Creative Packaging With a Purpose: Amazon Product Launch Services Tips

August 17, 2021
Written by Kevin Wong
amazon product launch services

You watch a customer walk into the same store you're in and take a specific cookie brand with a box designed like a stove. At the counter, the cashier mentions the brand's popularity. The customer then replies, "I don't know much about this brand yet, but the packaging is super witty, so I liked it!". 

Since that day, you wonder how to create kickass packaging like that for your new product on Amazon. With the massive competition in and out of the e-commerce marketplace, you find it difficult to stand out, especially as a newbie Amazon seller. But don't worry about it. Instead, take a courageous step and unleash your brilliant packaging ideas out in the open! 

Let's start building those ideas with this article on creative and purposeful packaging. If product launch seems like a hefty task, you can always seek the help of Amazon product launch services. That way, you can allot more time for your packaging strategy. But does it really matter in product launching? 

Why Packaging Matters in Amazon Product Launching

In a way, a brand always sells two things: the packaging and the product. Customers see the package first, so sellers need to make sure that it makes the best impression. Moreover, it should persuade a customer to take action, preferably a purchase. But aside from the first impression, there are more to smart packaging benefits than you might think.

  • Product Safety - Packaging ensures the safety of your product during transit. No buyer wants to receive a damaged product, and no seller wants a product returned. 
  • Brand Positioning - How can you make customers create a unique impression of your brand? Excellent packaging can help you stand out from the rest.
  • Customer Retention - Of course, great packaging will keep your customers coming back for a purchase! Thanks to your special product launch packaging, people will expect more from your Amazon business. 
  • Increase Sales and Brand Awareness - Packaging is especially helpful in introducing your product. Many people don't know your Amazon store yet, so you must pique their interest. This helps boost brand discovery and increases your organic sales in the long run.

When preparing for a product launch, think of giving the customer an awesome experience from beginning to end. Start from when they would stumble upon your product package. How can you pique their interest with just the cover itself? What can you do to influence their buying decision and convince them to take action? 

Analyzing every stage of the customer experience is important in creating an Amazon product launch strategy.

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Amazon Product Packaging Tips: Launch With Wit and Purpose

Are you ready for a spectacular product launch through creative and purposeful packaging? Now that you understand the importance of packaging in Amazon, it's time to learn the unique way through it. From Amazon guidelines to packaging tips, we've enumerated the best points to help you out!

Packaging Requirements on Amazon

We look forward to your brilliant packaging ideas. However, don't be in a hurry! You must first understand Amazon's product packaging guidelines to avoid your efforts going to waste. So before you get creative to your heart's content, take note of the rules you need to follow as a seller.

The packaging options vary depending on the means of order fulfillment. If you're using Fulfillment By Amazon (FBA), you need to follow a set of general shipping requirements to various fulfillment centers. Failure to comply may result in refusal, return, repackage, and noncompliance fees. The general guidelines are:

  • Fulfillment Network Stock Keeping Unit (FNSKU) - A label that the Amazon platform uses to manage inventory. Each FNSKU corresponds to one product and has a unique set of variations (size, color, and shape). 
  • Tracking Code - Your package must contain a printed and scannable label or barcode that you use to track the item. It should be clear and readable enough for access. 

Other requirements differ depending on the item you're selling. These include legal information, boxed units, expiration dates, and more. Make sure you go through this process carefully and meet all the requirements before officially launching your product. 

Draft As Many Ideas As You Can

Some cool ideas randomly come up in your head while dining out or passing by a TV ad from an electronics store. Don't ignore them! Who knows? One of these could become the key to your success. 

You only need one packaging concept for your product, but coming up with a final decision takes a cluster of many ideas. So don't restrict yourself to just one vision— take as many ideas as you can and brainstorm with an Amazon expert

Keep It Simple and Convenient

While it's good to try out-of-the-box ideas, avoid stuffing the package with irrelevant information. Make the design minimal where key information is readable and accessible. Use colors that sit comfortably in the eyes, avoid fonts that are difficult to read, and use high-quality images or graphics. 

It is also best if the customer doesn't have to unpack too many layers when opening the package. Instead, give them a simple and enjoyable unwrapping experience.

Gentle Reminder: Who Are You Selling To?

Your target audience is an important part of every marketing phase. Understanding your target customers' preferences can help you appeal to them better. 

People have different tastes, so having an ideal customer in mind gives your Amazon brand a place in the market. It is important to consider your buyer's preferences when creating your packaging concept (e.g., brighter color for kids).

Product Inserts 

Get closer to your customers with customized product inserts. These are cards or pamphlets in the package that send important messages to the customer. It's a great way to send your gratitude for the purchase or request feedback. 

Highlighting the product's best features is also a benefit. There are many ways to use inserts, but make sure you don't use manipulative language or offer incentives in exchange for a product review.

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Going Green

Based on a report from Trivium Packaging, 67% of customers consider sustainable packaging important in their buying decision. This means that eco-friendly packaging is attractive to many customers and can help you save shipping costs. 

Learn how to use recyclable and reusable packaging like cardboard boxes, shipping containers, glass bottles, organic fabrics, and more. Showcasing sustainable packaging during your product launch is sure to turn heads. The best part is that you might get the attention of buyers out of your target market, too!

Conclusion

Smart packaging is one of the best product launch strategies in business. An eye-catching and purposeful packaging design can help you enter the Amazon marketplace with a bang!

If this task seems difficult to grasp, consider the help of Amazon web services for a product launch. Seller Interactive will assist you in making the best out of product launching with strategic planning and effective Amazon marketing techniques.

If you need more information about Amazon product launch services or if you want to try our Amazon launch marketing services, feel free to call us at 1-800-820-3746. You may also send us an email at [email protected].

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