23 Top-Selling Sports Products on Amazon in Canada 2023

amazon sports and outdoors best sellers

Last updated on July 12th, 2023

Written by Ken Zhou

Categories such as Amazon sports and fitness are becoming more popular post-lockdowns due to an increasing interest in exercising and appreciation for the outdoors. If you plan to build a brand with the outdoors-loving Canadian market, you'll need to explore Canada's trendy and top-selling sports products on Amazon first.

Now more than ever, there is a skyrocketing demand for Amazon Sports & Fitness, so let’s discover just how profitable athletic and outdoor products can be for Canadian audiences.

Why Canada Suits the Sports Industry Market

Let’s begin by stating one of the most apparent reasons Canada can be the right market for your sports and outdoor goods: Canada is among the top countries that compose Amazon’s ever-growing market.

In 2021, Amazon Canada made over 13 million CA dollars; this February alone, the marketplace gained almost 160 million visits, making it one of the most popular websites in the country. 

Canadians’ preference for such activities may stem from the nation’s climate and geographic structure. While Canada is the second-largest country in the world by land area, boasting the biggest latitude range of any country, most Canadians are situated in the country’s southern portion, given the mountainous terrain of North Canada.

Canadian topographic map highlighting the country’s top outdoor destinations for hiking, camping, fishing, and other activities

The country’s mountainous landscape doesn’t stop Canadians from appreciating nature’s beauty, as the Canadian terrain provides several beautiful sceneries for both citizens and tourists to enjoy. As a result, many citizens are into hiking, camping, and fishing.

The climate also allows for various winter sports and activities, such as ice hockey, curling, skiing, ice skating, snowmobiling, snowboarding, and tobogganing. Of course, these are just some top sports activities that most citizens participate in. Other common sports and outdoor activities in Canada include:

Daily ExerciseWalking, biking, jogging, cross-country running, hiking, rollerblading
Mind-Body ExercisePilates, yoga, tai chi
Team SportsFootball, soccer, field hockey, ultimate, baseball, lacrosse, volleyball, baseball, street hockey
Water SportsSwimming, surfing, scuba diving, snorkeling, boating, fishing, sailing, canoeing, kayaking, rafting, rowing, dragon boating, jet skiing (seadooing)
Recreational ActivitiesGoing to the beach, park, or playground; picnics; barbecue; camping; all-terrain vehicle (atv); hunting; bird watching; outdoor photography

According to Canadian market researchers and analysts, nearly 4.7 billion US dollars were spent on sports-related goods in 2020. In fact, Canada is projected to gain more than 5 billion US dollars from the sports equipment market alone by 2025.

With this knowledge, you can now develop and choose which sports and outdoor products to sell on your Amazon store. These products should match the demands of your target audience (in this case, the Canadians) participating in such sports activities.

Besides being one of Amazon’s biggest markets, selling sports goods and fitness equipment in Canada may prove profitable and fruitful in the long run, given the country’s natural inclination to sports and outdoor activities.

Top-Selling Sports Products on Amazon: Best-Selling Subcategories

Knowing Canada's huge sports industry may be your final push to establish an Amazon brand in the Canadian marketplace, so learning more about the Sports & Outdoors category is crucial.

Below are the 23 subcategories that fall under this Amazon product category and the list of sports and outdoor-related items that belong in each subgroup.


These products mostly complement the sports and daily outdoor activities in Canada, which include:

  • Smartwatch bands
  • Water bottles - insulated, with tea infusers, etc.
  • Bags - duffel, gym, camping, etc.
  • Sunglasses
  • Ski goggles
  • Ball pumps and inflation needles
  • Water bottle filters
  • Jockstraps

Action Sports

In the Canadian context, action sports products are mostly about skiing, snowboarding, and other climate-based outdoor activities, like:

  • Ski jacket, overalls, and scarf
  • Watch hat
  • Snow goggles and pants
  • Kick scooter
  • Turbans
  • Skateboard
  • Hoverboard
  • Skateboard/roller skate bearings and helmets
  • Protective gear sets
  • Hand warmers
  • Roller skates
  • Action camera accessories kit for GoPro Hero

Boating & Watersports

Since the country is gifted with several bodies of water, Canadians unsurprisingly love all sorts of water activities and sports. To help them enjoy such activities, these are the top products under the boating & watersports subcategory:

  • Water shoes
  • Swim trunk, vest, and cap
  • Bathing suit coverups
  • Swimsuits
  • Waterproof phone pouch
  • Goggles
  • Inflatable paddle board
  • Snorkel mask
  • Summer casual dress
  • Waterproof dry bag


