Learning the Ropes of Amazon Advertising Agency

October 21, 2022
Written by Ken Zhou
Amazon Buying Through Phone

Amazon advertising has come a long way since it started. Several campaigns have been made to aid the business' success to help you set up campaigns. However, it is difficult to resist Amazon’s products because, aside from the convenience and affordability, most brands' advertising techniques coupled with their vision result in social change

In this article, you will learn about the importance of Amazon advertising agencies, specifically the following topics:

  • What is an Amazon Ad Agency
  • Types of Amazon Ads
  • Should you Hire an Ad Agency on Amazon
  • Choosing Among Amazon Advertising Agencies

What is an Amazon Ad Agency

The truth is the Amazon ad business is skyrocketing with the numerous sellers the platform has helped and benefitted from. That’s why, as an Amazon seller, it’s important to know what differentiates Amazon advertising agencies from other ad agencies. A great Amazon Marketing Agency is comprehensive, focusing on best practices, understanding your end customer, and maximizing your return on investment. Here are some of the differences between Amazon advertising agencies and traditional ones:

  • The first thing that stands out about Amazon ad agency is their digital marketing strategy which includes software like A/B testing. This strategy usually falls outside traditional advertising firms whose bread and butter is print ads in local newspapers or television commercials on major networks like ABC or NBC. But nowadays, you can't ignore digital marketing if you want to compete with bigger brands.
  • Another way Amazon differs from traditional ad agencies is that they work exclusively through affiliates instead of hiring full-time employees for every campaign phase (writing copy, buying inventory or managing actors in Hollywood). This frees up time for the agency's lead creative directors to focus on crafting content optimized for search engines such as Google's Adwords program and Bing Ads platform.

Types of Amazon Ads

​​When you input a phrase into the Amazon search box and results from the display, some of the top results will be sponsored articles - these are considered Amazon advertising.

Your creative team has created some great banner advertisements that you'd want to market for branding purposes, but you're trying to increase e-commerce sales using Google Shopping-type ads. Fortunately, you've come to the perfect spot since Amazon has effective alternatives. Amazon allows you to create three advertisement types: sponsored items, headline search, and product display. 

Let’s discuss these types of Amazon ads:

Amazon Sponsored Product Ads

The first one is Amazon Sponsored Product advertising which functions similarly to Google Shopping Network ads. These are the adverts that bring Amazon searchers to a specific product that you sell on Amazon.

Customers will be taken to the product description page by clicking on your sponsored product ad. Typically, sponsored product advertising appears above or below the search results page and on additional product detail pages. These advertisements are keyword-targeted, and marketers may select precision-targeted keywords and duration. Advertisers may also select a daily budget and duration. The campaign may be interrupted at any moment, but it must continue for at least one day.

Search Ad Headlines

Next up is the Headline search advertising appears as headline banner ads above the result listing on search result pages, as shown in the image below. These advertisements are pay-per-click and direct searchers to any Amazon website. 

Oftentimes, Headline Search Ads get compared to Sponsored Product Ads. So what’s the difference? Unlike Sponsored Product Ads, Headline Search Ads are located at the very top of the search results pages. In terms of content and size, Headline Search Ads span the entire top of the search results pages and stand out from the other search results indicated. In addition, Headline Search Ads include a company logo, a personalized message of up to 50 characters, and three distinct products.

Product Display Ads on Amazon

Finally, we have product display advertising, which functions slightly differently from the previous two ad styles. These are not keyword-targeted advertisements but display ads based on interest or product. They direct customers to the product description page and are likewise charged using a cost-per-click model.

Advertisers can tailor these adverts to appropriate customers by selecting various items or interests. However, it is vital to understand that each campaign has a single target category.

Benefits of Amazon Advertising Agencies

Amazon Ads DSP

Set Up Brand Campaigns

Amazon advertising agencies help you set up campaigns. In addition, they can help you optimize your campaigns and set up the campaign for you in the first place. An Amazon advertising agency can help you create specific, measurable, attainable, realistic, and timely goals.

Amazon advertising agencies will also help you choose the best keywords to target. They can also help you set up a campaign and optimize it so that it’s easier to find customers who are more likely to buy your product.

Maximize Amazon Advertising Offers

Amazon has many advertising options, but you don't have to choose just one. Your agency can help you determine which option is best for your business and budget.

One of the most popular advertising options on Amazon is Sponsored Products. This is a great way to get your products in front of consumers searching for similar items. In addition, you can target specific keywords, including those related to your brand or product name.

Another popular option is Amazon Marketing Services. This allows you to create remarketing campaigns on other websites and apps connected to Amazon. You can also run promotions and advertise products through this program.

These are all the Amazon ads an amazon advertising agency can help you identify which truly fits your goals best.

Maximize Your Advertising Budget

If you're looking to increase your ad revenue and brand awareness, an amazon agency can help. Agencies have a lot of experience with Amazon advertising, so they know how to find the right balance of cost and effectiveness. They'll also help you understand the value of different ad types—and how best to use Amazon's features like Sponsored Products or Product Ads.

You can also target a specific audience, such as people who live in a certain area or are interested in your niche. You'll be able to choose what type of products you want to advertise against, including those similar to yours. This will help ensure that your ads stand out from the crowd and get noticed by consumers who are on Amazon looking for items like yours.

Help You Get Your ROI

It's important to remember that Amazon advertising is a long-term investment. You shouldn't expect immediate results, but you should be able to see the results over time. And if you're looking for more ROI (return on investment), your agency will be able to make recommendations based on their experience and expertise in this area.

Amazon advertising is not just about getting visitors to your website or landing page; it's also about converting those visitors into buyers—and ultimately generating sales revenue from both sides of each customer transaction. The goal is simple: maximize profits while keeping costs low by using strategic ad campaigns targeting precise audiences who need exactly what you've got available at the lowest possible price point per unit sold!

Get Fresh Ideas 

Agencies can open you up to new ideas, but not all agencies are a good fit for your business.

If you're looking for a way to increase sales and get more out of your budget, working with an agency that knows how to do this is key. Agencies have resources that could help accelerate growth the way you've dreamed. They also have relationships with other companies who know what it takes to gain traction on Amazon Advertising and other platforms. They can bring those partnerships into play when needed.

Why Ad Agency for Amazon Matters

As you can see, an agency has a lot to offer your business. They can take the time to understand what makes your company unique and how it can be leveraged to get the most from your marketing budget.

While we’ve outlined some of the advantages of having an Amazon advertising agency, there is a whole lot more you can benefit from acquiring one. On top of this is coming to terms that you can focus on innovating and expanding your business concept creatively.

If you need assistance on how to go about your Amazon ads, book a call and let our skilled specialists create campaigns tailored to your business to help you optimize your Amazon sales while keeping your expenditures low.

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