Why Is Everyone Talking About Amazon Digital Marketing Services? Here's the Complete Answer

Last updated on October 2nd, 2023

Written by Ken Zhou

The race towards business digitization is on! Everyone who wants to get a piece of future sales wants to get front-row seats for the action. As the slots fill for the ride to big profits, the competition gets more intense, and the only way for a new seller to keep up or secure their spot is to understand digital marketing.

This is why everyone's talking about digital marketing services.

For you to adjust as fast as your competitors in the transition from physical stores to the World Wide Web, you need professional assistance, and that is what you'll get from a full-service Amazon digital marketing agency.

What Is a Full-Service Amazon Digital Marketing Agency?

Digital marketing agencies come in two main types: niche and full-service. 

As the name suggests, a niche agency focuses on a specific marketing area, such as social media or email. It has a smaller, more specialized staff, which makes it more affordable than a full-service agency.

On the other hand, full-service agencies offer a wider range of services to businesses of all sizes. They often have bigger budgets and more resources and tools at their disposal, which makes them better at giving their clients the best services.

Full-service agencies offer a comprehensive suite of services, although the mix may differ. This includes search engine optimization, content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

Besides these main services, some agencies may provide graphic design, reputation management, web design, and web development. Essentially, they serve as a one-stop shop for all your online marketing needs.

Technically, you could hire individual freelancers or niche agencies to handle these services separately. But getting full-service marketing services gives you these unique benefits.

1. It's more cost-effective: When you work with multiple providers, you'll have to pay them separately, which can be confusing and time-consuming. But with a full-service digital agency, you can bundle all your services into one package and get a discount.
2. It's more convenient: Once you work with a single provider for all your digital marketing needs, you only have to deal with one point of contact. You don't have to recall which freelancer or agency works on a particular project, saving you from stress.
3. It allows for greater coordination in all aspects of your online presence: Since full-service agencies have different team members working together toward one goal, they can more easily coordinate their efforts to create a cohesive overall strategy. Also, communication and the completion of tasks will be more accessible because of their familiarity with each other and the nature of their work.
4. It results in better accountability: If you work with multiple providers, tracking who is doing what and how well they're doing it will not be easy. With a full-service agency, one team does everything, so it will be easier to keep track of performance metrics and assess your strategies' effectiveness.

Benefits in Partnering With Amazon Marketing Experts

Every Amazon digital marketing agency is composed of experienced professionals. Combined with their marketplace expertise and management skills, they can help raise your online business to new heights, giving you the following benefits.

A Team To Brainstorm With About Your Goals

In all ventures, goal setting should be a priority and it is always better to do it with a team. For your Amazon business marketing strategy, what are your goals?

• Reaching your target audience by knowing their demographics and purchasing behaviors. 
• Knowing your competitors to be on par or better than them. 
• Optimizing your store for the algorithm. 
• Continuing best practices for best-selling products and work on the goods that don't sell.
• Achieving profitability.
• Growing and expanding your business.
• Auditing your marketing goals, strategies, and results regularly.

With all these tasks and many other mini-goals under them, you'll need help. With an Amazon marketing company, you can break down your vision into SMART (specific, measurable, attainable, relevant, and time-based) goals. By the end of every business period, you can look at your marketing's key performance indicators to assess your campaigns and plan according to data. 

A Diverse Team of Amazon Marketing Experts

Partnering with an Amazon digital marketing agency will allow you to work with more than just one professional. You'll tap a full roster of experts and get a chance to learn and collaborate with the following.

• Account managers: Your point of contact in the Amazon digital marketing agency. They ensure the team accomplishes all tasks needed to hit your marketing goals.
• Marketing and advertising team: Specialists who can formulate your marketing strategies.
• SEO experts: Store and ad optimization for the A10 algorithm ensures your store appears on customer search results, and these SEO experts will get the job done.
• Content and graphic design team: The texts and images in your ads should be creative and well-executed, which will be possible with a team of writers and designers.
• Pay-per-click (PPC) specialists: Amazon's PPC management is crucial for Amazon's marketing and advertising. Plan, execute, and monitor data with trained PPC specialists.

Keyword Research and Strategy

Using the right keywords will get your target audience's eyes on your stunning ads and persuasive copy. An Amazon agency helps you with that by:

• Using a trusted keyword research tool to look for relevant keywords.
• Studying your competitors' keywords through reverse ASIN and seeing how you can utilize the data for your Amazon ad and store optimization.
• Strategizing whether you'll target broad, phrase, or exact matches for your campaigns.
• Creating auto campaigns and monitoring keyword performance for manual campaign bidding.
• Picking which keywords to bid for a manual campaign.
• Monitoring keyword performance to halt non-performing ones and invest more in keywords that convert to Amazon sales.
• Carefully picking negative keywords to ensure your product doesn’t appear on irrelevant searches.
• Seamlessly incorporating keywords to the front end of your store and ads.
• Optimizing backend keywords.

