Why You Need Walmart Online Account Management Services to Scale Your Business

April 15, 2022
Written by Ken Zhou
Walmart logo under a magnifying glass

Are you struggling with managing your ecommerce store on Walmart lately? Whether you are new to the Walmart marketplace or not, you will still encounter hurdles that you have to conquer in order to succeed. These include not being familiar with seller guidelines and updates and not seeing sales increase even after selling for a long time.

If you see yourself in these situations, you might wonder if there is someone who can help you. Fortunately, several individuals and agencies offer account management services to struggling Walmart sellers like you. 

Through this article, you will learn what online Walmart account management services are and what they can do to help you scale your business.

What Are Walmart Online Account Management Services and How Do They Work?

Managing an online business is not an easy feat, especially if you have just started using a new platform like Walmart. Even if you already have a seller account on Amazon or eBay, you still need to adjust and learn the marketplace policies and use different strategies. Because of these, you might feel overwhelmed while juggling other important tasks to run your business.

While it is admirable to be independent, there will be times when you need someone else to help you. It is not because you are weak or incapable, but because you will achieve greater success as you work with experts, like account managers. With their skills and experiences, you can prevent losses and opportunity costs, which can be detrimental to your business.

Online account management services for Walmart typically address your issues on managing inventory, sales, returns, and refunds, as well as launching new products from your brand. Moreover, an account manager can suggest effective marketing strategies to increase your traffic, including Pay-Per-Click advertising and Search Engine Optimization (SEO). Lastly, they can help you register your brand on Walmart to ensure your safety from counterfeiters. 

What Are the Benefits of Having an Account Manager for Walmart Businesses of All Sizes?

As mentioned above, Walmart account managers can work on various areas of your ecommerce business. This section will delve more into the benefits you can gain from availing their services.

1. Manages your Walmart account to help you save time and resources 

Many sellers hesitate to hire account managers for their business because they think it would be a waste of time and money. They would rather handle their businesses on their own instead of trusting someone who might do more harm than good.

While this concern is valid, they should understand that there are many responsible and competent account managers as long as they are careful in choosing one. But, once they choose the right person for their team, they can expect to reap the benefits of hiring them.

These benefits include checking and tracking inventory, orders, and returns to avoid having losses and opportunity costs. Moreover, with their assistance, you can spend your time on other important tasks and areas of your business, such as product development and research.

So instead of losing money, you will actually gain more and even scale your Walmart business as you work with them.

walmart online account management - a professional looking at data on paper and on laptop

2. Creates plans and strategies based on current marketplace guidelines and updates

Often, you might not have the time or energy to read all the marketplace guidelines and updates that Walmart releases now and then. Because of this, you could not change your strategies on product listing optimization or campaign advertisements. Worse, you might have your account suspended for not following the policies and guidelines.

To prevent having your account suspended or losing sales opportunities, consider availing yourself of account management services from reputable companies. Because they are always updated on marketplace guidelines, they can inform you about these immediately to make adjustments and avoid committing mistakes.

Furthermore, they will devise new plans and strategies for your SEO and PPC based on the released updates so that you can maintain your visibility on Walmart.com.

3. Assists you with accomplishing and submitting requirements

Another benefit you can gain from getting full account management services is having someone help you accomplish and submit requirements for various seller programs. For example, if you need to register your brand on Walmart, your account manager will assist you with the requirements to submit and process your application.

Additionally, they can assist you in enrolling your account to avail of Walmart Fulfillment Services (WFS), which offers similar services as Amazon FBA. But if you find it tedious to accomplish all necessary tasks for this program, it would be best to let your account manager handle it for you.

4. Provides expert recommendations to help scale your business on Walmart

When you hire an account manager for your Walmart store, you benefit not only from their assistance but, most importantly, from their expertise and experience. Because they have already worked with several sellers from Walmart and other online marketplaces, they can provide you with effective strategies and best practices to scale your business. 

For example, a new Walmart seller might struggle with offering competitive prices for their products because they are just starting. After all, Walmart is known for its “Every Day Low Prices” (EDLP) strategy, which entails that its shoppers can buy goods on the Walmart marketplace at affordable rates. This means that third-party sellers are highly encouraged to apply this strategy in their stores to attract more customers.

However, first-time business owners might not be willing to take that risk because of limited resources to spend. Fortunately, a Walmart account manager can help you find the right prices for your items without sacrificing your profit. Besides, they are more than capable of increasing your product sales through listing optimization and marketing strategies.

Bottom Line

In conclusion, availing Walmart account management services is one of the best things you can do for your brand. They are responsible for crucial areas of your business, such as inventory management, advertisements, product launch, etc.

Furthermore, an account manager can help manage your seller account to save time and resources, create plans and strategies based on Walmart marketplace guidelines, and assist you with processing requirements. But most importantly, they can provide you with expert recommendations to help your business thrive and scale on Walmart. Indeed, maximizing an account manager’s skills and expertise will help your brand reach greater heights through increased sales and customer loyalty.

If you need a reputable company that can assist you in managing your Walmart store, look no further because Seller Interactive is ready to work with you. Its teams of competent and skilled account managers can help you increase your brand awareness and scale your business.

To book a consultation, email [email protected] or call 1-800-820-3746.

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