Seller Interactive's
Approach
Initial Assessment and Strategy
Upon partnering with Perfect Petzzz in late 2020, Seller Interactive conducted a thorough audit of the brand's existing Amazon listings and PPC campaigns. The primary focus was to optimize listings and incorporate specific, targeted keywords to attract the right audience.
Key Strategies Implemented:
- Keyword Optimization: Introduced targeted keywords such as "life-like stuffed interactive plush toy," "electronic pet,"companion pet cat," and "100% handcrafted synthetic fur."
- Inventory Management: Established robust inventory planning procedures to meet increasing demand.
PPC Strategy
The Seller Interactive team revamped Perfect Petzzz's PPC strategy to drive targeted traffic and improve sales efficiency.
The new strategy focused on:
- Sponsored Product Campaigns: Launched new campaigns with optimized keywords to target specific customer segments.
- Continuous Optimization: Conducted weekly campaign reviews to identify and eliminate underperforming keywords,
ensuring ad spend efficiency. - Daily Bid Monitoring: Implemented daily bid adjustments to maximize ROI and prevent overspending on low-performing
keywords. - New Campaigns: Regularly launched new ASINs and campaigns based on top organic keyword research to keep the brand
competitive and
