The 5 Advantages of Partnering with Amazon Brand Protection Agencies


Last updated on March 19th, 2023

Written by Mark Salvania

When selling on Amazon, you wear different hats. On some days, you are an accountant checking your cash flow. On creative days, you are a marketing and advertising expert brainstorming the best ways to present your brand to the public. You also become a buyer of your products to immerse yourself in your customers' experience. Some of your responsibilities are fun and exciting to do, but there are also certain duties that are not as pleasurable but necessary. Such action is enrolling your account in the Amazon Brand Protection Program and seeing it through.

For brand registry in Amazon work, channel your inner police, lawyer, and detective. You are about to partake in tasks that call for monitoring individuals selling product counterfeits, among other e-commerce crimes. More than pinpointing these people, you need to take civil or legal action to stop them. If you don’t, they could destroy your brand and your vision of company success. 

The incredible thing is that there are agencies and measures in place to make sure you don’t deal with these challenges on your own. Like a superhero sidekick, these agencies are always ready to help and provide you with the Amazon brand protection services you need. We have listed here the five advantages of partnering with Amazon brand protection agencies if you are still undecided on this matter. 

Advantage #1: Your partner agency will take care of your brand registry on Amazon.

After you apply in the Canadian Intellectual Property Office for a trademark, copyright, or patent for your brand and products, you may now proceed to brand registry. Here is a step-by-step procedure on how to sign up: 

Step 1: Enroll your account in the Amazon Brand Registry.

Step 2: Enter your partner agency as a second user on your account.

Step 3: Your partner agency will take care of the sign-in process and linking of your Seller or Vendor Central Account. 

Step 4: Enrollment of your account to the Amazon Brand Protection Program will also be a responsibility Amazon expert partners will handle. They will input the necessary information about your brand trademark and products in Amazon’s system. 

Step 5: After enrolling, Amazon will check for the authenticity of the information that you sent. Amazon will send a unique verification code to the user to complete the final step. After that, you can now enjoy different Amazon brand protection services.

Advantage #2: A team of Amazon Brand Protection Program experts will handle your account. 

Amazon Brand Protection agencies do not fall short of experienced people in the field. You may even rely on your partner agency to fully manage your account and get monthly or quarterly reports regarding your business. You can focus your energy on maintaining and improving your products' quality and let an Amazon agency take care of other tasks. 

Here are some of the other services you can get from an agency:

  • Full Amazon Account Management
  • Search Engine Optimization
  • Sponsored Ads Management (PPC)
  • Product Launch
  • Listing Optimization
  • Account Suspension Appeal and Reinstatement
  • Reimbursement and Refund
  • FBA Wholesale Partnership Program
  • Brand Protection and Assistance

Brand registry in Amazon is the leading service you’ll need from your partner agency. Since all Amazon areas are related to one another, you may also add more services to delegate to experts. 

Advantage #3: Reinforce Amazon tools with their brand protection tools. 

Amazon Brand Protection Program has different projects under its umbrella to entirely fight threats on the platform, from listing hijackers, counterfeiters to bad actors. 

Amazon Transparency - This tool allows sellers to have their unique codes for their product. Amazon will scan this code, so buyers can ensure that they’ve received only authentic products. Customers, too, can conveniently scan the code using their phones to check the authenticity of the product. 

Your partner agency can assist you in producing these codes. Suppose your partner agency also has its own shipping company. The work is even made more comfortable because, in the packing process, they control sticking the codes to all your packages. 

In cases when counterfeits of your products are seen on the market, Amazon Brand Protection agencies will take the lead in calling out the counterfeiter and reporting the incident to Amazon. 

Project Zero - Amazon is one with all legitimate sellers in zeroing out the black hats on Amazon. Hence, Amazon’s guidelines and restrictions are tighter. Armed with a sophisticated algorithm and smart machines, Amazon can immediately stop sellers' operations showing Amazon black hat tactics

IP Accelerator - Protect your brainchild brand and products through the IP Accelerator under the Amazon Brand Protection Program. This feature is possible to sellers with accounts on the brand registry in Amazon. Securing a certification for your product trademark, copyright, and intellectual property may take some time, and Amazon knows this. Hence, Amazon allows uploading documents showing that your application for the mentioned documents is already on the roll. With this, you can protect your brand immediately. 

