Managing Account Health with the Right Focus
Seller Interactive implemented various methods to reinstate the 16 delisted ASINs, which would contribute to the account's overall health. Before SI, the Account Health Rating was 'At-Risk.' The improvement of the account health was made possible through Vortex Enterprise and Seller Interactive's partnership by several approaches.
- Collect and Package Accurate Documentation:
The SI team worked, alongside Vortex Enterprise, to obtain accurate documents, i.e., brand registry/trademark, UPCs, and images of the products. This way, the information on Amazon and the contents of the appeals would not conflict. SI communicated consistently with Jun and his in-house team.
- Model and Create Frameworks for Professional Appeals:
After SI collected and finalized the appropriate documentation, SI created the Appeals and packaged them with the appointed documents to send to Amazon Seller Support. Overall, 16 appeals were completed and successfully sent to Amazon.
- Relist Each ASIN Following Amazon Guidelines:
While feedback from Amazon was pending, SI planned for ASIN relisting and educated Vortex Enterprise on the most reliable account health practices to avoid future issues. SI conducted a full audit to ensure there weren’t any violations in the content that would go against Amazon’s product guidelines.
Seller Interactives contributions alongside Vortex Enterprise resulted in remarkable improvement in Account Health Rating. Not only was account
health in excellent condition, but the reinstatement also resulted in an overall sales increase.
Based on the data, it is evident that having a healthy Amazon account and reinstated ASINs will significantly increase the presence and revenue
generated on Amazon. Amazon is more likely to recognize that the listings are suitable and relevant to your customer’s needs, resulting in more traffic and higher sales potential.