With fuel and car prices continuously skyrocketing in recent years and the growing popularity of the sport, biking and cycling are becoming the norm. Hence, these products are among the best-selling items under the cycling subcategory:

  • T-shirts, yoga pants, biker shorts, and cycling gloves
  • Socks
  • Fitbit trackers
  • Bike locks
  • Bike pump, front light, seat cover, and mirror
  • ECG monitor
  • Knee brace
  • Bike phone frame
  • Arm and leg compression sleeves
  • WD-40 bike lubricants

Dance & Gymnastics

Dancing is a timeless artistic hobby appreciated by many individuals across the country. These dance-related products are commonly bought:

  • Silicone rings
  • Leotards, leggings, ballet skirts, and shoes
  • Liquid/ball/block chalk
  • Gymnastics and exercise mat
  • Belly dance scarf
  • Ribbon streamers
  • Stadium horns
  • Leg warmers
  • Jazz shoes
  • Mesh balls
  • Hand grips
  • Footpads
  • Turning boards

Equestrian Sports

Canada surprisingly has a prominent horse-riding culture evident from the products sold under this subcategory, which include:

  • Leather conditioners
  • Pet grooming set
  • Saddle soap
  • Adhesive bandage
  • Shoe pads 
  • Horse shampoo and conditioner
  • Horse riding elastic leggings and pants
  • Nylon halter
  • Wound cream
  • Hay bag
  • Horse joint supplement and dewormer
  • Electric shears
  • Felt pad
  • Horse riding helmet
  • Bell boots
  • Horsewhip and crop
  • Cast iron beetle
  • Slip lead
  • Leather paddock boots

Exercise & Fitness Equipment

Of course, daily exercise and fitness routines shouldn’t be left out of the conversation. The products below are some of the items Canadians buy and use all year round to ensure they perform their exercises effectively and comfortably.

  • Sweatshirts and sweatpants
  • Hoodies, shorts, and leggings
  • Dumbbell
  • Foam rollers
  • Sports bra
  • Socks and shoes
  • Fitbit
  • Rowing machine
  • Yoga ball
  • Resistance bands
  • Watch hat
  • Baseball cap
  • Waist trainer belt
  • Fanny pack
  • Jump rope

Golf (Outfits)

Dubbed the third largest golfing nation in the world, it’s no surprise that many Canadians would buy the following golf outfits:

  • Socks
  • Baseball caps
  • Shirts
  • Vest
  • Skorts
  • Umbrella

Hunting & Fishing

As mentioned, fishing and hunting are common hobbies for most Canadians. Here are some items that can help your customers suit up for a good old hunting or fishing session:

  • Dog & coyote attack deterrent
  • Fishing line, reels, and net
  • Hunting/tactical knife
  • Berets, balaclava, and fishing hat
  • Tactical belt
  • Goo & adhesive removers
  • Rubber boots
  • Rifle sling with swivel
  • Fishing and hunting chest waders
  • Dog clicker
  • Lockbox
  • Tactical vests
  • Ice cleats
  • Hunting arrows
  • Trail camera
  • Earplugs
  • Tactical gloves
  • Precision steel bbs
  • Lubricating oil
  • Hunting pellets
  • Ruler
  • Belt holster

Leisure Sports & Game Room

Who says the Sports & Outdoors category is only for athletes? This subcategory houses plenty of games and items that regular individuals can enjoy for leisure.

  • Play Nine
  • Standard playing cards
  • Trampoline
  • Tennis balls
  • Skip ball
  • Card shuffler
  • Ping pong paddles
  • Ring toss games
  • Easter basket stuffers
  • Indoor table tennis table
  • Mounted bike rack
  • Darts set
  • Flying rings
  • Spikeball game set
  • Ping pong balls
  • Sports disc
  • Chromino
  • Scooby-Doo in Betrayal at Mystery Mansion
  • Dartboard
  • Ball pit
  • Italian playing card deck
  • Do or Drink drinking card game
  • Replacement jumping mat for trampolines
  • Blank playing cards

Martial Arts & Combat Sports

  • Butterfly knife
  • Hand wraps
  • Boxing pads, gloves, and hand wraps

Memorabilia Display & Storage

Most Canadian customers would use the following items to keep their space and belongings organized:

  • Card binder, holder, and sleeves
  • Wood display
  • Page protectors
  • Storage boxes

Outdoor Gear

You can’t enjoy your outdoor activities without the proper outdoor gear and equipment. Below are some items that can enhance your prospective customer’s outdoor experience:

