Why Aren't There Many Luxury Brands on Amazon?

February 12, 2020
Written by Ken Zhou
Luxury Brands on Amazon

Buyers need to think twice before purchasing a specific luxury brand on Amazon.  As of early 2019, the E-Commerce giant has not yet succeeded in reaching an agreement with some famous luxury vendors. Among them are Gucci, Swatch, and LVMH Louis Vuitton. Amazon listing optimization is a vital approach to make these luxury brands appear in top position.

As of this writing, the issue remains in limbo. It is hard to tell as of this point whether Amazon will finally reach an agreement with these luxury brands, or if it will be delayed further. Some luxury brands have signed up with Amazon. Others, however, especially those brands in the big-league, have yet to make their presence in the platform known.

Luxury Brands on Amazon

Why are some luxury brands unavailable on Amazon? Here are some details that may help shed light on this story.

  • According to the heads of top expensive brands, the marketplace’s product control measures are insufficient. They say that their high standards and strict rules for ensuring the quality of their offerings make them exclusive. This exclusive quality allows them to sell their products at steep prices.
  • It is not that Amazon does not want to sell luxury brands. On the contrary, it wants to include these types of goods in their market to increase their margins. Additionally, it will also help earn the loyalty of their Amazon Prime customers.
  • The most pressing problem confronting Amazon and expensive brands are counterfeiters. Some brands that ran into this problem before have already pulled out of the marketplace. They did so even if the platform served as one of their primary sales channels.
  • Some of these luxury brands that have yet to consider Amazon as their primary sales platform are large and stable. Their extensive company history and experience in business ventures allow them to turn to other channels.

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