5 Strategies to Become a Walmart Marketplace Seller That Stands Out

Last updated on March 19th, 2023

Written by Ken Zhou

Being a player in a saturated market gives an overwhelming sense of competition. You're not only competing with other sellers in your field but also with well-known shops and brands. It can be tough to stand out and get noticed if you’re a seller at a broad and competitive market.

This is why for every seller, one proven way to increase your exposure and get in front of new customers is to become a Walmart Marketplace seller. With 84 million weekly shoppers, you have the potential to reach a large audience and, ultimately grow your business.

But that doesn't end here; just because you're selling on Walmart doesn't mean you'll automatically be prosperous with your business. In fact, with over 50,000 sellers on the platform, you'll need to stand out from the crowd to be successful. 

With all of these things in consideration, it definitely can get a bit stressful. This guide outline the five strategies on how you can become a Walmart Marketplace seller that stands out. Let’s dive in further!

What’s in the Walmart Marketplace?

Walmart is one of the most widely used websites in the world, receiving 100 million unique visitors monthly. Shoppers also trust Walmart as a reputable brand and a source of high-quality goods at competitive prices, which makes Walmart Marketplace ideal for sellers to gain a large audience of potential shoppers.

Walmart Marketplace is an online storefront where independent sellers can offer their goods for sale. This platform features products that must be brand-new, stocked, and readily available. Clothing, electronics, furniture, health, pets, toys, and vehicles are just a few of the categories in which third-party Walmart sellers can list their goods.

Additionally, Walmart makes it simple for customers to browse and buy products online. Customers can quickly and easily find the products they're looking for and buy them with just a few clicks, thanks to its convenient search and checkout features.

How to Become a Walmart Marketplace Seller?

If the world of online marketplaces intrigues you and piques your interest, then you must be contemplating becoming an online seller and starting to earn on your own. Here’s how you can get started as a Walmart marketplace seller.

1. Create an account on Walmart.com. Then, click the "Sell on Walmart" link at the bottom of the homepage. Put in basic information about your company, such as your company name, address, and contact details. You’ll also be asked to put in the business type, category, annual sales, and other related information.
2. Read and accept Walmart’s terms and conditions.
3. Walmart will review your application. It usually takes five business days from submission before they inform you of your application status.
4. Once approved, you can now start listing products on the Marketplace as a seller in Walmart.

5 Strategies to Stand Out on the Walmart Marketplace

Competition will always exist for a Walmart seller in the Marketplace. This is inevitable given the vast network of the ecommerce platform. Therefore, no matter what your chosen product is, you’ll always have to face others looking for the same opportunities. To succeed, you must learn how to stand out from the other competitors.

1. Sell high-quality products at friendly prices

In today's growing marketplace, showing high-quality products at friendly prices is more influential than ever. By doing this, you will not only draw in new customers but also win the loyalty of your current ones. Here are a few tips for you to get started:

• Focus on sourcing the best possible materials. Doing this will ensure that your products are built to last while helping to keep costs down. You can consider checking the materials, manufacturers, and warranty date to verify that your products are well-crafted.
• Simplify your production process to make it as efficient as possible. It's vital to have an efficient production process, so look for suppliers amenable to negotiations. Communicate to them your plan regarding the production process, so it will be easy for you to coordinate with them if and when unexpected circumstances happen. Otherwise, you'll waste time and money on unnecessary steps and tasks.
• Be honest when it comes to pricing. Customers value honesty, and if you are open and considerate about your prices, you'll gain their trust and keep them coming back for more. Competitive pricing always comes in handy when the competition is high. 

2. Improve your product listings

Creating compelling product listings is one of the most necessary factors of online selling. After all, if the product listing isn't convincing for potential customers to even click on, you might lose a possible avenue for conversion.

Establish a strong headline that accurately describes the product that provides a detailed description highlighting the product's key features and benefits. Think about presenting your product to first-time visitors to get their attention and to encourage them to spend more time browsing your shop because of your listing quality.

3. Use high-quality product images

In today's competitive landscape as an ecommerce seller, it's more important to use high-quality product images. Every Walmart customer expects clear and accurate photos that give them a good idea of your product offerings. Having this helps your products stand out amongst the extensive array of online products currently available in the market because low-quality images might give the wrong impression about your product’s actual quality and caliber.

Additionally, professional-looking photos can help you establish your brand as a trustworthy information source and gain the trust of potential customers. That’s why you should consider using high-quality product photos as one of your top priorities.

4. Provide excellent customer service

Excellent customer service is the key to success in any business. Businesses can maintain current customers and attract new ones by providing prompt, efficient, and courteous service. Here are some key ideas to keep in mind when offering first-rate customer service.

• Always be polite and respectful. This applies to verbal and nonverbal communication when talking with your Walmart buyers. With this, your customer will have an impression that everyone who works in your shop is approachable and easy to talk to. 
• Be efficient and organized. Always prioritize the looks of your product on your website. As a seller, you should present yourself as someone who values synchronization on your item setup. You can try product categories by type and price or put all the best-selling products in front of your shop.
• Be available and responsive. Customers should never feel like their time is not valued, especially due to long wait times. Your customers should always be able to reach someone from your business who can help them with their inquiries or concerns.

5. Create an impactful and effective brand identity

Your Walmart page, social media accounts, advertisements, and physical store should all consistently reflect your brand identity. This strategy includes a recognizable logo and consistent branding throughout your marketing materials. Developing a strong and distinctive brand identity is essential for any business to be successful.

Additionally, word-of-mouth advertising can come from customers impressed by your branding. It’s an underrated form of marketing wherein pleased customers promote a particular good or service by talking about it.

Final Takeaway

Always remember that people always notice new, remarkable, and trustworthy businesses. They also tend to favor stores where the products they want are readily available, and who are reputable for being intuitive to what their customer might need in the future.

The size of your business won’t matterーit's important to have a plan for standing out in your chosen business landscape. There are many ways to accomplish this, but focusing on what makes you unique is the most effective one. From this, you can create a strategy for the difference to help you draw in and keep customers.

Standing out in this kind of competition requires some help from the experts. Seller Interactive knows the ins and outs of being an online seller after working with various sellers. We advise you to always be aware of your competitor's moves and techniques. If you want to know more and understand better about it, book a call with us. You can ensure your business remains one step ahead in this selling world.