How To Write the Perfect Amazon Titles

a man holding a pen while his thumb is under his chin

Last updated on September 20th, 2023

Written by Himanshi Raj

Are your Amazon product listings struggling to catch the eye of potential buyers? It’s been a common challenge for new and even experienced Amazon sellers. This is where mastering the art of writing perfect Amazon titles becomes a game-changer. 

In this guide, we’ll take you through the essential tips for creating Amazon product titles that rank well in search results and compel shoppers to click and purchase. 

What are Amazon Titles?

An Amazon product title is a concise and informative name given to a product listed for sale on the Amazon marketplace. It serves as the primary identifier for the product listing. It conveys key information about the brand's name, product type, variant, color, size or quantity, and other things. 

a graphic showing the benefits of an optimized amazon product title, from top to bottom: ranking higher in searches, easy to find by customers, increases customers’ familiarity by brand, provides important product information.

The Benefits of an Optimized Amazon Product Title 

Amazon titles are an important element in the presentation and marketing of products on the platform. They give potential consumers the first impression of your product. But aside from first impressions, there are more amazing benefits of a well-optimized Amazon product title: 

1. Ranking Higher in Searches

According to Amazon, product titles are one of the important factors in boosting your ranking on Amazon's search results page. The more appealing your title, the more likely it will appear in potential customers’ relevant search results.

Product titles work with other aspects of the product detail page to help you rank higher in search results, such as the following:

  • Product descriptions
  • Optimized images
  • Key product features
  • Correct product category
  • Competitive pricing

2. Product is Discoverable by Your Target Audience

An optimized Amazon title makes it easier for customers, particularly your target market, to find your product. A clear and descriptive product title helps them to quickly identify whether or not your item is the one they’re searching for.

3. Increases Brand Familiarity 

An overlooked advantage of a well-written product title is that it significantly enhances customers’ familiarity with your brand. When they encounter consistent, well-structured titles for your products, they will more likely remember and consider your brand for future purchases. 

This positive brand perception can result in customers returning to your listings, choosing your products over competitors, and even recommending your brand to others. 

4. Offers Important Product Information

Your Amazon title should provide relevant product information concisely. Informative titles allow customers to determine if your product meets their needs quickly. A potential buyer won’t click on your Amazon product listing if it lacks essential details such as the variant, product type, and quantity. 

5. Higher Sales

Your goal in optimizing your Amazon title is to boost sales. An appealing and descriptive title means your product is more likely to be found in searches. This increased visibility increases the likelihood of shoppers purchasing your product than the listings at the bottom of the search results. 

a graphic showing the things to include and avoid in amazon titles, under what to include column: title casing, numerals, size, color, units of measurement. Under what to avoid column: special characters, ampersand, private label, subjective descriptors, promotional terms.

What to Include in Amazon Product Titles

You now know the benefits of a well-crafted product title. But how do you create one? Formatting is vital in making your product title more readable and appealing. Here are some basic formatting rules:

1. Title Casing

Capitalize the first letter of each word on your product title. This way, your title will look clean and professional, swiftly conforming to Amazon’s guidelines. Don't use ALL CAPS as it appears hard sell and less appealing to customers. 

2. Numerals

Amazon’s guidelines recommend using numerals instead of words for numbers. It saves space and makes your title more concise. 

Example: Instead of “Four-Pack,” write “4-Pack” on your Amazon listing’s title.

3. Size and Color

If your item is a child ASIN variation, include details like size and color while using the parent ASIN as the general product title. 

Example: If your parent ASIN is "Men's Running Shoes," your child ASIN would be “Men’s Running Shoes - Size 9, Black.”

4. Units of Measurement

Always spell out units of measurement like Ounce, Inch, and Pound. It keeps the title clear and concise, avoiding confusion. 

Example: Use “20 Ounce” instead of “20 oz.”

What to Avoid Putting in Amazon Product Titles

Unnecessary details in a product title make it less reader-friendly and may lead to lower search rankings. Here are things to avoid putting in your title: 

1. Special Characters

Steer clear of special symbols that might confuse buyers. Some examples of special characters are {~ ! * $ ? _ ~. Stick to clear and straightforward text to make your product title easy to understand.

2. Ampersand Character

Avoid using the ampersand character (&) in your product titles unless it’s part of your official brand name. Instead, replace it with “and” all in lowercase letters. 

3. Private Label

It's not a good idea to include your brand name in a product title when selling another brand's product. For example, you shouldn't put your brand in the title of an Adidas shoes listing. 

