Last updated on March 9th, 2023
Written by Ken Zhou
As an Amazon seller, you know the importance of ensuring that your target customers see your products. No matter how great your products are, you won't make any sales if people can't find them. Amazon Pay-Per-Click (PPC) advertising program is one of the best ways to ensure your products appear at the top of search results.
It’s an Amazon advertising service that allows you to bid on keywords and phrases relevant to your products to make your product listing appear higher in search results. With PPC advertising, you can control how much you spend on advertising and how your sponsored display ads are targeted. It’s a cost-effective way to reach potential customers while only paying when someone clicks on your Amazon ad.
However, running Amazon PPC marketing campaigns alongside juggling tasks associated with your Amazon store can be overwhelming. That is why most sellers entrust their Amazon ad campaigns to experts. If you're one of them, it's important to find a service provider to help you get the most out of your Amazon advertising budget.
So if you've been working with an Amazon PPC service provider for a while now and you’re not happy with the results, then what's going on? Some signs indicate it's time to look for a more suitable provider that can help translate work into results. Check them out!
Not getting the impressions you wanted for your sponsored display ads can be frustrating. When this happens, it's time to look closely at your service provider. It could be that they're doing something not right, such as:
You have great products, stellar customer service, and fast shipping times. But for some reason, your clicks aren’t converting to sales. One possibility is that your PPC service provider is using ineffective ways to boost your sales. For example, not properly doing an Amazon PPC optimization or targeting the right keywords can be one of the reasons for your low conversion rates.
No matter how many clicks your ad campaign gets, if your sponsored ads are put in the wrong places and seen by the wrong people, they will not likely convert into sales. Therefore, an excellent Amazon PPC agency should continuously optimize your campaigns and create ad campaigns targeting your potential buyers to get the best results possible.
If your ad spend is high, and your return-on-investment (ROI) is low, it's time to find a more cost-effective solution. An excellent PPC service provider should be able to create an ad campaign that's tailored to your products and budget.
Aside from this, they should know that focusing on a few high-volume and high-converting keywords is king because bidding on too many will only affect your profits.
Being proactive in managing your Amazon business is a must. However, you probably hired help on your PPC campaign because you don't have the time to check in on your account every day.
Even though you’ve entrusted your PPC campaigns on a third-party service provider, you should still be in the loop of what's happening in your ad campaign. You shouldn't feel like you're in the dark about what's going on in your account. If you are, then it's time to switch service providers.
A good PPC service provider will keep you updated on your campaign's performance and make changes as needed. They'll also provide explanations for any changes that are made. It would be best to look for an agency that values communication, responsiveness, and transparency and takes time to explain things clearly. They should be able to provide clear and concise answers that give you the information you need to make informed decisions about your Amazon ad campaign.
If you've been working with them for a while now and you do not see the results you want, your Amazon PPC campaigns are not performing as well as you'd like, and you're losing your trust in your PPC service provider, then no questions asked, it's time to look for another one. Getting someone to manage your Amazon ad campaigns for you requires trust. So if you've lost your trust in them, what's the point of prolonging your partnership anyway?
Many agencies offer PPC services; so if you're unhappy with your current Amazon PPC service provider, don't be afraid to switch to a new one. Make sure you research and choose a provider that can deliver your desired results and aligns with your business goals.
Now that you know some signs indicating that your PPC service provider is not right for your business, it's important to research and determine what you should be looking for in your new PPC service provider. Here are a few considerations before deciding to avoid the same mistakes you made before.
Make sure that the agency has a lot of experience managing PPC campaigns. It will give them a deep understanding of how the different platforms work and how to achieve your business's greatest outcomes. Aside from that, find an agency that can successfully manage campaigns for businesses in your industry. Although your business has unique challenges and opportunities with marketing your brand, they are at least familiar with your type of business.
The agency you're working with should have the capacity to handle your account. If they're too small, they might not have enough resources to give your account the attention it needs. On the other hand, if they're too big, they might not be able to offer the personalized service that you're looking for.
Take a look at the provider's track record. How successful have they been in helping other businesses achieve their goals? Read the case studies or testimonials from their past clients. It will give you a good idea of whether or not they're likely to be successful in helping you achieve your own goals.
Of course, the cost is always a factor to consider. Finding an agency that offers competitive rates without compromising on quality or experience is important. However, remember that you get what you pay for. In other words, don't choose the cheapest option just because it's cheap. You'll probably come to regret it eventually.
What’s their customer service like? Do they seem responsive and helpful? Are they willing to answer any questions you have? It's important to choose an agency that provides excellent customer service. They should be willing to answer any questions and help you troubleshoot any problems. This way, you can stay in the loop of what's happening in your campaign.
They say some things are not just meant to beーand that may be your working relationship with your PPC provider. So if you're thinking your PPC campaigns on Amazon could be better, it might be time to look for a new service provider who can deliver the results you've hoped for. We've outlined signs above that indicates your PPC service provider is not for your business. Have you ticked off some of the signs?
If yes, then you can consider the few factors we've discussed to look for when switching to a new PPC service provider. Fortunately, you don't have to look through the sea of agencies claiming they can provide you the service you want for your business. Seller Interactive has an excellent track record of delivering results in handling PPC campaigns to prove that.
If you want to work with Amazon experts who are serious about helping you grow your business, book a call and allow us to discuss how we can work together to push your Amazon store to the road of success!
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