Why It Is Best to Hire Experts to Optimize Your Amazon Listing Even After Prime Day

July 18, 2022
Written by Ken Zhou
Amazon Prime Day logo on a smartphone screen

As an Amazon seller, you know that Prime Day is a huge opportunity to boost your sales and increase your brand awareness. This is why you have probably optimized all your product listings before the event to ensure that you can reach potential customers. You might have even availed yourself of product listing optimization services to get the best results possible. 

But now that Prime Day has come and gone, you must understand that the work to optimize your Amazon listings is not yet over. In fact, this time is more crucial than ever because you must maintain the momentum you have gained after seeing a surge in sales and traffic during Prime Day. So, you must continue optimizing your listings through the help of Amazon experts for your business to succeed.

In this blog post, you will learn why it is best to leave Amazon listing optimization to the pros and how you can find the best one for your business.

What are Amazon Listing Optimization Services, and What Do They Offer Sellers?

Whether you are a new or experienced Amazon seller, you know that the competition on this platform is fierce. After all, Amazon is one of the largest online marketplaces in the world, with over 200 million Prime subscribers who usually take advantage of Prime Day deals. So, it’s no surprise that many third-party sellers like you look for ways to get ahead of the competition and establish a presence in the Amazon marketplace through product listing optimization.

Fortunately, you can achieve this through the help of Amazon listing optimization services, which can benefit you even post-Prime Day. Amazon experts offering these services will guide you in choosing the relevant keywords and format your product listing so that it will rank high on the search engine results page (SERP). They can also help you create eye-catching photos and accurate product description that entice potential buyers to your listing and eventually purchase your products.

In addition, many product listing optimization services offer tools that can help you to track your listing’s performance and make changes as needed, which can be helpful when optimizing your listing after Prime Day. And because experts providing these services are experienced in this field, they can help you identify which areas of your listing need improvement and conduct tests to know which strategy is most effective to garner more sales.

Why You Need to Use Listing Optimization Services Even After Prime Day

After all the excitement of Prime Day dies down, it’s easy to forget all about listing optimization for Amazon FBA. But the truth is, even if you are not planning on running any more big sales or promotions, it would still be best for you to continue hiring Amazon listing experts.

Here are some reasons why listing optimization services can still benefit your business after Prime Day:

1. You can still attract customers to purchase your products even after Prime Day

Amazon Prime Day has three phases: lead-up, live launch, and lead-out. These phases happen before, during, and after Prime Day, respectively. Unfortunately, many sellers have put so much effort into the lead-up and live launch phases over the years that they tend to neglect the lead-out.

But even though Prime Day is already over, that does not mean people have stopped shopping on Amazon. On the contrary, since Amazon is still one of the most popular online marketplaces, potential buyers always search for products and great deals on the site.

In fact, according to the recent Kantar survey, 53% of global shoppers are likely to repurchase after Prime Day week, while 63% of US shoppers say the same. With this information in mind, you must understand that you must continue your marketing efforts and keep working with Amazon listing experts. This way, you can still capture the customers’ attention who tend to repurchase post-Prime Day and increase your sales.

2. You can still make changes to your product listing to increase your visibility and ranking on Amazon post-Prime Day

Another reason to continue hiring listing experts is to help you make the necessary changes in your listing, especially since you can gather new data from what happened during Prime Day. For example, Amazon experts can help you identify new keywords Amazon shoppers used while looking for Prime Day deals. Then, you can incorporate these keywords into your listing until they are still relevant.

Moreover, Amazon listing experts can help you search for the trends and discover some of the best practices that work for other sellers in the marketplace. These improvements can be on your product title, description, photos, or videos. Afterward, they will help you optimize your Amazon product listing according to these trends and strategies and plan your other marketing efforts accordingly. 

Optimize Your Amazon Listing - three business professionals on a meeting

3. You might not have maximized all the features on Amazon available for brand-registered sellers

If you are a brand registered seller, you must know that there are numerous features on Amazon you can use to increase your sales and brand awareness. These features include A+ Content, Amazon Brand Story, Amazon Store, and Brand Analytics. 

A+ Content is a feature that gives brand owners the extended area found below a typical Amazon product listing. Using this, you can provide more details, marketing content, and your Brand Story to entice more customers to purchase your products. Besides product titles, descriptions, and photos, you must also optimize your A+ Content together with Amazon experts to achieve the best results.

Moreover, it would be best for you to improve your Amazon Store to engage potential customers who are not yet familiar with your brand and the products offered. Lastly, you must work with your Amazon account managers to analyze the data you can gather from Brand Analytics and use the information to improve your listings and other marketing strategies, especially after Prime Day.

4. You might not know how to manage negative reviews

Nowadays, it’s more important than ever to have a solid online presence, including a great Amazon listing. However, even the best listings can sometimes receive negative customer reviews for various reasons, especially during Prime Day lead-out. So, if you are not sure how to handle them, it’s understandable for you to feel overwhelmed.

Fortunately, this is when you can rely on Amazon listing optimization services. They can assist you in managing your brand reputation online and safeguarding your business from the adverse effects of negative feedback. They can do this by helping you respond to negative customer reviews and communicate with the buyer who left the product review. Moreover, they can monitor the impact of the negative feedback on different platforms and even take steps to prevent them from occurring in the first place. 

5. You still need to monitor your competition and make necessary changes in your Amazon product listing and strategies

As an Amazon seller, you must stay up-to-date on your competition. Their listing style, pricing, product reviews, and overall performance can give you insights into what’s working well in the market and what might need improvement.

By keeping an eye on your competition, you can ensure that you’re always ahead of the game and provide the best possible experience for your customers. With the help of Amazon listing optimization services, you can make the necessary changes to your listing and implement new strategies based on the information about your competitors. 

Moreover, Amazon listing experts will keep track of your competition and their listings even after Prime Day. This way, you can always be one step ahead of them. Afterward, they can provide custom-tailored recommendations that you can apply during the lead-out or on other high-discount events in the future.

How to Find Reliable Listing Optimization Services

With the competition on Amazon constantly increasing, you must always keep your listings optimized. But with so many companies offering their services, it can be difficult to determine which one to choose. Therefore, when selecting the best Amazon listing optimization service, take note of the following tips:

1. Ensure that the company has a lot of experience and expertise in Amazon listing and search engine optimization (SEO). Because these are crucial areas, if you want to rank high on the SERPs, you must choose the company that is knowledgeable about the latest best practices to make the most out of your money.

2. Ask for the company’s case studies. They must be able to provide examples of their successful listings that helped their other clients boost their sales. From this, you will get a sense of their skills, style, and work ethics.

3. Check reviews and testimonials about them. Again, it would be best if you settled on the reviews found on the company’s website. Instead, visit online forums and look into what others say about their experiences working with the company.

4. Contact the company directly and ask them any questions you have. A good company must be happy and willing to answer all your questions and provide you with all the necessary information to decide accordingly.

Conclusion

Availing yourself of Amazon listing optimization services is one of the best things you can do for your business to sustain the sales you gained from Prime Day. Because of the experience and mastery of Amazon experts, they can help you continue attracting customers to purchase and make changes to your product listing to increase visibility even after Prime Day.

Moreover, they can guide you in maximizing all Amazon Seller Central features, managing negative reviews, monitoring competition, and making necessary adjustments to your listings and strategies. And if you are already interested in working with an individual or agency, you must check their experiences, case studies, and reviews. 

Fortunately, you do not have to struggle so much once you start working with Seller Interactive. Depending on what you think is necessary for your business, you can get listing optimization or SEO services.

To book a consultation, email [email protected] or call 1-800-820-3746.

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