Top Amazon Strategies Sellers Need to Know: How to Win the "Buy Box"

April 1, 2020
Written by Jayce Broda
Amazon Strategies Sellers

For sellers who are keen on standing out from the competition, Amazon's strategies serve an indispensable tool. Take note that these tactics have nothing to do with black hat techniques. You do not have to stoop so low to boost sales and become the next Amazon success story. 

There are specifically methodical ways that increase your chances without risking your reputation. Amazon brand protection program is a must service for sellers to secure from threats. Among them is boosting your chances of winning the much-coveted "Buy Box."

How to Be Successful with Amazon FBA: Eyes on the Buy Box

Upon viewing a page on Amazon Strategies Sellers, you cannot miss the Buy Box. That rectangular widget with the blazing orange color on the right side of the page automatically catches the eye. Buyers who click on it get to purchase the products they want faster. It likewise provides them the privilege to customize their buying experience by simply choosing any of the options listed below the button. 

Without a doubt, most of the sellers who have joined the ranks of Amazon FBA success stories 2019 must have won the Buy Box. This 2020, increase your chances to be among the batch of winners by taking note of these helpful tips: 

  • Sell "new products" only.

Buyers may have the option to go for pre-loved items, and FBA sellers who offer such types of things may be eligible for the Buy Box. However, sellers who offer brand new items have much better chances of winning. 

  • Keep your prices reasonable. 

Low prices have never failed to attract buyers. Therefore, it comes as no surprise why it is one of the most salient factors. 

  • Make sure you have enough stocks. 

Buy-Box buyers expect to get their orders without hassles. Now, if you are running low in stocks, and you got orders, you may encounter delays. And such inventory issues defeat the purpose of buying through the Buy Box. 

  • Take good care of your customers to encourage and maintain favorable feedback. 

Negative feedback equates to negative publicity. In turn, it will drag down your performance as a seller, as well as your chances of winning. 

Before you can be eligible for the Buy Box, you must have an FBA account first. Not yet signed up with FBA? Find out what is in store for you by consulting a reputable and highly experienced account manager. 

Inquire with Jayce by emailing him at [email protected] today. 

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