Last updated on July 12th, 2023
Categories such as Amazon sports and fitness are becoming more popular post-lockdowns due to an increasing interest in exercising and appreciation for the outdoors. If you plan to build a brand with the outdoors-loving Canadian market, you'll need to explore Canada's trendy and top-selling sports products on Amazon first.
Now more than ever, there is a skyrocketing demand for Amazon Sports & Fitness, so let’s discover just how profitable athletic and outdoor products can be for Canadian audiences.
Let’s begin by stating one of the most apparent reasons Canada can be the right market for your sports and outdoor goods: Canada is among the top countries that compose Amazon’s ever-growing market.
In 2021, Amazon Canada made over 13 million CA dollars; this February alone, the marketplace gained almost 160 million visits, making it one of the most popular websites in the country.
Canadians’ preference for such activities may stem from the nation’s climate and geographic structure. While Canada is the second-largest country in the world by land area, boasting the biggest latitude range of any country, most Canadians are situated in the country’s southern portion, given the mountainous terrain of North Canada.
The country’s mountainous landscape doesn’t stop Canadians from appreciating nature’s beauty, as the Canadian terrain provides several beautiful sceneries for both citizens and tourists to enjoy. As a result, many citizens are into hiking, camping, and fishing.
The climate also allows for various winter sports and activities, such as ice hockey, curling, skiing, ice skating, snowmobiling, snowboarding, and tobogganing. Of course, these are just some top sports activities that most citizens participate in. Other common sports and outdoor activities in Canada include:
| Daily Exercise | Walking, biking, jogging, cross-country running, hiking, rollerblading |
| Mind-Body Exercise | Pilates, yoga, tai chi |
| Team Sports | Football, soccer, field hockey, ultimate, baseball, lacrosse, volleyball, baseball, street hockey |
| Water Sports | Swimming, surfing, scuba diving, snorkeling, boating, fishing, sailing, canoeing, kayaking, rafting, rowing, dragon boating, jet skiing (seadooing) |
| Recreational Activities | Going to the beach, park, or playground; picnics; barbecue; camping; all-terrain vehicle (atv); hunting; bird watching; outdoor photography |
According to Canadian market researchers and analysts, nearly 4.7 billion US dollars were spent on sports-related goods in 2020. In fact, Canada is projected to gain more than 5 billion US dollars from the sports equipment market alone by 2025.
With this knowledge, you can now develop and choose which sports and outdoor products to sell on your Amazon store. These products should match the demands of your target audience (in this case, the Canadians) participating in such sports activities.
Besides being one of Amazon’s biggest markets, selling sports goods and fitness equipment in Canada may prove profitable and fruitful in the long run, given the country’s natural inclination to sports and outdoor activities.
Knowing Canada's huge sports industry may be your final push to establish an Amazon brand in the Canadian marketplace, so learning more about the Sports & Outdoors category is crucial.
Below are the 23 subcategories that fall under this Amazon product category and the list of sports and outdoor-related items that belong in each subgroup.
These products mostly complement the sports and daily outdoor activities in Canada, which include:
In the Canadian context, action sports products are mostly about skiing, snowboarding, and other climate-based outdoor activities, like:
Since the country is gifted with several bodies of water, Canadians unsurprisingly love all sorts of water activities and sports. To help them enjoy such activities, these are the top products under the boating & watersports subcategory:
With fuel and car prices continuously skyrocketing in recent years and the growing popularity of the sport, biking and cycling are becoming the norm. Hence, these products are among the best-selling items under the cycling subcategory:
Dancing is a timeless artistic hobby appreciated by many individuals across the country. These dance-related products are commonly bought:
Canada surprisingly has a prominent horse-riding culture evident from the products sold under this subcategory, which include:
Of course, daily exercise and fitness routines shouldn’t be left out of the conversation. The products below are some of the items Canadians buy and use all year round to ensure they perform their exercises effectively and comfortably.
Dubbed the third largest golfing nation in the world, it’s no surprise that many Canadians would buy the following golf outfits:
As mentioned, fishing and hunting are common hobbies for most Canadians. Here are some items that can help your customers suit up for a good old hunting or fishing session:
Who says the Sports & Outdoors category is only for athletes? This subcategory houses plenty of games and items that regular individuals can enjoy for leisure.
Most Canadian customers would use the following items to keep their space and belongings organized:
You can’t enjoy your outdoor activities without the proper outdoor gear and equipment. Below are some items that can enhance your prospective customer’s outdoor experience:
While paintball and airsoft are undeniably enjoyable activities, most players may be injured without the proper equipment and attire. Hence, these items are commonly bought:
With how deeply intertwined winter sports and activities are in Canadian culture, it’s no surprise that these products are among the best-selling in the Sports & Outdoors subcategories:
Physically active people will always seek fitness clothing that is trendy and aesthetically pleasing while being comfortable. That's why fitness clothing consistently ranks high in Amazon's sports and outdoors category.
While they don’t actively participate in the sport, several sports fans wish to show their support and love for their teams through collectibles and items, such as:
Most athletes and gym lovers go by the saying, "No pain, no gain." However, while the statement rings true for some experienced individuals, enduring the pain while exercising will only lead to serious injuries in the long run. Hence, these items can help:
With unending technological advancements, many innovators have developed various sports tech and equipment to allow athletes and other regular users to measure their health stats promptly and accurately.
There won’t be any successful team sports activities without good camaraderie, a sense of community, and good team sports equipment, which includes:
It’s always sports season somewhere in Canada—recognize deserving athletes in the form of trophies, medals, and awards:
Amazon's sports and outdoors category is very profitable, considering it's one of the top categories with the most commercially successful sellers.
Many products are in demand due to Canada's climate and natural landscapes and Canadians' inclination towards physical and outdoor activities. As an Amazon seller looking for products to sell, you can make these trending items a baseline for your product research.
If you wish to learn more about the niche, the top sellers, and the current high demand in the sports and outdoors category on Amazon, talk to Seller Interactive’s team of Amazon professionals and make your business boom!
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