SoLo Nutrition

When Mohamed Aden, account manager at Seller Interactive, met with Iona Wilde, Marketing Director at SoLo Nutrition, they discussed the best ways to grow the topline sales of the brand month over month. With this, SI officially handled the advertising campaign management of SoLo Nutrition, starting in January 2020. It involved other related services such as:

This is the first time that SoLo Nutrition has ever collaborated with an independent marketing firm. The brand, which has 15 ASINs on Amazon, has been selling in the Canadian marketplace for six years now. Ever since, it has been managing all marketing processes internally. For over 10 months since June 2019, it has not worked with any Amazon experts until the SI team took over.

The SI team focused on its overall tactic, which is to clean up the Amazon catalog of SoLo Nutrition and take advantage of available opportunities for promotion and elevating rankings. After getting all the required information and data about Solo Nutrition Bars, the SI team went to work right away.

First up, we gave their storefront on Amazon a much-needed makeover.

We began by revamping their copy and optimizing it using the best keywords.

Then, we went on to further elaborate on the benefits of their products by providing a compelling A+ content. It featured lifestyle images that showed models enjoying the health bars in various situations and settings. Unlike their previous image that showed only the product, our copywriting and graphic design team collaborated to create the most ideal product listing that focused on the brand’s target market and benefits.

To advertise SoLo Nutrition, we combined the following strategic customized measures with Amazon’s advertising solutions:

Once completed, the product listing content was forwarded to our account managers and heads who reviewed it several times.

This step is necessary for ensuring that every detail of the copy and images comply with Amazon’s policies and of course, the high SI standards of quality.