Should You Hire an Amazon Brand Protection Services Agency or Just Do It Yourself?

Brand protection on Amazon

Last updated on November 24th, 2022

Written by Ken Zhou

In the Amazon marketplace, brand protection is given much attention and importance. After all, your hard work and investments are at stake. But what does brand protection mean exactly? When it comes to protecting your brand on Amazon, there are two main options: hiring an Amazon brand protection service or doing it yourself.

You may be contemplating whether or not you should utilize Amazon brand protection services. After all, it can be a lot of work to protect your brand from hijackers and counterfeiters. But is it reasonable to invest the money for professional help? Both sides have its pros and cons. The question is which one is right for you? Here's a look at both options so you can make the best decision for your business.

What Is Brand Protection?

Amazon brand protection is a set of resources that help sellers protect their intellectual property on Amazon. It also helps Amazon customers identify counterfeit products, unauthorized sellers or otherwise products not allowed on the marketplace. Its goal is to create a safe and trusted shopping experience for all Amazon customers. You can use this program to protect your brand from the risks of your brand name being infringed and misused by other parties.

Intellectual property protection

The intellectual property of several forms can be safeguarded on Amazon, including:

  • Trademarks. It can be words, logos, designs, or other symbols. Trademark rights identify one company's products or services from another.
  • Copyrights. It is a legal right that grants the creator of an original work complete control over how that work is utilized. This applies to various creative works, including (but not limited to) books, music, paintings, films, and software code.

What’s Under The Brand Protection Program

The Amazon brand protection program is designed to create a safe and trusted marketplace for customers and brands by helping Amazon sellers protect their brand and intellectual property. If you enroll in the program, various resources are available to help you track the security of your brand. As well as take action against those who misuse your brand, such as:

1. Brand Registry 

Amazon Brand Registry allows you to register your brands with Amazon. It helps to protect your brand and ensures that only you can sell products under your brand name. You must have a registered trademark for your brand to participate in the Amazon Brand Registry.

2. Report a Violation 

Amazon's Report a Violation tool allows you to submit information if you believe that someone is selling counterfeit products or infringing your trademark. Amazon will then investigate the violation.

3. IP Accelerator

Amazon's IP Accelerator is a centralized system for you to quickly and easily submit trademark registration, search for amazon brand protection, and track their progress. It also gives you increased protection against counterfeits and knockoffs.

4. Transparency

Amazon Transparency lets you see exactly where your products are being sold on the platform and provide information on who is selling the product and how much they are selling it for. In addition, it helps in cracking down on counterfeiters and unauthorized sellers.

5. Project Zero 

Amazon Project Zero allows you to remove counterfeit goods and listings, create product serial numbers, and track your intellectual property. Overall, it helps you to monitor your products and provides data and insights to help you identify and respond to potential threats.

The Difference Between Hiring Brand Protection Services Agency and Doing It Yourself

Online threats waiting to wreak havoc on vulnerable businesses are just around the corners of Amazon. Because of that, securing your brand against potential threats should be your topmost priority as an Amazon seller. But, if you're uncertain whether to hire a brand protection services provider or do it yourself, there are pros and cons to both approaches you need to weigh when making a decision.

Amazon brand protection services

Working With a Brand Protection Services Provider 

Monitoring your brand can be challenging with so many products and sellers on the Amazon marketplace. If you don't have the time to do all this work yourself, that's where a third-party brand protection services provider comes in. With them, you'll be working with experts who:

  • specialize in monitoring Amazon for counterfeits, infringements, and other threats;
  • understand the intricacies of Amazon's complex algorithms; 
  • have the resources and expertise to monitor Amazon for threats to your brand effectively;
  • can help you take quick and effective action against unauthorized sellers and infringing listings; and
  • can save you time and headaches by handling all the complex paperwork and processes involved in removing infringing products from Amazon.

However, with the pros that you can get when you hire a brand protection service provider, there are also some drawbacks to working with them, such as: 

  • these services can be quite expensive, especially for small businesses;
  • they can require you to give up some control over your brand protection strategy; and
  • there is no assurance that they can completely secure your brand.

Do It Yourself

If you decide to do it yourself, you'll need a significant investment of time and effort in learning about Amazon's policies and procedures. It can be a steep learning curve, but it's possible to protect your brand without spending a lot of money and not hiring a service.

The downside of doing it yourself is that it will take up time you can spend managing other aspects of your business. Aside from that, there's always the chance that you'll overlook something or make a mistake. It would be best to stay on top of Amazon's constantly changing rules and regulations and be proactive in monitoring your product listing for counterfeits and infringements.

The Best Decision 

If you're still undecided and need a little push, consider asking yourself the following questions to make the best decision for your business.

  • Do you have the time and resources to protect your brand on Amazon?
  • Do you have the expertise necessary to protect your trademark on Amazon effectively?
  • Is the cost of hiring a brand protection service provider worth the investment?

At the end of the day, whether or not to work with Amazon brand protection agencies is a decision that depends on your specific situation and needs. The most important thing is that you take action to protect your brand on the Amazon marketplace. If you have the resources and are comfortable giving up some control over your brand protection strategy, then working with an agency may be the right choice.

However, if you're on a tight budget or prefer more control over how your brand is protected online, doing it yourself is the best option. It's certainly better than nothing. Just make sure that you're prepared to invest the time and effort required to learn about Amazon's policies and procedures.

Bottom Line

There are advantages and drawbacks whether you decide to get help from the experts or do it yourself. So, should you hire a brand protection services agency? Weigh the pros and cons and consider factors such as your goals for protecting your brand, how much time and effort you want to put into the process yourself, and your budget.

If you're a brand owner and want to handle it yourself, go for it! However, if you want someone else to take care of all the work for you, it's a good idea to enlist the help of a professional who can do all of that for you and make sure your products comply with Amazon's policies. Or, if you're not sure where to start or would like some help assessing your needs, we can help you with whichever path you choose!

Seller Interactive offers an excellent brand protection service that has been proven by protecting Amazon brands from threats that can jeopardize their business for years. If you'd like to get help and safeguard your most valuable asset: your brand, our team of experts with years of experience in providing brand protection services is ready and capable of lending you a hand. 

Book a call with us and let's work on safeguarding your brand together!

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