Why Hiring an Amazon Account Manager is Still Worth It

March 7, 2022
Written by Kevin Wong
amazon account manager

Managing an e-commerce business is not a walk in the park, especially on Amazon, one of the biggest marketplaces in the world. As Amazon’s customers and sales increase, the more rules and regulations they must set to ensure the order within the platform. As a result, sellers must also know and understand Amazon’s policies on top of handling business-related concerns. 

However, this does not come easy to business owners who are not entirely familiar with Amazon’s programs and Seller Central policies. If you are one of them, you can find comfort in account managers’ services. In this article, you will learn what Amazon account managers are responsible for and how you can make the most out of their services. 

What is an Amazon account manager, and where can you find one?

Amazon account managers are professionals responsible for handling various tasks related to selling on Amazon. Their duties include new seller account registration, search engine optimization (SEO), product listing management, and Brand Registry and Protection application. Moreover, they can produce Enhanced Brand Content (EBC) for your listing and work on logistics to ensure safe storage and delivery of your items.

With all of these services, they aim to assist Amazon sellers to scale their businesses and maximize their resources to boost their sales. In addition, their expertise and experience will benefit new sellers and those who are preoccupied with other tasks.

Amazon account managers can be working independently or with an agency. You can find independent account managers on freelancing websites. Meanwhile, agencies providing account management services form teams equipped with skills and experience for their delegated tasks. You can search for specific companies online.

Benefits of hiring an account manager for Amazon selling

Besides the duties of Amazon account managers mentioned above, they can also assist in other aspects of your business. Below are some benefits of hiring an account manager for your Amazon business.

Helps you skip the learning curve

New Amazon sellers might find it difficult to manage their businesses on Amazon because of how complex the marketplace is, especially if they don’t know the basics yet. Therefore, Amazon requires beginners to educate themselves before creating their seller accounts. They must also familiarize themselves with the tools available on Seller Central. In this way, they can maximize these tools to run their business and succeed.

However, availing yourself of an Amazon full account management allows you to skip the learning curve and avoid making rookie mistakes. Because of account managers’ expertise in the field, they already know the basic and advanced policies and can deal with them promptly. Moreover, they can advise on some challenges you might encounter as a new Amazon seller. Without them, you have to learn the hard way, leading to revenue loss and destructive situations.

Assists in scaling your business

As a business owner, you should not only be satisfied with the growth of your business. If you want to earn more without spending more, you must aim to scale your business instead. Fortunately, Amazon account managers are experts in the industry, allowing them to think of effective ways to scale your business.

Furthermore, they will set the stage for you by giving practical and appropriate advice and recommendations you can follow. However, they will not leave you in the middle. Instead, they will assist you until you can finally manage your business on your own.

Crafts innovative but suitable marketing strategies

In the business world, there are many marketing and advertising strategies. Several companies use already proven and effective strategies. But in order to be different and unique, some companies look for advertising agencies who can develop and create innovative strategies for their products or services. This move allows them to stand out from the competition and gain more recognition than others. 

Amazon account managers can also help you create innovative marketing strategies suitable for your business. They are experts in different areas of account management, like SEO, PPC, logistics, stocks, and seller account health. Additionally, companies with marketing teams have strategic and versatile members. So, you can trust that their ideas will come to fruition. 

Finds custom-tailored solutions for your business problems

Just like education, businesses don’t work with the one-size-fits-all ideology. Businesses don’t have the same models, products, and circumstances. Therefore, each company would need varied strategies and solutions to problems.

If you are not knowledgeable about the right tactics, you might make the wrong choice, costing you time and money. But you can prevent this from happening with the help of accounting managers. They have worked with various companies, enabling them to determine which ones work best and not.

amazon-account-managers

Tips for getting the most out of your account management services

If you have decided to avail yourself of Amazon seller account handling services, you might only focus on the services they claim to provide. But if you want to make the most out of the money you paid them, you must be wise and apply the tips discussed below. 

Ask SEO-related questions.

SEO is crucial in any Amazon e-commerce business. It is what will make your product listings more visible to the consumers. The higher the ranking, the more visibility you will have, leading to higher sales.

So if you are unfamiliar with optimizing your listings before launching your products, ask your account manager about it. Consult how to write the listing, which keywords to incorporate, and what photos to use.

Brainstorm about possible business directions and goals.

Amazon constantly changes, and so should your business. If you don’t adjust to the changes happening in the industry, you will be left behind. Your sales will not be able to catch up, too. Especially on a giant marketplace like Amazon, you will encounter sudden changes and new competition, prompting you to level up in your game.

So, it is necessary to plan with experts if your business needs to take a new direction or have a new set of goals. For example, brainstorm with your account manager if you need to try PPC advertising, apply for Brand Registry to avoid hijackers, or bid for Sponsored Ads. By doing this, you can take risks but with proper guidance and assurance. 

Don’t be afraid to question their Amazon management methods and understand how these will work.

As a business owner, you have the right to ask questions about your account manager’s proposals. Yes, they are experts, but you can still ask if you are uncertain or uncomfortable about their plans. Let them explain how their methods will work, and evaluate their suggestions before deciding. It is best to be actively engaged in running your business instead of accepting everything handed over to you.

Bottom Line

New seller or not, you will benefit from Amazon account managers’ services. Their goal is to provide you with excellent services your e-commerce business needs. These include but are not limited to setting up your account, creating well-optimized product listing, managing your inventory, and product launching. You can also seek their assistance in applying for FBA, Brand Registry and Protection, and other Amazon seller programs. Moreover, you can maximize their services by asking SEO-related questions, brainstorming business ideas and plans, and questioning their methods if necessary.

Are you interested in working with a trustworthy company providing Amazon account management services? Well, you can start on this journey with Seller Interactive.

We have impressive and skilled team members and managers who can give you value for your money. So, reach us out at [email protected] or call 1-800-820-3746 today and find the right account manager for you.

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