More than this, IP Accelerator, as the name itself suggests, is Amazon’s way of assisting sellers in getting trademark, copyright, and intellectual property certifications quickly. Amazon partners with law firms that can work on the documents you need to be certified. 

Amazon Brand Protection agencies’ own tools - Aside from the available tools on Amazon, Amazon Brand Protection agencies also have their own. These tools give them a nudge when signs of counterfeiting and hijacking are detected. With that, the agency can immediately deal with the bad actors before they cause irreparable damage to your business. 

Attractive young woman standing near whiteboard with a laptop in her hands and looking to her male colleague, that holds a chart with the results. Another colleague looks at it with a smile. Concept of success

Advantage #4: They create killer templates to ward off counterfeiters and hijackers. 

You have seen many warning signages that aim to keep people off the grass, off a property, off a page, and more. Amazon Brand Protection agencies, especially experts, are a pro in creating signs that will make counterfeiters and hijackers stop messing with your account. 

The process starts with your partner agency maximizing Amazon Brand Protection Program’s self-service counterfeit removal. Amazon has empowered registered brands to send a message to the counterfeiter to let them know of your awareness that they are copying your brand or selling a counterfeit. The email includes the warning that if they do not deactivate their account and stop selling, you will escalate the issue to Amazon or even seek legal action. 

Sending callout emails may seem manageable and a task that you can do—if you have a few blackhats messing with your business. However, once your brand gets big, your copycats also increase. Hence, you’ll need more people to help you in policing your account. 

Advantage #5: A team of marketing experts and graphic designers will work on making your brand and products impregnable. 

As mentioned, all other areas on your Amazon account are interconnected. Seasoned Amazon Brand Protection agencies would know how to protect your brand on Amazon. However, to do this, you’ll need the help of marketing and graphic design experts. 

Here are the tasks graphic designers will do:

  1. They will ensure that the product images you will upload on Amazon bear your brand logo, tagline, trademark, and other details. These details will make your product stand out and easily recognizable.
  2. Aside from the easy to notice symbols, even the layout of the images posted on Amazon will all be well-studied and executed to match your brand. 
  3. Bundling your products is one decisive way to make it harder for counterfeiters to copy your products. Graphic designers will also help you with the layout and branding of your products.

Here are the tasks PPC experts will do:

Amazon PPC is executed to get more sales and to increase brand awareness. Amazon Brand Protection agencies will make your ads multifunctional. Ads will also create awareness on buyers on how they can check they have the authentic product. 

When you are registered on Amazon Brand Protection Program, you can access more features for these different Sponsored Ads types. 

  • Sponsored Products
  • Sponsored Display
  • Sponsored Brands
  • Amazon Stores

This will allow you to present your brand and business that will increase your sales and create brand awareness. Hence, you are proactively protecting your brand by giving your viewers the right information. 

Key Takeaway

There are five main advantages in partnering with Amazon Brand Protection agencies. They will take care of your Amazon Brand Protection Program registration and ensure you enjoy all the benefits of the program. Agencies will provide different Amazon brand protection services such as tracing counterfeiters and hijackers. They will also send vital emails to copycats to stop them from their dirty tactics against your brand. Experts on the brand registry in Amazon will also take proactive measures to protect your account. Your partner agency will do product bundling, strategic advertisements, and multifunctional brand awareness campaigns. 

Are you ready to make your account inviolable to any bad Amazon actors but don’t know which agency to partner with?

Seller Interactive can provide you with all the Amazon brand protection services you need. We have a team of experts who will handle your account and ensure that your brand is protected. 

Contact us now at 1-800-820-3746. You may also visit our website to learn more about what we do.

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