The Role of an Amazon Ads Campaign Manager to Your Business’ Success

June 29, 2022
Written by Ken Zhou
Role of a Campaign Manager

Staying on top and reaching the highest level of the selling stage is what an Amazon seller aims for their businesses. This motivates them to grow further to meet their Amazon customers' needs.

We all understand that Amazon is a tremendous medium with many possibilities for exposure and deals. But, with so much going on, standing out from your competition should be your priority. That's why it's important to consider creating and managing an effective Amazon ads campaign.  

Although this can be challenging, this is where an Amazon ads campaign manager comes in. This person can help you set up and optimize your campaigns to get the most out of them. If you want something for your business, continue reading to discover how this can help you achieve greater success when selling on Amazon.

What is the Amazon Ads Campaign?

One of the most well-known online advertising campaigns on the e-commerce platform is the Amazon ads campaign. It enables sellers to post ads on Amazon, effectively reaching out to potential customers who are already interested in what they are selling. This is intended to help sellers promote their products and services to potential customers looking for their items on the site.

Advertisements under this campaign may appear on the results page of a search query or other site pages, such as the product detail page. Customers who click on an ad are then directed to the seller's website or product listing, which gives them more exposure. 

This Amazon advertising scheme places the ads on the people who are already looking for it or those with related searches. With this, it allows sellers to reach many potential customers and could grow sales.

Roles of an Amazon Ads Campaign Manager

As Amazon Ads campaign managers, there are a few key roles they practice to succeed in their job. As a seller, you must know what an ads manager's responsibilities are to know their scope of work and what you should expect from them. Here are a few:

• Understand and research the target audience

To create effective ad campaigns, your Amazon Ads campaign manager must first understand your target audience and what they are looking for. This includes investigating who buys your products and what their needs are.

• Create engaging ad campaigns

Now that they know your target audience, it's time for them to get creative! Remember that your ads must be relevant, attention-grabbing, and valuable if you want people to click and visit your website.

• Track and optimize your campaigns

Even the best and well-thought out advertisements require tweaking and optimization over time. It is a part of a campaign manager's job to track the execution of your ads and make modifications as instructed. This includes constantly testing different elements of your ads and monitoring their results.

Benefits of Amazon Ads Campaign Manager

Benefits of Having an Amazon Ads Campaign Manager

Investing in an Amazon ads campaign manager is one of the best things you can do for your business to give you a competitive advantage over other Amazon sellers. Here are some reasons why:

  1. A good campaign manager will save you a significant amount of time. They will handle all the details of setting up and optimizing your campaigns, allowing you to concentrate on more important matters such as growing your business.
  2. A campaign manager will almost certainly save you money. They will understand how to bid on keywords to get your ad in front of the right people at the right time. This means you'll get more clicks and conversions without spending a fortune on advertising.
  3. A campaign manager can help you scale your business. If you're doing well with Amazon Ads, a campaign manager can help you expand your campaigns to other platforms like Google Shopping and Facebook Ads. This will enable you to gain even more possible customers and produce even more deals.
  4. A campaign manager can take care of your campaign's details, from setting up your ad budget to targeting your ads to the right audience. Having these already set up and ready to go for you makes your job a lot easier.

Tips on How to Work With Your New Amazon Ads Campaign Manager

Now that you've found someone to assign to manage your company's Amazon Ads account, you may be feeling a bit overwhelmed working with them since you are used to working alone regarding your Amazon seller account. After all, Amazon is a complex and ever-changing platform, but the key here is to be familiar with what they're doing. This is so you won't feel lost or like you don't know anything about it.

1. You must become familiar with the Amazon Ads platform 

Take some time to know the available features and options, and ask your Amazon advertising campaign manager for any clarifications if you're unsure. When creating a campaign plan, immerse yourself in the process so you can suggest an outline for your goals and objectives. Keep your budget and target audience in mind when developing your strategy to increase brand awareness.

2. Perform initial keyword research 

Keyword research is essential for any Amazon ads campaign to be successful. You can always include keywords that you believe can be used in broad and specific ad groups to reach a large customer base. However, remember to put negative keyword terms unrelated to your products or services to avoid poor results.

3. Keep a close eye on your campaigns 

Keep track of your click-through rate (CTR) and cost-per-click (CPC). Monitoring your process will allow you to grow your business even more because you can see where it falls short and adjust it accordingly. 

If you notice that your CTR or CPC is low, make the necessary changes to improve your results. Consult with your Amazon Ads campaign manager as soon as possible so that they can take appropriate action.

Different Amazon Ads Strategy

Different Amazon Ads Strategies

Amazon is a powerful platform with a lot of potential for reaching new customers. But with so many different Amazon ads to choose from, it can be challenging to know which Amazon marketing services are right for your business.

We understand how overwhelming it could be to choose the best one for your business, but we've put together this guide to the different types of Amazon ads strategy. By this end, you'll know which ad is right for your business goals.

1. Sponsored Products

Sponsored products are one of the most common types of Amazon advertisements because it enables sellers to promote their products on Amazon's search results and product detail pages. 

When a customer searches for a keyword on Amazon, the ad will appear above or below the search results as a "sponsored product." Customers can then access your product listing by clicking on your ad.

With Amazon-sponsored product ads, you can also target customers who are already looking at a product similar to yours. Your ad will appear alongside other sponsored products from competing sellers on the product detail page.

2. Sponsored Brands

Sponsored brands are another popular type of Amazon ad. This lets you boost your brand on Amazon's search results page. Customers can click on the ad, so they are to take to your brand's Amazon store after it appears as a "sponsored brand" at the top of the search results, above the organic listings.

You may include up to three of their products in your sponsored brand ad. Customers can then go to the product listing page by clicking on one of these products.

3. Product Display Ads

Product display ad is a less common but effective type of Amazon advertisement. They allow you to promote your product on Amazon's website and other websites in the Amazon Advertising network. The ad campaign will appear on these websites as a banner or image so the customers can access your product listing page by clicking on your ad.

Final Thoughts

Now that you've been in business for a while, you want to know what's new and what strategies will help you succeed in the future. Many factors must be considered when expanding a business. You can start looking into different growth strategies once you understand your situation well.

That said, advertising on Amazon can help you reach a more extensive audience and increase product sales. However, before you can begin reaping the benefits, you must first invest in the people who will manage your Amazon Ads campaign and understand their role. This strategy is planned to assist your company in learning the fundamentals of Amazon ads by working with an Amazon Ads campaign manager.

Communication is the key. Maintain daily communication with your manager and inform him or her of any updates or changes to your product listings or website. They'll need this data to make an effective update to your advertising strategy.

Prepare to respond to their campaigns with feedback. Let them know what's working and what isn't so they can make the necessary changes. Finally, exercise patience! It could take a while for your ads to start yielding results.

If you have any questions about your Amazon ads, please don't hesitate to contact our team of experts at Seller Interactive. We're confident our team can help place your business in a position you'd be happy in! So contact us at [email protected] to begin exploring these endless selling possibilities for your company.

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