The SI team focused on its overall tactic, which is to clean up the Amazon catalog of SoLo Nutrition and take advantage of available opportunities for promotion and elevating rankings. After getting all the required information and data about Solo Nutrition Bars, the SI team went to work right away.
First up, we gave their storefront on Amazon a much-needed makeover.
We began by revamping their copy and optimizing it using the best keywords.
Then, we went on to further elaborate on the benefits of their products by providing a compelling A+ content. It featured lifestyle images that showed models enjoying the health bars in various situations and settings. Unlike their previous image that showed only the product, our copywriting and graphic design team collaborated to create the most ideal product listing that focused on the brand’s target market and benefits.
To advertise SoLo Nutrition, we combined the following strategic customized measures with Amazon’s advertising solutions:
- Executed thorough market analysis to identify immediate areas for growth
- Performed in-depth keyword research to find the best long tail keywords relevant to the nutrition & protein bar category
- Launched brand specific keyword campaigns
- Developed promotional strategy to increase sales and conversion rates
- Built effective, low cost advertising campaigns to increase product sales history
Once completed, the product listing content was forwarded to our account managers and heads who reviewed it several times.
This step is necessary for ensuring that every detail of the copy and images comply with Amazon’s policies and of course, the high SI standards of quality.
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