  • Ski jacket and goggles
  • Balaclava
  • Ant killer baits
  • Water purification tablets
  • Travel towel
  • Paracord
  • Trekking poles
  • Multitool knives
  • Ice grips
  • Mugs and water filter
  • Female urination device
  • Multi-purpose hammock
  • Sleeping bag
  • Hardshell cleaning and waterproofing
  • Insect killer spray
  • UV flashlight
  • Aluminum D-ring locks
  • First aid kit
  • Headlamp
  • Lighter fluid
  • Reusable ice packs

Paintball & Airsoft

While paintball and airsoft are undeniably enjoyable activities, most players may be injured without the proper equipment and attire. Hence, these items are commonly bought:

  • Tactical vest
  • Airsoft guns
  • Knee and elbow pads
  • Military jacket and pants
  • Hunting pellets
  • Drop leg holster
  • Shooting target
  • Tactical gloves
  • BBs
  • Airgun pellets
  • Rail sections
  • Laser sight

Racquet & Paddle Sports

  • Ping pong balls
  • Tennis balls
  • Ping pong paddles

Snow & Ice Sports

With how deeply intertwined winter sports and activities are in Canadian culture, it’s no surprise that these products are among the best-selling in the Sports & Outdoors subcategories:

  • Snowmobile dolly sets
  • Hockey balls
  • Ski goggles
  • Insulated overalls
  • Hand and toe warmers
  • Leg gaiters
  • Beanies and balaclava
  • Hockey sticks
  • Snowmobile cover
  • Ski helmet
  • Mouthguard
  • Floorball tricks
  • Snowboard and boot bags
  • Ski tip connector

Sports Apparel

Physically active people will always seek fitness clothing that is trendy and aesthetically pleasing while being comfortable. That's why fitness clothing consistently ranks high in Amazon's sports and outdoors category. 

  • Yoga and compression pants
  • Snow and compression tops
  • Fleece tops and pants
  • Bonnets
  • Baseball caps
  • Gym shorts
  • Socks

Sports Collectibles

While they don’t actively participate in the sport, several sports fans wish to show their support and love for their teams through collectibles and items, such as:

  • Hockey blaster box
  • Sticker collections
  • Country flags
  • Soft/penny sleeves
  • Victory banner
  • Magnetic cardholders
  • Sports team t-shirt
  • Pennants
  • Trading cards
  • Trophy replicas

Sports Medicine

Most athletes and gym lovers go by the saying, "No pain, no gain." However, while the statement rings true for some experienced individuals, enduring the pain while exercising will only lead to serious injuries in the long run. Hence, these items can help:

  • Adhesive bandages
  • Foam rollers
  • Toothpaste
  • Ankle, knee, elbow, wrist, and back braces
  • Bath treatment
  • Sports tape
  • Vitamin D3 supplements
  • Gauze bandage rolls
  • Posture and bunion corrector
  • First-aid tape
  • Hernia belt
  • First aid kits

Sports Technology

With unending technological advancements, many innovators have developed various sports tech and equipment to allow athletes and other regular users to measure their health stats promptly and accurately. 

  • Fitness and health trackers and smartwatches
  • Smartwatch bands
  • Electronic pulse massager unit
  • Bike phone mount
  • ECG monitor
  • Muscle stimulator
  • Action camera accessories kit for GoPro Hero
  • Bike cadence sensors
  • Pedometers
  • Charger cable
  • Heart rate monitors

Team Sports

There won’t be any successful team sports activities without good camaraderie, a sense of community, and good team sports equipment, which includes:

  • Basketball set
  • Lacrosse balls

Trophies, Medals & Awards

It’s always sports season somewhere in Canada—recognize deserving athletes in the form of trophies, medals, and awards:

  • Gold award trophies
  • Medal hangers and holders
  • Gold, silver, and bronze medals
  • Medal lanyards
  • Gold glove awards
Shot of a woman exercising with dumbbells outdoors

Boost Your Sports and Outdoor Goods Business With Seller Interactive

Amazon's sports and outdoors category is very profitable, considering it's one of the top categories with the most commercially successful sellers

Many products are in demand due to Canada's climate and natural landscapes and Canadians' inclination towards physical and outdoor activities. As an Amazon seller looking for products to sell, you can make these trending items a baseline for your product research. 

If you wish to learn more about the niche, the top sellers, and the current high demand in the sports and outdoors category on Amazon, talk to Seller Interactive’s team of Amazon professionals and make your business boom! 

Book a call with our experts today!

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