10 Amazon Product Launch Mistakes and How to Fix Them

December 22, 2020
Written by Ken Zhou
amazon product launch

If you think you've done everything for your Amazon product launch, think again. Previously launching an Amazon product listing doesn't exempt you from taking a second look. Were you able to properly optimize it? There may be some details that you haven't checked that may break or make your product launch.

Based on Amazon's report, there are over 100 million Amazon Prime members worldwide, and they typically spend over $1,000 every year. Due to this, sellers are encouraged to sell their products on Amazon. However, launching your product requires careful planning. 

We know you want to launch your product with a bang, but you have to know which practices work bes  Newbies often ask the question, “How to launch product on Amazon?” To help you out, we have listed 10 Amazon product launch mistakes and how to avoid them. 

Mistake #1: Picking an oversaturated niche for your Amazon product launch

Picking a niche should be at the forefront when selling on Amazon. Before you start creating a listing or thinking about launching your product, you need to create a business plan to draft the niche, product, and brand. Picking an oversaturated niche will make it difficult for you to sell your products. For example, it is the men's t-shirt niche. There are more than 200,000 listings for the product, and the niche is highly competitive. 

Instead of blindly picking a niche and product, you need to create a feasible plan ]. So, how do you choose a profitable product niche?

Solutions: To find a profitable product niche, we have three tips. 

  1. Use an Amazon research tool.

An Amazon research tool such as Jungle Scout can help you look for the best-selling products on Amazon. Jungle Scout lets you streamline product research by integrating it with your browser. The tool can extract data on sales volume, sales rank, FBA fees, and categories. Moreover, you'll find their Opportunity Score feature, which informs you if a product is worth pursuing or not. The rating goes from 1 to 10. Any rating that is below 7 isn't worth it. 

2.Choose products that have high demand but low competition. 

Sellers often forget this when choosing a niche. They don't consider the demand for a product and the number of competitors. As a seller, you should pick a niche that will continuously give you sales. You can't pick a niche that is only for a particular season or has high competition. A good example will be multivitamins and soap. These items are used regularly, so the demand for the product will be continuous. 

3. Manually search for a niche on Google.

You can start looking for a product on Google by typing in the search button your interests. For example, you like Dungeons & Dragons. Google will present information on the topic, such as the products used to play the game. One of the products is the dice. You can use the product dice to search more information and understand if it is profitable or not.

Mistake #2: Insufficient product testing before the product launch

Once you  have found your niche and have picked a product, you need to look for a supplier and ask for a sample. You can't just create a product listing without testing if the product works or stays true to its claims. By testing the product, you'll know which features need some improvements or changes. You'll also learn about the important markings, warnings, and seals.

Solution: Ask for a sample from the supplier, and test it from a week to a month. You can also hire a group of testers for your products. In this way, you can know if the product meets up to your expectations.  

Mistake #3: You did not properly use the keyword in your product listing

Amazon is an online marketplace that uses its A9 Algorithm to rank products. It does this to sell relevant and high-converting items to the customers. A high-converting product is one that convinces the potential customer to buy after they've clicked through to the product details page.

How do you think Amazon ranks its listings? There are several factors, but one of them is the proper use of keywords. Keywords are essential to increase the visibility of a product listing and show products relevant to the customer's queries, that's why Amazon doesn't show you dog food when you search for eye creams. 

Without applying keywords to your product listing, your products won't sell because. Through the proper use of keywords, customers can easily view your listing. However, there may be instances where you do not correctly use the keyword. It can be that there are irrelevant keywords or keywords in the wrong place. 

When you use an irrelevant keyword t, customers will ignore the listing, and you will lose money on ads. To fix this, here are some tips for you to follow.

Solutions:

  1. Place one relevant keyword on your product title

As you may have already guessed, your product's title is pretty important to the success of your product listing.  Customers would normally scan through a product title more than any other part of your listing. If you want to convert those traffic to sales, you need to lay all the relevant information in the product title.

Put your most important keywords in your product title, and put your very most important keywords at the beginning.

  1.  Target the right keywords

Look for keywords that have high search volume and low competition to generate long-tail keywords and related keywords. Also, be very picky about which keywords you choose. The trick to this is to ask yourself, "If I were searching for my product, what would I type?"

  1. Properly insert your keywords in your product listing. 

Besides the product title, you can insert your keywords on the key features, product description, and backend. Write the keywords on each section, so long as the text makes sense when read by a customer. Also, don't overstuff your keywords. 

Mistake #4: Your product launch was too short

Some sellers stopheir product launch when they're already selling well. This practice needs to stop because for your product launch to truly work, your launch should go through the end. A three to four-day launch won't establish the sales history for you to increase your product ranking. Shortening the days can throw off the whole thing, especially if your sales suddenly drop once you stop the launch. 

