Fascinating Amazon FBA Wholesale Tips You Should Keep In Mind

August 18, 2022
Written by Kevin Wong
Tips Amazon FBA wholesale

The Amazon marketplace is a competitive and ever-changing landscape. Therefore, securing a strong foothold in this competitive market is essential for success. As an Amazon seller, it’s important to always be on the lookout for new opportunities, tips, and tricks to grow your business. Selling wholesale on Amazon is one option you can consider.

A well-run Amazon FBA wholesale business can be a fantastic way to make money. However, you must remember a few things if you want your business to succeed. Don’t worry! Using the following tips, you can give your business the boost it needs to expand and prosper.

What Is Amazon FBA Wholesale?

Wholesale is a business model whereby you buy products in bulk from a manufacturer or distributor at a discounted price, and then sell those products on the Amazon marketplace with a higher mark-up. An Amazon business that uses this model is responsible for sourcing and listing the products they want to sell on Amazon.

This is where Amazon FBA, a fulfillment service that allows sellers to keep their products in Amazon warehouses, comes in handy. Aside from acting as the seller’s warehouse, Amazon FBA also handles shipping and customer care on their behalf. Businesses often use this model to retain their advantage of Amazon’s vast distribution network, without increasing the additional overhead costs needed to manage fulfillment. 

Finally, whether or not this model is suitable for a business is determined by its specific demands and goals. Combined, these two business models can be very profitable. When it comes to selling wholesale on Amazon FBA, there are a lot of advantages, including: 

  • lower wholesale prices than retail prices – making potential profit margins higher, 
  • additional negotiation power with manufacturers since sellers who buy bulk products get better terms, such as free shipping;
  • the ability to sell your products on Amazon – giving you access to an enormous probable market;
  • establishing customer confidence in your products and enhancing sales, given that Amazon is a recognized e-commerce platform;
  • saving time and money while concentrating on other facets of your business, since Amazon FBA will handle the shipping and logistics for you; and
  • ensuring your customers are happy and likely to purchase from you again with Amazon FBA’s excellent customer service.

Despite all these, selling wholesale on Amazon FBA also has its own set of disadvantages, such as: 

  • less control over your product listing and how your products are presented to potential customers; 
  • tight competition with other third-party sellers who are selling similar products;
  • higher initial investment – as the minimum order quantities tend to be larger than retail sales; 
  • more complex and time-consuming than retail selling as it requires managing inventory levels and maintaining good relationships with suppliers;
  • difficulty to brand your products since the products you are selling are not unique to your business; and
  • losing control over the quality of the things you sell because you do not manufacture them.

Overall, there are many benefits to using Amazon FBA for your wholesale business, but it’s not without its challenges. While selling wholesale on Amazon can be a terrific method to reach more customers, it’s crucial to assess the benefits and drawbacks before deciding.

Tips for Beginners

As with any business enterprise, there are a few things to remember when getting started. So here are some tips for those considering being wholesalers for Amazon FBA: 

  1. Have a clear understanding of the Amazon marketplace. Familiarize yourself with the different product categories and understand the competition within each one.
  2. Remember that wholesale is all about volume. You’ll need to be able to sell large quantities of products to make a profit, so it’s crucial to partner with reliable suppliers who can provide you with a steady stream of inventory. 
  3. To attract buyers, make sure your prices are competitive.
  4. Have a strong inventory management system in place to avoid stockouts and to ensure that orders are fulfilled promptly
  5. Build strong relationships with your suppliers. You’ll need their support to ensure that your products are of the highest quality and always available when you need them. 
  6. Create compelling listings that accurately reflect your products and help them stand out from the competition.
  7. Provide excellent customer service. Be sure to respond promptly to any customer inquiries and complaints, and take measures to ensure that all orders are shipped promptly and accurately.

With some effort and planning, you can build a profitable FBA wholesale business that provides you with a steady income stream.

