventory file templates to input crucial information such as item quantity, prices, and cost to manage your inventory better. This will allow Amazon to display accurate details on your product listings, leading to a better customer experience.

PPC Management

Pay-Per-Click (PPC) management is crucial to launching a product on Amazon. Invest in Amazon's advertising tools, like Sponsored Products and Sponsored Brands, to get your product noticed. These ads will appear on search results, giving your brand more visibility. Here are some PPC management tips to consider:

  • Set a budget and focus on profitable keywords.
  • Regularly review and adjust your ad campaigns.
  • Monitor your advertising cost of sales (ACoS) to ensure profitability.

Digital Marketing

Increase your brand's online presence by using content, email marketing, and social media to build awareness and engage with your target audience. These external marketing channels can drive more traffic to your new listing, gaining more potential for better sales. With digital marketing, you can expand your product's reach beyond what Amazon can offer.

List Your Products Successfully With Experts

Listing products on Amazon can be simple, but making each listing sell is what makes it a challenging yet worthy task.

That's why, when listing your products on Amazon, it is essential to work with experts like us here at Seller Interactive. Weare confident, knowledgeable, and clear in our approach, and we can guide you with insights to help you maximize success.

Let us help you create eye-catching and informative product descriptions, conduct SEO and PPC management, and make successful product launches. Book a call now if you're ready to make your first Amazon product listing attract more customers and generate higher sales for your business.

Go from surviving to thriving on Amazon.

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