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Last updated on June 5th, 2023
Written by Mohamed Aden
If you want to jump into the private label business, Amazon is the best marketplace to launch your product. However, don't rush things up without a definitive plan. This Amazon product launch checklist will guide you in designing a successful product launch strategy with guaranteed results.
According to Business.com, private label products are made by a third-party company but sold under a retailer's brand. The third-party company is usually a manufacturer, and the retailer is you, the seller. You will then make it your own by putting your logo and brand name on it, thus the term "private label."
Besides its earning potential and Amazon's support to private label products, here are other benefits of selling it:
Let's now tackle how to launch product on Amazon for private labels:
To reap the benefits of selling private label products, you need an Amazon product launch strategy. Follow the instructions below:
Answer these three questions to help you decide which Amazon account is right for you:
There are two options available:
Individual – you're planning to sell less than 40 items a month and still thinking about what product to sell. Marketing and using advertising tools aren't part of your plan. Amazon gets $0.99 for every item sold plus additional selling fees.
Professional – your target is selling over 40 items a month. Advertising your products is included in your priorities. Hence, you want to use Amazon's advanced selling tools. For this, Amazon will charge you $39.99 monthly with additional selling fees.
In case you're not aware, Amazon charges a referral fee depending on the type of product category, which is somewhere between 6-45%.
If you want to handle the logistics yourself, opt for Fulfillment by Merchant or FBM. Otherwise, there is FBA (Fulfillment by Amazon) that takes care of everything, from packing your orders to product returns. By default, FBA is available for Individual and Professional plans.
This is the most time-consuming yet vital part when launching private label products on Amazon. Start searching at the Amazon website and filter the top-selling products there. Take note that the site updates its list regularly. So, the best-selling product for the day might not be in the top 10 next week.
Try these product research tools:
Here are five qualities of an excellent private label product:
Moreover, find out what products and categories are restricted on Amazon to avoid penalties.
Identifying your target market helps you in advertising your products to the right customers. How? Identify your customers’ shopping behavior, financial standing, product preferences, likes and dislikes, and demographic data.
Know your competitors based on your product idea. Gather information like price, total number of reviews, and best-seller's rank. Scrutinize the quality of their product listing as well.
You may research your competitor's review section and learn their customers’ complaints. Use these to improve your upcoming product.
What are the characteristics of a "right" supplier?
There are various ways to find the right supplier, such as wholesale directories, online B2B wholesale websites, industry associations, and trade shows. Contact up to five prospective suppliers and ask them the following:
Utilize the data you've gathered while doing product and competitor to stand out from your competitor's brand logo and packaging. These two elements are what set you apart from others.
The representation of your brand and product should be easily recognizable and memorable. Use a minimalist design with few words and avoid bold colors, poor quality images, and hard-to-read fonts. Be creative, but don't make it look cluttered.
If you don't possess creative design skills, outsource the task to a professional graphic designer.
As mentioned before, Amazon offers two fulfillment options: FBA and FBM.
FBA (Fulfillment by Amazon)
FBA works like this: you will send your inventory (or your supplier) to Amazon's fulfillment centers. Amazon will handle the preparation and shipping of your products. You won't have to worry about returns and customer service inquiries. That's their job.
But it doesn't mean you're free of obligation from improving your listings, products, sponsored ad campaigns, Amazon rankings, the Q&A section of your product listing, and maintenance of your inventory.
FBM (Fulfillment by Merchant)
Besides creating your product listings, you will be hands-on in order fulfillment like storage, packing, delivery, returns, and customer service unless you outsource someone to do it. However, it means fewer Amazon fees.
Since you're handling the fulfillment operations, you should be well-rounded and knowledgeable in managing the inventory, shipping, and packaging.
So, FBA or FBM? Since you're only starting a private label business (that's why you're reading this Amazon product launch checklist, right?), go for FBA in the meantime. With this, you don't have to deal with customers’ complaints due to late deliveries and complicated inventory management, so you can focus more on the core operations of your business.
Getting your product picked by a customer starts with a search query. Do you want to rank on the top page of Amazon search results? Keyword research is your ally. It is a time-intensive process. Your keywords should be relevant to your product and match the search terms your customers enter in the search box.
You may also use keyword research tools such as Keyword Scout or Google Keyword Planner.
Your product listing should be descriptive enough and contain relevant keywords, stunning product images, detailed descriptions, and bulleted product features.
Also, the product title should provide the customer with a visual overview of what your product is, including the keyword related to your product, size, color, and materials used to make it. At this stage, compose only a draft and don't publish it yet. Accomplish first the last step below.
Your brand name and logo aren't enough to stop third-party sellers from stealing your product. These crooks have "creative" ways to jeopardize your Amazon business.
For example: After listing hijackers get control of your listing, they will sell fake products at a lower price using your listing. Meanwhile, counterfeiters copy your brand name and logo, then put it on their products.
Luckily, you can avoid this by doing the following:
Take note that trademark registration takes a year. While you're at the sixth step of this Amazon product launch checklist, you can start filing your application first.
The Takeaways
The crucial part of launching a private label product is how to make it stand out from the millions of products on Amazon and provide the best service to your valued customers. This Amazon product launch checklist only serves as a guide. It’s up to you how to make it happen.
Interested in launching an Amazon private label product? Don't have an idea of how to launch a product on Amazon? Seller Interactive has a team of expert Amazon consultants willing to help and guide you. For inquiries, email [email protected].
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