This rule helps prevent confusion and keeps a fair game in the marketplace by respecting the original brand's identity.

4. Subjective Descriptors

Refrain from using subjective descriptors like “Best” or “Top Quality” in your product titles. Customers appreciate honesty and will avoid titles that seem overly promotional or boastful.

5. Promotional Terms

Amazon does not allow the inclusion of promotional terms such as “Sale,” “Discount,” or “Free Shipping” in product titles. Focus on highlighting the essential features of your product, and let Amazon handle promotions through other marketing tools or techniques.

a graphic showing the dos and don’t in writing amazon titles, under dos column: follow a clear structure, put the essential information first, try to be brief, consider user intent. Under don’ts: overstuffing keywords, using jargon or industry-specific terms, misleading or clickbait titles.

Common Mistakes to Avoid When Writing Product Titles

Aside from the unnecessary details you shouldn’t put in your product titles, here are some practices to avoid: 

1. Overstuffing Keywords

Resist the temptation to stuff your title with too many details or keywords, as this might make it difficult for potential customers to understand and even negatively affect your search rankings on Amazon. 

Keep it concise and only include the essential features of your product. Remember, your goal is to capture the interest of potential buyers, not overwhelm them with information.

2. Using Jargon or Industry-Specific Terms

Avoid jargon or industry-specific terms that the average customer may not easily understand. 

Example: If you're selling a high-end camera, avoid using terms like “ISO sensitivity,” which might be familiar to photographers but confusing to others. Using consumer-friendly language such as “Advanced Image Sensor” or “Great Low-Light Performance” better describes the camera’s features. 

This approach ensures your product title is accessible and attracts a broader audience. This increases the likelihood of getting potential customers who may not be technically well-versed.

3. Misleading or Clickbait Titles

Misleading titles can include exaggerated claims, false promises, or inaccurate product information. 

Example: If you’re selling an entry-level smartphone, using a title like “World’s Most Advanced Smartphone” when it isn’t can disappoint and frustrate customers expecting more.

Clickbait titles that entice users to click but don’t deliver the promised value can cause

  • negative customer experience and
  • damage your brand’s reputation.

Best Practices for Writing an Amazon Product Title

Are you looking to improve your product title? Here are five more tips for Amazon product title optimization:

1. Follow a Clear Structure

A clear structure can make it easy for both potential customers and Amazon’s search algorithm to understand your product title. 

Here’s the most recommended structure for a product title: 

  • Brand name
  • Product name
  • Color
  • Size
  • Quantity

This sequential order enables the reader to grasp product details quickly. 

2. Put the Essential Information First

Aside from keeping to a consistent structure for the product title, consider placing the most relevant information in the initial section of the title. Assess the needs and search patterns of your target audience. 

Example: If you sell electronic devices, the model number or compatibility information might be more critical than the color. Doing this increases the chance that shoppers will click on your listing. 

3. Try to be Brief

Keep your Amazon product title concise and on point. Try to keep your product titles between 50—80 characters only. Longer product titles are not Amazon search engine optimization friendly. While Amazon allows sellers to use up to 200 characters for their product titles, it may not rank your product high in search results. 

4. Consider User Intent

Consider what potential customers are looking for and what information they need to make an informed purchasing decision. Identify keywords and phrases they could use when looking for a product like yours.

Tailor your title to match user intent and accurately reflect the product’s key features, benefits, and uses. 

Here are some things you can do to conduct keyword research within Amazon:

  • Search for products using the Amazon search box and list the drop-down suggestions. 
  • Navigate the suggested and related product categories on Amazon. 
  • Use the Amazon search box's autocomplete feature to find relevant keywords. You can include these keywords in your product description.

5. Be Mindful of Amazon’s Guidelines

Amazon sellers like yourself must adhere to the Amazon title guidelines. Ensuring compliance allows you to avoid the risks of removed listings or, worse, an Amazon Seller Central account suspension.  

Let Seller Interactive Write the Perfect Titles for You

In the Amazon marketplace, your product’s success hinges on several crucial factors. Your Amazon product title is undeniably one of them. With the tips and tricks we shared, we hope you can start writing compelling Amazon product titles that stand out. 

But if you still struggle to craft the perfect product titles, we’re here to help. Seller Interactive offers comprehensive product launch services. We can help optimize your listings and images, promote your product on social media, and more to set up your success on Amazon. Ready for a viral product launch? Book a call with us today to know more!

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