Amazon FBA wholesale seller

Criteria to Use When Choosing a Supplier

When it comes to choosing a wholesale supplier, it’s vital to choose a supplier that is reliable and has a good reputation. Here are some things to look for when choosing a wholesale supplier for your Amazon wholesale business:

  • Good reputation. Ask those you know who have partnered with the wholesale supplier before. Check through internet reviews and rating sites to see what other consumers have said about their experiences with the wholesale supplier. 
  • Competitive prices. Compare prices from different suppliers to see who can offer you the best deal.
  • Low minimum order requirements. Look for an FBA wholesale supplier with low minimum order requirements so that you can test out different products without breaking the bank.
  • Fast shipping. Look for a supplier with good customer reviews for their shipping times and ask about their shipping methods to ensure they can meet your needs.
  • Location. It can be beneficial to find an FBA wholesale supplier who is located in your vicinity, as this can help reduce shipping costs and times.
  • Customer service. You’ll likely have questions or issues during your relationship with your supplier. It’s critical to pick a supplier who provides excellent customer service and is easy to reach. 
  • Flexibility. As your business grows, your needs will change. You’ll want a supplier willing to work with you as your business evolves.

By keeping these factors in mind, you can narrow your options and choose the best supplier for your Amazon wholesale business.

How to Negotiate with Suppliers and Get the Best Prices

If you’re a wholesaler on Amazon, you know that finding good suppliers who can provide you with quality products at low prices is a must. Here are a few things that you can do to increase your chances of getting the best possible deals from suppliers:

  1. Research the wholesale market for the products that you are interested in. This will help you understand the going rates for these items and give you some leverage when negotiating.
  2. Develop a rapport with them and inform them you’re serious about doing business with them. When possible, it’s also a good idea to negotiate in person. It allows you to establish rapport and demonstrate your commitment to working together. 
  3. When negotiating with suppliers, it’s important to be firm but fair. Don’t try to undercut them, but don’t be hesitant to stand your ground.
  4. Don’t be scared to walk away if a supplier is unwilling to match your price demands. There are plenty of other suppliers out there who will be happy to do business with you.
  5. Keep track of all correspondence. It will give you a good record of what was discussed and agreed upon should any issues arise later.

By following these tips, you should be able to get the best possible prices from your Amazon FBA suppliers.

Final Thoughts

Selling wholesale on Amazon FBA can be an excellent method to get your products in front of a larger audience and enhance sales. However, it would be best to keep a few things in mind before you begin. That’s why we’ve provided you with the most important things to keep in mind as you venture into this endeavor, such as some tips for beginners, criteria for choosing a supplier, and tips for negotiating with suppliers and getting the best prices.

You are now prepared to begin your wholesale journey on Amazon FBA! If you still have questions on how to start amazon FBA wholesale, reach out to us at [email protected]  for more assistance. We understand that it can be difficult if you are unfamiliar with the process. Our team is experienced in helping people just like you get started with Amazon FBA wholesale and would be happy to answer any questions you may have.

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
Book a Call
Become a better seller

Read More

The End of an Era: How to Close Your Amazon Seller Account How to close an Amazon seller account

Sometimes in life, things just aren’t meant to be. Unfortunately, this also applies to selling on the Amazon marketplace. For several reasons, you want to close your Amazon seller account. Maybe you’re not making enough sales or finding the competition too intense? Whatever the reason, it’s critical to properly understand how to close your Amazon […]

How an Amazon Product Launch Service Makes Successful Launches Amazon Product Launch Service

In an online business, launching your product can be likened to the process of a rocket launching. In rocket launches, here’s a lot of people involved; one can’t just do it on his own. The same goes for launching a new product. And in this realm, this service you can work with is called Amazon […]

Boost Your Holiday Season Sales With An Amazon Marketing Agency Christmas presents

The holiday season is fast approaching. Whether you have been selling on the Amazon marketplace for so long or not, you know how hectic Q4 can be for business owners. This is when people purchase Christmas presents for themselves and their loved ones. But besides Christmas presents, shoppers often take advantage of great deals on […]

crossmenuchevron-down