Choose Between Amazon FBA Wholesale vs. Private Label in 2024

Last updated on November 1st, 2023

Written by Mohamed Aden

Incoming entrepreneurs and Amazon sellers like you keen on engaging with the platform often face a crucial dilemma: Amazon FBA wholesale vs. private label. Both business models have their benefits and drawbacks, and knowing which one to invest time and resources into is essential for your growth and success.

If you plan to get into the Fulfillment By Amazon (FBA)  business this year or want a business model change, let us help you. We'll give you a rundown of the two most profitable business models you can adapt to get the most out of your venture.

What Is the Difference Between Amazon FBA Private Label and Wholesale?

Control. With wholesale, Amazon sellers can capitalize on established brands and scale as demand rises. The quantity sold makes up for low margins—except the brand isn’t theirs. Private label sellers have this privilege. Plus, they can produce low quantities with higher margins, giving them more control.

The FBA Wholesale Model

The FBA wholesale model lets wholesale sellers access Amazon's vast marketplace and streamlined fulfillment services. By partnering with FBA, they can have their products stored, packed, and shipped by Amazon, ensuring a smooth and efficient process for both them and customers.

If you sell wholesale, you’ll source products in bulk from multiple producers or distributors and then put those products on the Amazon platform. By purchasing large quantities, you can negotiate better prices, making you more competitive. This model provides a scalable opportunity if you’re  interested in growing your wholesale business on Amazon.

How to Establish a Wholesale Amazon FBA Business

It can be intimidating for most sellers to establish a wholesale business, but when it comes to starting one in the Amazon marketplace, it's easier. Here are the steps you need to take.

the steps on Establishing Amazon FBA Wholesale

1. Legalize the Business.

Before starting a wholesale FBA business, it is vital to ensure the business is legally set up. This includes registering the company, obtaining appropriate permits, and tax identification numbers. Establishing a legal entity helps to protect personal assets and provides credibility to potential suppliers.

A Limited Liability Company (LLC) is the ideal structure for wholesale businesses. For most states, this is an acceptable model, and it's a structure that limits financial exposure to what was invested in the entity, thereby keeping your assets safe.

2. Do Product Research.

To find a profitable product worthy of a wholesale model, you must research product demand, competition, and pricing within the marketplace. Use tools to gather data for informed decision-making.

Decide on what to offer the market from the range of products you selected. Consider selecting products with consistent demand and reasonable competition to have a healthy revenue flow. A steady income is crucial in the early stages of the wholesale model.

3. Source Suppliers for Your Chosen Product.

After researching and finalizing the products you want to sell, you can start sourcing for suppliers and manufacturers. Expect these suppliers to have their brand. That will make them relatively easy to find because they may sell directly to showcase their branding.

Contact manufacturers and distributors to build relationships and negotiate business terms, including order quantities and payment schedules. Use platforms like Alibaba, ThomasNet, and Global Sources to find suppliers for your chosen product. Always request samples to ensure quality and consistency before committing to large orders.

4. Create a Listing.

If you’re entering the Amazon marketplace for the first time, create an Amazon Seller Central account so that you can make a listing. After getting an active account, you can sign up for FBA to make your wholesale business model efficient.

To create a listing that sells, you must do detailed listing optimization. Ensure you have keywords fit for your Amazon wholesale product through keyword research and  effective SEO. Afterward, you can include high-quality images and a detailed and informative product description that answers all the potential buyer's questions about the product.

Employ Amazon's Brand Registry to protect the brand's intellectual property and to improve the brand's listings.

5. Set a Price Per Unit on Your Product.

Setting the right price is crucial for gaining traction in the FBA marketplace. Since you're outsourcing the product to the manufacturer in bulk, your cost per unit will be the price you will pay divided by the number of products you have in a particular bulk order.

From there, you can factor in shipping fees, taxes, and Amazon storage and fulfillment fees to get the complete cost per unit. Once you have accurate information, you can decide on the profit margin you're comfortable with or use repricing tools to maintain competitive pricing.

6. Purchase Your Inventory.

After setting the product price and establishing supplier relationships, these are the next steps you need to do:

  1. Place an order to purchase your inventory.
  2. Coordinate with your supplier to ensure your products meet Amazon's fulfillment requirements for labeling and packaging.
  3. Track the inventory's arrival at the fulfillment center and record them accurately.

7. Go Live.

Once the products arrive at the fulfillment center, it's time to launch the business. Continuously monitor product listings, customer reviews, inventory levels, and sales data to manage your wholesale business well. Adjust pricing, marketing strategies, and inventory orders to stay competitive.

You can boost your early product sales with a good SEO and PPC advertising strategy. They will help you gain traction and scale your wholesale business faster.

An infographic about Amazon FBA wholesale pros and cons

Benefits of Amazon FBA Wholesale

If you're looking to get into the ecommerce game through wholesale, you must know the benefits of the business model to maximize your success on the platform. Understanding them can give you insights into what to expect when you decide to commit to this way of doing business.

Streamlined Operations

With FBA Wholesale, you can take advantage of Amazon's extensive fulfillment network and services. This allows you to focus more on sourcing and scaling your business while Amazon handles your  products' storage, packing, and shipping. Furthermore, since Amazon manages customer service and returns, you can spend more time finding new wholesalers and expanding your product offerings.

Lower Initial Investment

Entering the FBA Wholesale market only needs a relatively low investment. You do not need to create a new brand or invest in product design and manufacturing. Instead, you can source products from established wholesalers at discounted rates. You can also use existing product listings to save time.

Established Brands

One of the key advantages of FBA Wholesale is the ability to work with established brands, which have a built-in audience and demand. Selling well-known brands allows you to achieve quicker market penetration and build a steady stream of sales.

