Top 5 Effective Amazon Online Marketing Strategies Every Seller Should Know

Amazon online marketing strategies

Last updated on January 24th, 2023

Written by Mark Salvania

There are a lot of Amazon online marketing strategies that you can employ as part of your plan of action. However, it's important to take note of the current strategies that are already working. This is so you're guaranteed that you're putting all your efforts into something that you know will translate into sales. With that, here are the top five marketing strategies that you can employ.

1. Optimizing Amazon SEO

One of the most obvious things that you should do is to invest in anything related to Amazon SEO. This is very different from the search engine optimization guidelines for Google. So, then, what would you need to do?

For this, you can start investing in your keyword research. After all, it's the backbone of your SEO. So the very first thing that you should do is to make sure that you are very well invested in your keyword research. The next thing you should do is to incorporate these keywords into your listings. You do this by putting these keywords into your descriptions and product titles.

2. Do affiliate marketing

Amazon offers an affiliate program that you can take advantage of. Do this if you want to drive traffic from outside Amazon to your online store. You will be working with a person who will be affiliated with your store. It's a win-win situation; the affiliate will get a commission for every product sold, while you continue on making sales.

If you're a relatively new business on the platform, this is the best way to put your products out there. You might also see it as a way for you to test out your target audience. Since your affiliates may possibly come from all walks of life, it's a way for you to branch out and see how you'll do across different demographics. The best way to measure the performance of your affiliate marketing campaigns is to use affiliate marketing software.

3. Advertising on Amazon

Affiliate marketing focuses on driving traffic outside of Amazon to your business. However, if you want to target those that are already on the platform, then you can opt to choose to advertise on Amazon, instead. For this, you can choose three types of advertisements: sponsored products ads, sponsored brand ads, and display ads. 

All you have to do is to make sure that you're choosing the right kind of advertisement. Before you settle with the kind of advertisement that you're going to use, you first have to identify your goals and see to it that the advertisements you're going to utilize are inclined towards your goals.

4. Advertising on third-party websites

Aside from advertising on Amazon, you can still advertise on third-party websites. While Amazon has a strict rule that sellers shouldn't drive consumers outside of the platform, this doesn't mean that you should fully restrict yourself by advertising only on Amazon.

You can work with third-party websites such as Google and Facebook. However, if you're going to push through this, you definitely have to be careful with how you're going to advertise your products. For you to stay on the safe side, you should make sure that your advertisements all lead to your Amazon store.

5. Get more reviews

Reviews are more than just your customers' feedback on your products. They’re also effective as advertisements. Getting more reviews for your listings will greatly boost your listing score. So aside from SEO, your customers' reviews will help increase the visibility of your listings!

Successfully Sell on Amazon With These 3 Beginner-Friendly Tips

With today's technology and other advances when it comes to e-commerce, more people are interested in knowing how one can sell on Amazon. You might be one of those people, too. From this point on, early congratulations should be given. Choosing to establish a business is one of the first steps that you have to power through.

However, there's more to Amazon than what you know as a consumer. As someone who buys on the platform, it's easy to see how every product is laid out for you. What consumers don't know is how hard it is to produce all the content just so you can have a product out.  

Becoming an entrepreneur, especially on Amazon, is not easy. You have to have a lot of determination, patience, and willingness to learn. Upon acknowledging the fact that you have more to learn, you can become a successful Amazon seller.

How to Start Selling on Amazon

It's true that you cannot be a successful entrepreneur overnight. The starting point is always the hardest, but once you get your thing going, you'll realize how easy it is to start selling on Amazon. There are a lot of technicalities that you have to learn. However, here are some beginner-friendly tips that can help.

1. Do intensive product research

It's alright to want to sell on the Amazon marketplace without having the exact product yet. Just because you don't have a clue on which product to sell doesn't mean you're bound to fail. What you can do is start with your product research. 

For this, you can use product research tools. These tools can help you determine which products or niches are the most profitable ones. The more profitable the product or niche is, the better.

You can use tools to look for products that fit this criteria:

  • High demand
  • Fairly high to decent profit margins
  • Low competition
  • Can be sold anytime (not seasonal)
  • Can be sold for at least 18 to 20 dollars
  • Lightweight and small
  • Products that can be expanded further or upgraded

Before you start, make sure that you invest a lot of time and effort into product research. This is the very first step that you will have to take when you are looking forward to selling on the Amazon Marketplace. You won't be the only seller who's determined to maximize profits. That's why, from the very beginning, you should be able to come up with a stellar product that will definitely make you stand out from the rest.

2. Know how well your competitors are doing

After picking the best products and niches, you now have to look at what others are doing. Now, you're probably feeling confident that your sales will turn out well once your products are out in the market. However, it's possible that there are already similar products on Amazon.

You also have to be mindful of your competitors. Before you start ordering your units, check how well they're doing. This includes how they price their products, present them on the platform, and market them.

3. Schedule your launch

One small thing that you can do when starting on Amazon will have to be your product launch. For this, you can apply an Amazon product launch service strategy to help you. Survey the market trends and see which month or specific date it will be best to launch your product.

If you have a product that you would think will be good for Halloween or Christmas, then schedule the launch around October. Your products don't have to strictly be seasonal. You just have to find the perfect time in which there will be a lot of people lurking on the platform. However, it’s best that you talk with an Amazon launch service company for you to be able to maximize the benefits.

Aside from the sudden boost in sales, you're also maximizing your profit by compiling reviews. The more products you sell during your early stages, the higher chances of receiving reviews from your customers. In Amazon, reviews are what can make or break the product.

It doesn't matter if you think that you have a really good product. What matters is what your customers think and say about them. If they are completely floored with the quality, you can expect a good review to come your way. On the other hand, if your products do not live up to their expectations, don't be shocked to see a lot of negative reviews on your page.

These initial reviews will be the basis for your future customers. Now, it doesn't matter if it's already May. At this point, you've invested in quite a number of reviews that can help establish your credibility. This will be enough to prompt your potential customers into buying your products. 

By choosing the right time to launch your product, you're not only giving your business the boost it needs but also you're feeding off from the reviews you're going to get, as well.

Key Takeaway

Selling on Amazon isn't an easy thing to do. However, this doesn't mean that it's impossible to start now. 

These three easy steps are easy to understand and execute. Even if selling on the platform will require some technical understanding, you'll be able to get a clue regarding the basics by executing these three steps.

The key to starting something that you're unfamiliar with is being able to stay determined. With these simple steps, you won't feel like everything is too overwhelming. Instead, you'll be able to take it slowly, one step at a time.

If you need further help with setting up your Amazon account, we can do it for you! Feel free to drop us a message at [email protected]

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