Solution: We recommend you stick to a 7-day product launch. A 10-day launch may require you to give away more units. After the launch, check the ranking and progress of your listing. Is it enough for you to sell it at a regular price?

Mistake #5: You did not optimize your product listing

We can't stress enough the importance of optimizing your product listing. The improper use of keywords is one thing, but if you do not optimize your listing, it is detrimental to your product launch. If your listing isn't optimized, your product launch will likely be a waste. All the work you put in from the start will be gone because your ranking will fail against products with an optimized listing. Your listing will also have a hard time converting to sales. So, how to optimize Amazon listing?

To help you rank on Amazon search results and convert traffic to sales, we created a short checklist for you to check before a product launch. 

Solutions

  1. Product Title: Create a descriptive title that mentions all the relevant information about the product. Insert one important keyword at the start. 
  1. Product Image: You can't sell a product using  poor quality photos. Use a high-definition camera and adhere to Amazon's rules. You can hire a professional photographer to help you out. 
  1. Product features: Highlight your product's important features in five bullet points.
  1. Product Description: The product description should be concise and clear in describing the details of the product. You need to highlight the benefits the product will give to the customer. We recommend keeping it to a minimum of 250 words and maximum of 2,000 words. 
  1. Back-end keywords: If the extra keywords couldn't fit in the front-facing listing, it can be added to the back-end keywords. These keywords are not visible to the customers, but they help in searching a product. Whenever a customer searches for a product,, the front and back-end keywords work to show the listing. 

Mistake #6: You were not able to sell all discounted products 

Most sellers who run a product launch need to sell a certain number of discounted products per day to increase the sales volume and increase product ranking on Amazon. But what happens if you weren't able to meet that target number per day? Aside from this is the number of coupons that you needed to give away. 

Solution: To sell more products per day, you can try giving out coupons to your customers. They will be encouraged to use the coupon to buy your product. It would also be nice to give them good bundle deals, such as additional items for a certain product range, or free shipping. 

There is no magic formula to compute how many coupons you should give away. However, here are the factors that you need to consider when making an educated guess. 

  • How popular is your product?
  • Is there a high demand for your product?
  • What is the interest level of your potential customers?

When you know these details, you can create an estimate on the number of coupons you need to distribute.  

Mistake #7: The product launch discount is too high or too low

Choosing the right discount for your product launch is crucial. You need an Amazon product launch strategy, and planning the number of discounts is part of it. If the discount is too low, you may not encourage potential buyers to purchase your product. If the discount is too high, you will be losing money. 

Solution: The two factors you need to consider are popularity and demand. You can price as high as 20-30% off if the demand and popularity are high, but offer 60% off for low demand. 

Mistake #8: You launched a PPC campaign without a proper strategy

You can't advertise a product without having a clear strategy. An Amazon Sponsored Product Campaign is an excellent way to promote your product and increase visibility. Still, if you lack the knowledge, you will waste your time, effort, and money. Amazon PPC has many aspects that you need to learn. 

Solution: For an Amazon PPC campaign, you can choose Sponsored Product Ads, Headline Search Ads, and Product Display Ads. Another way is to ask for professional help. Managing the entire process requires adequate knowledge. Amazon's A9 Algorithm is complete that placing ads can be a bit tricky. It's best if you leave it to the experts at Seller Interactive.

Mistake #9: Inventory Mismanagement

One of your responsibilities as an Amazon seller is to make sure that you  never run out of stock. Insufficient inventory can lead to  significant loss in sales and lower product ranking on the search results. You should track your inventory levels frequently.

Solution: You can install an inventory management software to provide you with daily reports on the inventory levels. Aside from downloading  inventory management software, you can use the Amazon Inventory Management tool. 

Mistake #10: Failure to Maintain your Product Listing after Product Launch

Once your product has ranked high on Amazon and has started to generate sales, you need to maintain your listing. Many sellers ignore their product listing after the product launch thinking it will continue to rank high on Amazon. The truth is, other sellers  will grind and work harder. When you ignore your product listing, you give them the chance to take your spot. 

Solution: Continuously run your marketing campaigns and check your listing frequently. You can hire an Amazon virtual assistant to help you run your listing. An excellent place to look for a virtual assistant is Upwork. Another way is to check if your listing is fully optimized and offer quality customer service. 

Key Takeaways

Planning and hosting an Amazon product launch is no joke. You need to invest  time and money for its success. It's a good thing that here at Seller Interactive, we offer Amazon sellers our services to handle their Amazon product launch. All you need to do is sit tight and watch as your product listing earns sales and ranks high on the Amazon search results. 
Are you interested to know about our services? Emil [email protected].

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