Keywords are the lifeblood of Amazon businesses, and it’s extremely helpful to have a dedicated team keeping an eye on them. 

Creative Ads That Convert

The most captivating marketing materials evoke curiosity, move viewers, or trigger a need upon seeing the products or messages. Your design, content, and marketing partners from the agency will all work together to create compelling ads—as well as a great brand logo, tagline, and layout—which, when seen by your customers, will urge them to click to learn more about your business. 

Amazon has different options for sponsored ads, here are some of them you should be aware of.

• Sponsored Brand: A Sponsored Brand will appear as a logo on top of Amazon pages when customers search. Even if they do not buy from you, you’ll still achieve brand awareness. They may not buy now, but with your solid content, they may return another time to finally make the purchase.
• Sponsored Products: Product Display Ads is an Amazon advertising option you can use to boost the sales of an already performing product or increase the visibility of products with the potential for higher sales. If you have a partner agency, account managers and Amazon PPC experts can use product attributes marketing or category-specific marketing for your Sponsored Product ads.

• Headline Search Ads: Similar to Sponsored Product Ads are Headline Search Ads. This paid ad shows up as a banner on your Amazon seller account, just below the category menu of the product results page. Headline ads allow you to position your brand and product in a way that lets you tell a story. Sellers can showcase at least three products and one brand. Note that headline ads and banner ads are different. 
• Display Advertisements: This type of ad is very similar to sponsored product ads. The difference is how you're going to be charged for it. For this, it's cost-per-click or CPC. The listing you choose for this won't only be boosted on Amazon's website and mobile application, but it will also be displayed on other websites. You can also customize where these ads are going to take your customers. You can direct them to your product page, Amazon store, or landing page. 

Helps You Build an Affiliate Network

A10, Amazon's algorithm, now measures click-through rates from links outside Amazon, making affiliate marketing essential in your digital marketing strategy. This service is another thing you'll get from partnering with agencies. They can help you by: 

• Building a website dedicated to posting round-up and single reviews with links leading to your product page or Amazon store.
• Looking for websites related to your brand and product where you can pitch guest posts with links leading to your store and product page.
• Calling out to interested bloggers and website owners and sending requests for them to become your marketing affiliates. 

Amazon Associates is the service catering to affiliate marketing on the platform. The process is easy! You need to have a significant number of followers or website traffic, then simply sign up, complete all required details, and use SiteStripe to get product links you can incorporate into your website or social media content. 

Engages Customers Through Social Media Marketing

In social media marketing content creation, hard selling is a big no-no. What earns a resounding yes is creativity.

Get your creative juices flowing with the equally out-of-the-box thoughts of your agency's marketing team. Their plans will ensure that your social media marketing achieves the following goals:

• Creating a venue for more interactions between you and your customers, between customers and their fellow customers, and between patrons. 
• Posting daily content that has a human touch and seamlessly includes product endorsements.
• Using Facebook, Twitter, Instagram, or LinkedIn posts as venues for you to ask for customer reviews.
• Keeping viewers updated on your latest products, offers, discounts, and sales.
• Creating a community that shares views and opinions about your content and your products.
• Strategically posting sponsored ads to reach new customers and grow followers.
• Partnering with other influencers to endorse your products

The Power of Videos

According to statistics, 91% of consumers want to see more videos from brands. With this much at stake, your videos are better done with professional videographers, scriptwriters, and marketing experts. But what to produce? You have plenty of videos to choose from:

• Demo videos
• Brand videos
• Live videos
• Casual and daily life videos by influencers
• Interviews with experts
• Amazon product review videos
• Customer feedback videos
• Live videos

Amazon Live is the platform's way of adapting to the trend of live selling. Aside from streaming on your different social media accounts, you can also stream on Amazon. Live selling is a chance to get same-day sales, interact with your audience, and give limited offers to early buyers. 

For recorded videos, your marketing and production team will ensure that you state your CTAs clearly and at the right time. 

Directs Your Next Steps With the Help of Data

Despite all the creativity surrounding digital marketing, you will still judge the effectiveness of all your campaigns based on the numbers they produce, which you can easily access through marketing services. 

