Your 4-Step Guide to a Successful Amazon Product Launch

September 24, 2020
Written by Jayce Broda

The long-term performance of your product may be hugely determined by how successful your Amazon product launch is. Amazon hosted more than 12 million products way back in 2015 alone, excluding product variants (source), and has increased dramatically through the years.

The growing number of competition only highlights the need for an effective Amazon product launch strategy. Climbing your way up the search results ranking dominated by established products can be daunting, but there is a way to do this.

With this said, strategically timing and preparing for launching can go a long way. Before charging into the battlefield, which is the Amazon marketplace, the following are some of the things that you need to do to ensure that your new product thrives on the online market:

1. Do your research

An effective Amazon product launch strategy is a targeted one. Remember that no one product is meant for everyone. Even if everyone uses a bar of soap, there is still a specific kind of soap for every type of buyer.

It pays to know your product, your target buyers, and your competitors. When doing your research, you must take note of the following:

Product Edge

More than a million sellers registered on Amazon this year alone. Assumingly, each seller can hold an Amazon product launch twenty times in a month. With this volume, you can expect that someone in the marketplace is already selling your product, or is at least selling something close to what you’re offering.

It is crucial to determine your product’s competitive advantage early in  the brainstorming phase. This advantage can be your main selling point and what would differentiate you from other items.

Target Market

Research shows that Amazon Prime members are loyal and active buyers. Needless to say, if you have the Prime Badge, you’re already where the buyers are, you just now have to let them find you.

To address this, it’s  highly recommended to do some keyword research prior to your Amazon product launch. Know what your target buyers want and what they type in the search box to find what they’re looking for. You can use these keywords to optimize your listings so your buyers can easily find you.

Competitors

An essential part of your research is taking note of the best practices of your competitors. Try observing the products that appear on top of the search results and take note of how they take product photos, how they write their listings, and how well their product performs (through the reviews). You can adapt your launch based on what they do right and try to avoid the things that they did wrong.

2. Secure a Prime Badge

Evidence shows that products with the Prime Badge rank higher in search results and have higher chances of getting into the Buy Box. Part of a good Amazon product launch strategy is securing a Prime Badge for your business to give you a good head start.

Amazon Prime is a membership service that provides free and fast shipping, streaming services, and exclusive deals, among others. Amazon Prime members spend more in terms of amount and frequency. When shopping, Amazon Prime members tend to buy items with the Prime Badge to maximize the benefits of the membership they paid for.

3. Work on your listing

It’s difficult enough to get buyers to click on a new product, so it’s essential to make sure they hit the buy button when they land on your product page. This is where a well-written listing comes in. Your listing gives your product almost as much credibility as your Prime Badge.

A 2018 study conducted by Skubana, an e-commerce solutions provider, revealed what top-ranking Amazon products have in common in terms of listing. The summary of the findings is as follows:

  • 60-80 characters for the title
  • Five bullet points
  • 5-8 images
  • More of less 400 characters for the description

4. Find the best Amazon product launch service

The fastest way to generate sales is to climb up the ranking. However, one of the driving forces of high ranking is the number of sales. This loop is one of the biggest obstacles new products face. Fortunately, it only takes typing a few words on the search bar to find the best Amazon product launch service to help you get out of the loop.

The best Amazon product launch service can take care of the research, launch, and optimization of your products on your behalf. Their experience and expertise can save you the time and trouble of having to do and figure things out on your own. 

On to your Amazon Product Launch

With the above-said processes involved in conducting a successful Amazon product launch, it is safe to assume that each service would require a certain fee; ergo, you cannot expect to earn a substantial amount at first.

However, just like any business, spending money on launch and promotion should be treated as an investment. If done right, your Amazon product launch can lead you to not just getting your capital back, but reaping your sales.

Ready for your Amazon product launch? Let our experts assist you! Contact Jayce at [email protected] today.

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