Amazon Selling 101: A Guide on Amazon Listing Optimization Services

September 29, 2020
Written by Jayce Broda

When we think about Amazon, the first thing that comes to our mind would be online shopping. Amazon has become a powerful marketplace,  with over 2.5 million third-party sellers making sales on this platform. As time goes by, more and more sellers are entering and competing with the big players in the industry. To compete with them you need the help of an Amazon Listing Optimization Service. 

If you’re an Amazon seller, you’ll know how difficult it is to run a store. You’ll need to optimize your product listing, take care of answering customer inquiries, and monitor your performance. As much as you want to post your new products on Amazon, you have to optimize them to get better leads and sales. 

So, are you looking for a guide on how to optimize products on Amazon? We’ll discuss below Amazon product listing optimization and different optimization services. Among the questions we’ll also be answering are how to add keywords to Amazon listing and how to choose Amazon keywords. 

Learning about Amazon Product Listing

Amazon Product Listing Optimization has become the heart of many third-party sellers on Amazon. They assist and manage your Amazon seller account, so you can focus your attention on marketing and gaining sales for your business.

So, why is it important to optimize your product listing?

You need organic leads. 

Without leads, no one will view and know about your business. These leads can convert to sales, which is the goal of every business. When you optimize your product listing, you’ll need to make use of keywords which help users easily understand your product and rank high on the Amazon search results page.

The secret to how a product listing ranks high on the search result is Amazon’s A9 Algorithm. 

Amazon’s A9 Algorithm is the system that determines how a product listing will be ranked on the Amazon search result. It puts a strong emphasis on sales conversion, wherein Amazon ranks high listings that have the potential to create more sales. 

Products who ranked high will get more leads, hence more sales. However, your products wouldn’t rank high on the search result if it wasn’t properly optimized. Listing optimization has become a necessity that Amazon sellers shouldn’t pass it up.

By optimizing your product listing, you ensure that your listing will rank higher in organic reach and conversion. If you’re still not optimizing your product listing, then your competitors will have an advantage over you. The likelihood of customers stumbling on your listing can be slim to none.

Hiring the services of a professional to manage your seller account and optimize your listing will help you improve your business. 

What Do this Service Include?

When you plan on taking the assistance of an Amazon listing optimization service, there are a number of features and services you will receive from them. 

These standard features are:

Amazon Inventory Management - With this service, you don’t have to worry about your inventory turning to zero. Amazon product listing services will keep an eye on your products and adjust it whenever you sell an item. They also make sure that your products are correctly listed on Amazon.

Product Upload Services - This service allows you to upload each item on Amazon with a corresponding SKU number. They make sure that the correct product description, tags, and price were indicated on the item.

Amazon Bulk Upload Services - Similarly to the Product Upload Services, the Amazon Bulk upload Service can upload multiple products at once. 

Product Image Services - All images uploaded on Amazon must adhere to all Amazon guidelines, and the correct number of images must be listed. 

Where to Find these Services?

There are several places where you can find an Amazon product listing service. You can search the web for companies offering this service, or you can look for freelancers. 

Three reputable freelance websites where you can find the amazing services are:

  1. Upwork
  2. Peopleperhour.com
  3. Fiverr

These freelance platforms allow you to see the profile, credentials, and reviews of a freelancer from their past clients. It’s also easy on your part to sign-up and search for freelancers since you’ll only need keywords to check their specialization and individual profiles. 

All of these listed websites are perfect for new Amazon business owners. 

List of Benefits 

There are many advantages when it comes to outsourcing. Below are the benefits of hiring amazon product listing services.

Experienced Professionals will Handle your Amazon Seller Account.

There is nothing better than knowing your Amazon account is in safe hands. Having a professional manage your listing will help you ease the burden of worrying if your product listing was properly optimized or not. They will also do rigorous research on the product before uploading them on Amazon.

Use of Keyword Friendly Descriptions 

The use of relevant keywords shall help customers search for your product and ensure that your listing will be visible to your audience. Whenever you use a keyword to your product title and description, Amazon’s algorithm shall display your product to customers who searched the word. For example, your product is a blue glass vase. Instead of naming it as ocean vase, you should stick with its descriptive name. 

Why? Because it is keyword-friendly.

When your customer looks for a vase, they will type the color and the material. For your product to appear on their search result, you’ll have to name it as such. 

Having an expert manage your brand and think about these details will help increase your brand’s visibility. 

You Can Save A Lot of Time

Hiring their services will help you lessen the load of managing a business and tweaking every detail of your products on the new products you will be creating and how you will market them. Also, since you are employing the services of experts, they’ll be able to do it in a quicker time. Not only is it economical but efficient too.  

It is Cost-Effective

Outsourcing an Amazon Product Listing is an efficient and cost-effective way of optimizing your product listing. A team of professionals shall take care of each part of your listing while you can chill and wait for the results. You can focus on more important tasks and let the experts work their magic on your product listings. 

You Can Earn More Profit

An optimized product listing can help your product sell across different platforms and reach a wider audience. We’ve learned that an optimized product listing can push up in the rankings by Amazon’s A9 algorithm.

It’s also good to note that selling through the website and app can affect the profit. By having a detailed and organized presentation of the listing on the mobile phone or website, you can help customers get to know your product and attract them from buying it. 

Seller Interactive’s Listing Optimization Service

Of course, we wouldn’t just end this guide without mentioning a good amazon listing optimization service. Here at Seller Interactive, we offer more than just optimizing your product listing, but we ensure that your brand stays ahead of the game. 

Our team of Amazon experts help monitor and improve your product listing, so you can focus on marketing and scaling your business. 

Below are some of the services we offer:

Increase Organic Traffic to Your Product Listing

An optimized product listing tends to be more visible to the customer. The more visible it can be, the more likely you can convert them to sales. Products that have a higher conversion rate tend to rank high on Amazon’s search result. 

You’ll also love how Amazon awards your product listing by boosting it, hence gaining more sales. 

Optimize Your Product Listing to Increase Sales

Driving sales is the goal of every business. Here at Seller Interactive, we not  only optimize your product listing, but we also provide high-quality content. We tweak and update your product listing to ensure maximum results. 

Speeding Up Page Download Time

A fast and speedy loading webpage keeps customers from bouncing to a different webpage. We minimize the download time of your webpage, thereby creating a positive impact on your sales. 

Interested?

Hiring the services of an Amazon Listing Optimization Service can greatly benefit your listing and help you focus on scaling your business. If you are interested in our services, you may schedule a call with us by sending an email to [email protected]. Book an appointment today!

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