Through regular reports from your account managers, you'll know your ad spend, ad and keyword performance, search traffic, and PPC spend. Aside from that, they will provide you with action plans to sustain your success or turn failures into success stories.

Other Marketing Strategies That You Should Consider

There are a lot of Amazon marketing strategies you can employ to boost your sales. However, you have to understand how they work so you can fully utilize them. Here are some of the commonly used strategies.

Email Marketing

Another digital marketing strategy that you can explore is email marketing. For this, you don't have to spend a lot of money. Just make sure that you are able to come up with promotional content that will catch the interest of your audience.

According to The Radicati Group, a tech marketing research firm, there are more than 4 billion people using email worldwide, and by the end of 2026 this number is estimated to reach 4.7 billion. You can take advantage of these statistics by sending a promotional email highlighting your products, sales, product launches, and coupons. 

Answering FAQs on Your Listings

One proactive way for you to connect with your customers is by answering the questions posted on your FAQs. Since these are all posted on your listings by people who have shown interest in your products, it's only logical that you give them the answers. 

It's not just a way for you to engage with your customers; it's also a way to elaborate more on what the product is all about. It's an effective form of proactive advertising which won't cost you a lot of money.

Optimized Product Listings

If you truly want to maximize your advertising reach, you will have to focus more on optimizing your listings. It's a win-win situation for you. Optimized listings always do well on the platform, and you can easily reach out to new customers because of them.

Take the time to do your keyword research and integrate it into your product listings. You should have creative yet fully optimized titles, product descriptions, and images. In this way, you're capturing the attention of both your customers and Amazon's algorithm, as well.

Using Google Search Ads

You can scale your sales further by making Google ads a part of your paid search strategy. Google, as we know, is the largest search engine out there. It's a vast ocean of searchers, and within that population are people looking for a solution to a problem that your product can solve.

Google Ads helps you get more top-funnel leads. The more people get exposed to your product outside of the Amazon marketplace, the more likely you will get potential customers drawn to your Amazon store. If you want to get in with this marketing strategy, check out Google Ads.

Best Practices To Improve Strategy From an Amazon Digital Marketing Manager

Aside from incorporating digital marketing strategies into your account, you must also know the best practices that many Amazon digital marketing managers use to maximize account performance. With that, here are some tips and tricks.

Organize Your Campaigns Accordingly

One of the best practices you can adopt is organizing your advertising campaigns on the Amazon Seller Central platform. The more thought-out and organized your campaigns are, the better you'll manage them and the more likely you are to reach your advertising goals.

The first step you can take is to determine what aspect you want to focus on. Once you have determined this, you should create at least two sets of campaigns. Both campaigns should have the same set of offerings. The difference will be that one will capture a broader reach for keywords. 

For one ad group in a campaign, you can use more general keywords. For the other, you can use a more specific set that caters to particular products, targeting those who already know what they are looking for.

These two campaigns will comprise your initial structure. So, you are going to have two separate ad groups for the keywords that you're putting your bid on. After this, you can now embed these keywords into your copies.

Pro Tip: Limit your advertisements to 2–3 ads per group. This way, you can test out different keywords and see how these perform.

Create an Effective Message

Creating advertisements on Amazon is more than just targeting which products you should boost through your ads. Ultimately, it's about capturing your target consumers' attention.

What you can also do is create a sense of urgency. You should be able to convey to your customers why they need to buy your products now. Use your copy to highlight sales, markdowns, and clearances. If you don't have current promotions running, focus on highlighting the key benefits of your products.

Pro Tip: To create a powerful ad, you have to create copy that sells using the right keywords. Never use any keywords that might mislead your customers. Don't create false expectations about your products since this might backfire on you.

Compete Well

One winning strategy that you can employ is to use searches for your competitors' products. Incorporate these into your keyword bidding strategies and bid on these keywords. This way, you can significantly increase your exposure to those people who are looking for the same products. 

Utilize this strategy if you want to show up in consumers' results even if they are not particularly looking for your product.

Make sure that you give out as many details as you can in your product listings, give them an excellent return policy deal, and make sure you invest in customer service for good reviews.

In Closing

These are the reasons why Amazon's digital marketing assistance is making noise these days. If your business is still adjusting to the new normal of selling online, you need expert help to build solid foundations. And even if you are already a seasoned Amazon seller, you still need these services to do better. 

If you are looking for an Amazon marketing agency, we at Seller Interactive can be your partner.

Let's help you make success stories even in these trying times. Contact us at 1-800-820-3746 so that we can discuss the details of our services with you.