Drawbacks of FBA Wholesale

If there are benefits to selling using a wholesale business model, you must also know the drawbacks to work around them and achieve your goals.

Limited Brand Control

The limited brand control is a significant drawback of the FBA Wholesale model as you typically source products from established manufacturers who have already created their branding and packaging. This limitation makes it difficult for you to separate them from your competitors.

Increased Competition

Another downside of the FBA Wholesale model is increased seller competition. As most product offerings and brands are established, many sellers might list similar or identical products to compete for the same search results, leading to price wars and shrinking profit margins.

The Amazon FBA Private Label Model

The FBA Private Label Model is a strategic approach many Amazon sellers take to create and market their products under their unique brand name. This business model allows you to offer exclusive items in the marketplace, giving you a competitive edge and greater control over the product's profitability.Most private label sellers leverage FBA’s numerous advantages such as storage, packaging, shipping, and customer service, easing logistical challenges and enhancing the overall customer experience.

How to Establish a Private Label Business

Amazon Private Label Model offers an effective avenue for sellers to build a successful and scalable online business they can call their own. If you are passionate about developing high-quality, unique products and leveraging FBA, you can follow these steps to establish this business model.

A list of steps on how to establish Amazon FBA private label

1. Brainstorm Products You Want to Sell.

Begin by brainstorming potential products that you would like to sell. Consider market needs, customer interests, and the potential for customer loyalty. Identify various niches where you can create unique value and establish your brand presence, by looking for trending products or analyzing existing market gaps.

2. Conduct A Research.

After having several products you want to sell, conduct thorough research to evaluate their potential in the Amazon marketplace. Analyze competitors, identify best-selling products, and assess other sellers' strategies. Browse customer reviews to discover a product's strong and weak points and ascertain success before selling private-label products.

3. Create a Brand/Logo.

Establish your private label brand identity by creating a unique name and designing a logo. This will separate your products from the rest and create potential for customer loyalty. As a brand owner, you must ensure the brand name is distinctive, easily pronounceable, and connects to the shoppers. It should also be appealing, with a professional design that sticks to the memory.

4. Source Suppliers.

Identify and source reputable suppliers to manufacture your private-label products. Search for suppliers with a track record of quality, reliability, and compliance with local regulations. Compare pricing, lead times, and upfront investment requirements to select a suitable supplier. Building strong supplier relationships is crucial for the success of your Amazon private label business.

5. Create A Listing.

When your products are ready, create a comprehensive Amazon listing. Ensure the listing includes high-quality product images, accurate descriptions, and competitive pricing. Optimize the listing with relevant keywords and key selling points to have it rank. Excellent product optimization draws in customers and showcases your private-label products favorably.

6. Go Live.

With your products sourced, branded, and listed, it's time to go live with your FBA private label business. Monitor customer feedback, sales performance, and competitor activities to make necessary adjustments to your strategy. Continuously improve your brand's presence, marketing, and customer service to grow your private label business.

An infographic about Amazon FBA private label pros and cons

Benefits of Amazon FBA Private Label

Some Amazon sellers opt for a private label business model rather than wholesale as it gives them the freedom they want to cultivate their vision for a product or a business. To dig further, here are the reasons why a private label is attractive if you  want to build something.

Brand Control and Customization

One of the main advantages of choosing FBA Private Label is having  control over your brand and product. This allows you to create their own branding, packaging, and product design in a way that resonates with their target audience.

Higher Profit Margins

Opting for a private label business model lets you enjoy higher margins. Since private-label products are outsourced to manufacturers directly, sellers can negotiate better pricing and avoid middlemen. This results in lower production costs and, in turn, allows sellers to price their products with a greater profit margin.

Niche Market Opportunities

Focusing on FBA Private Label allows you to tap into niche markets. By researching and identifying gaps in the market, you can develop and gain a competitive advantage in a specific market segment. This strategy also aids in reducing competition and increasing product visibility, attracting highly targeted customers.

Drawbacks of Amazon FBA Private Label

Despite how attractive the freedom of a private label brings to sellers, it also has its limitations. In particular, if you opt for this business model, you may have some challenges in the early stages due to these drawbacks.

Research and Development Costs

Private labeling on Amazon involves creating a unique product or brand that can result in large spending. R&D costs can include product design, prototyping, manufacturing, and testing. This process is time-consuming and costly, especially for small businesses and entrepreneurs with limited resources.

Sourcing Manufacturers With Quality Outputs

In addition to the R&D costs, sourcing quality products from reliable suppliers and manufacturers is essential. Finding the right partners that will produce according to your quality standards may take time and effort. Once you find one, you'll also have to negotiate costs and establish a trusting relationship with your suppliers to ensure products are made well and on time.

Marketing Challenges

Marketing in the FBA private label market comes with several challenges. One such challenge is creating a brand identity that sticks. Successfully building a brand requires combining factors, such as an eye-catching logo, consistent designs, themes, and captivating product packaging and descriptions. 

Additionally, advertising and marketing strategies are essential for promoting a private-label product. However, effectively using  advertising tools like Sponsored Products or Sponsored Brands requires a deep understanding of your target audience, budget planning, and constant performance monitoring. A poorly executed strategy wastes money.

Wholesale vs. Private Label: What Will You Choose?

Remember that each model has advantages and drawbacks when deciding between FBA wholesale and private label. It's important to Review our guide above and think about what works for you.

We've laid out all the necessary information you must know to decide which model you think best suits you.  No matter your choice, starting with a wholesale or private label requires much marketing effort to achieve growth quickly.

Our team at Seller Interactive has a way to boost your wholesale or private label business sales. With knowledge of the Amazon ecommerce business and experience in managing accounts and marketing, we can bring our expertise to the table so you can succeed, whichever model you choose. Book a call now!

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