Buyers need to think twice before purchasing a specific luxury brand on Amazon. As of early 2019, the E-Commerce giant has not yet succeeded in reaching an agreement with some famous luxury vendors. Among them are Gucci, Swatch, and LVMH Louis Vuitton. Amazon listing optimization is a vital approach to make these luxury brands appear in top position.
As of this writing, the issue remains in limbo. It is hard to tell as of this point whether Amazon will finally reach an agreement with these luxury brands, or if it will be delayed further. Some luxury brands have signed up with Amazon. Others, however, especially those brands in the big-league, have yet to make their presence in the platform known.
Why are some luxury brands unavailable on Amazon? Here are some details that may help shed light on this story.
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