Amazon Product Launch Service: Using Enhanced Brand Content for a Winning Launch

June 28, 2021
Written by Ken Zhou
amazon product launch service

Launching a new product on Amazon is a big deal for you and your business. It’s your chance to put your brand out there and let people know what you’re doing. If you’re not sure about how you’re going to do the launch, you can choose to work with a reputable Amazon product launch service for maximum impact.

As you implement your Amazon product launch strategy, you need to make sure you’re taking advantage of all available resources on Amazon. One of these is Enhanced Brand Content or EBC. It differs from the traditional product listing page in that you can add visual elements like banners and infographics to make appealing content that can increase your sales.

Benefits of Making EBC

Not all sellers on the platform can use EBC for their business. Only those who applied for Amazon Brand Registry and got approved are qualified. If you want to take advantage of EBC, you will need to invest time, effort, and resources into making content. 

You cannot expect to finish an EBC template overnight. However, you have to consider how it will help your business in terms of sales. You can also work with an Amazon launch service to incorporate your EBC into your product launch strategies. 

Here are the benefits you can expect from making EBC for your listings.

1. Increased customer engagement

EBC, when done right, is a way for you to engage with your customers. Compared to the simple Amazon product listing page, EBC pages are more attractive. 

On your product listing page, you are limited to having the text as your main communication piece for your content. With EBC, on the other hand, you can play with different colors and themes and add relevant images to better communicate with your clients. With this, your customers aren’t just limited to reading more about your products. The text is supplemented with graphics, too. As a result, you can entice customers to know more about your products.

2. Increased ROI for paid advertisements

Advertising on Amazon is a good strategy to increase your product’s visibility. However, you shouldn’t just settle with paid product advertisements. You should back them up with EBC to further increase customer engagement. 

Using EBC for your products is an effective way to increase the ROI for your paid advertisements. The ad is supplemented with more information thanks to EBC.

3. Reduced returns and negative reviews

Aside from having defects, one of the main reasons why customers return products and leave negative reviews on the listings is misinformation. Most consumers just base their purchasing decisions on the photo, thus heightening the expectations for the products. Only a few of them read the descriptions.

With EBC, you can put in as much information as your customer will need without being monotonous or boring. Just make sure that you balance it out with the texts and graphics. You wouldn’t want your EBC to be filled with either too many words or graphics.

Best Practices in Amazon EBC

Now that you know how EBC can increase your engagement and sales, the next thing that you have to do is to apply the knowledge to your listings. Here are some of the best practices that you can do.

1. Highlight your selling points.

If you’re going to make an EBC template for your listings, make sure that you highlight your selling points. Doing this will be helpful, especially if there are other sellers who are offering the same product as yours. Take advantage of this added space for you to talk about how your products differ from the others.

2. Introduce your brand.

You can also add a banner somewhere in your EBC template to introduce your company. Most new sellers or small businesses highlight this. Consumers will also want to support businesses that are just starting out. So if you want more eyes on a particular product or product line, it’s best to add it to your templates.

3. Add text to the image.

For EBC, it’s best to keep text minimal and make more graphics. Alternatively, you can also place the text on the image to appeal to consumers who just skim the product page. Keep your copies short and direct to the point.

5. Focus on your best-selling products first.

Getting started with EBC does not just happen in an instant. It’s like optimizing your product listings all over again. The only difference is that you would have to spend extra time doing the graphics. If you have a wide range of products, you should focus on your best-selling and high-ranking products first so that you can immediately get a return on your investment for making these EBCs.

How to Optimize Amazon Listings Effectively

Optimizing listings on Amazon is how you will rank higher on the platform. It’s not as easy as it may sound, and you have a lot to learn about how to optimize products on Amazon. You will really have to invest time and effort into making this happen. 

That said, you can effectively optimize your listings on Amazon by doing the following:

1. Follow the image requirements.

For your listings to be perfectly optimized, you have to make sure that you follow the image guidelines set by Amazon. We also recommend uploading more than two photos. 

It’s better if you can use up the maximum number of images that can be uploaded. As we have mentioned, customers usually base their purchasing decisions on product images alone. Thus, you have to take advantage of uploading these pictures since not every consumer has the luxury of time to read the product descriptions.

As much as possible, if you can afford to have your images done professionally, then do so to improve the overall quality and clarity of your product images. 

2. Focus on the product title.

Since your products appear alongside other products on the platform, you have to think about how you can stand out. You don’t have to max out the number of words allowed for the title. You just have to make sure that you have incorporated the right keywords and that these are catchy enough to get the attention of the consumer.

3. Use the bullet points and product description areas of your listings.

When a consumer opens your product listing, the first two things that they will notice are the images and bulleted texts. Most sellers fail to focus on the bulleted list and completely forget to add product descriptions. 

It’s crucial to fill out these two fields. There are some consumers who would still like to read a full description of what they are going to get, so make sure that you cater to them as well.

Key Takeaway

Using EBC for your listings may be hard to do at first. However, it’s worth noting that these will give you a significant return in terms of sales and engagement. It’s also how you can show your customers that you are taking time and effort into putting out your products and content. 

Are you interested in using EBC for your listings but don’t know how to start? Ask an Amazon seller account specialist about this! Schedule a call with us by sending us an email at [email protected].

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