Why Aren't There Many Luxury Brands on Amazon?

February 12, 2020
Written by Ken Zhou
Luxury Brands on Amazon

Buyers need to think twice before purchasing a specific luxury brand on Amazon.  As of early 2019, the E-Commerce giant has not yet succeeded in reaching an agreement with some famous luxury vendors. Among them are Gucci, Swatch, and LVMH Louis Vuitton. Amazon listing optimization is a vital approach to make these luxury brands appear in top position.

As of this writing, the issue remains in limbo. It is hard to tell as of this point whether Amazon will finally reach an agreement with these luxury brands, or if it will be delayed further. Some luxury brands have signed up with Amazon. Others, however, especially those brands in the big-league, have yet to make their presence in the platform known.

Luxury Brands on Amazon

Why are some luxury brands unavailable on Amazon? Here are some details that may help shed light on this story.

  • According to the heads of top expensive brands, the marketplace’s product control measures are insufficient. They say that their high standards and strict rules for ensuring the quality of their offerings make them exclusive. This exclusive quality allows them to sell their products at steep prices.
  • It is not that Amazon does not want to sell luxury brands. On the contrary, it wants to include these types of goods in their market to increase their margins. Additionally, it will also help earn the loyalty of their Amazon Prime customers.
  • The most pressing problem confronting Amazon and expensive brands are counterfeiters. Some brands that ran into this problem before have already pulled out of the marketplace. They did so even if the platform served as one of their primary sales channels.
  • Some of these luxury brands that have yet to consider Amazon as their primary sales platform are large and stable. Their extensive company history and experience in business ventures allow them to turn to other channels.

Learn more about the advantages of signing up for an FBA account through the assistance of our account managers. Feel free to inquire about our account management services via our FREE CONSULTATION. Email Jayce at [email protected] now.

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
Book a Call
Become a better seller

Read More

Walmart Management Services: The Help You Need to Succeed smartphone with Walmart logo on the screen surrounded by shopping cart and parcels

Are you hesitating to sell your products on the Walmart Marketplace because it seems different from other platforms you have used? It’s understandable for sellers to be anxious about opening a Walmart seller account since it has different policies, search results algorithms, seller tools, and programs. But if you don’t start selling on Walmart, you […]

Amazon Seller Must-Knows: How To Contact Amazon Seller Support Amazon Seller

When you're an Amazon seller, it's inevitable that at some point, you may need to contact Amazon Seller Support for a variety of reasons. It could be a problem with an order, or you want to make a change to your seller account. Whatever the reason is, knowing how to contact Amazon Seller Support is […]

How to Get Refund on Amazon Purchases in 3 Easy Steps Amazon Refund

Amazon is one of the most popular online shopping destinations, offering a wide variety of items at competitive prices. However, because of certain factors that affect online shopping, online purchases don't always come as expected, and you may need to return an item.  Whether it was something about an item that you don’t want or […]

crossmenuchevron-down