Scalability Made Possible With Amazon Account Management

July 26, 2021
Written by Ken Zhou
amazon account management

Seeing your business grow can put you on cloud nine—which is understandable considering the massive competition in the market. It's not every day that a company sells like crazy and attracts new customers fast, so if you're one of the more successful brands, it is indeed something worth celebrating. However, business growth needs adjustments; a new level of achievement also means a new set of challenges.

How will you deal with a continuously growing amount of work, customer demand, and sales without sacrificing costs and acquiring the right capability? To answer this question, you need to scale your business properly. 

Scalability vs. Growth: What’s the Difference?

Business growth and scalability might seem similar at first, but they complement each other instead of sharing the same meaning. Growth is all about newly earned costs, but it also requires more business costs and work, hampering the full potential of revenue increase in return. Therefore, to continuously meet the growing expectations, you must conduct scalability.

Account Management: Key to Proper Business Scaling on Amazon

Scaling requires you to look into deep and accurate data to plan a capable and cost-effective approach towards your business. Therefore, you need to have all your business records and documents organized. With Amazon, everything starts with a healthy seller account—you can find essential information there to help you decide how your business will face the new growth challenges. However, account management in Amazon might not be easy to handle on your own, so working with an amazon account management consultant can help.

Effective Tips to Scale Your Amazon Business

Once your account is properly set up and managed, you can start scaling your Amazon business! We’ve enumerated five effective ways to conduct good scaling below.

Tip #1: In-Depth Analysis of Product Catalog 

Review your catalog's stock-keeping units (SKUs) to determine which of your products will be your main priority. Look at the products in your seller account and classify each item according to how well they sell. Your top-selling products will get the most marketing efforts. At the same time, the least selling items will need new optimization strategies to perform better in the future.

Tip #2: Seller Ranking Strategies

Monitoring and improving your Amazon seller rank gives you an insight into how well your business performs in the target categories. There are a couple of ways you can improve your bestseller ranking:

  • Incorporate keywords in your listings.
  • Get more positive customer feedback.
  • Fill your listings with high-quality product photos and more.

With proper account management, you can optimize the nitty-gritty details of your Amazon product listings. 

Tip #3: Amazon Business Reports

Business Reports is a feature included in your Amazon seller account. These are dashboards containing sales and traffic data that sellers can use to plan growth strategies for their business. The reports have different access levels depending on what type of seller you are (some reports are for sellers under Brand Registry and others for FBA). Since the reports show you how customers interact and buy your products, you can easily determine your brand's new cost and capability demands.

Tip #4: Use of Technology

Amazon offers various tools that make account management fast and easy but scaling means you only need the solution that fits your business needs. As your business grows, the data and market coverage becomes more extensive and harder to handle manually—it pushes you to rely more on technology and experts. Some examples of Amazon's technologies are Amazon Web Services, Amazon Fresh, Amazon EBS, Amazon Advertising, and more. These services make the selling and shopping experience better.

Tip #5: Working with Account Managers

An Amazon account manager helps you set up an account and build a business model based on accurate business information. You have to communicate essential information, goals, preferences, and the current health condition of your business to come up with an effective strategy. Therefore, account optimization is necessary for acquiring data in scaling your business effectively. 

Conclusion

Scaling your Amazon business gives you more financial and marketing freedom. It's significant to understand the demand you will face and what developments you need to meet market expectations. The most successful brands and sellers on Amazon always keep on top of things: they know what they can do and what they have to do to improve further.

Account management is necessary to scale your Amazon business successfully. From there, you can get lots of information needed to know how your business is doing in the marketplace. However, if it seems like a daunting task to do on your own, an Amazon consultant can lend you a hand. Here at Seller Interactive, we have a group of experts who provide seamless Amazon account management services. Email us at [email protected] to learn more about Amazon Prime account management and survive to thrive Amazon services.

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