Owning an e-commerce business is already such a huge step, especially if it's your first time setting up a business online. However, it can also get too overwhelming. At this point, working with an Amazon marketing agency comes in handy and is helpful both for new and old e-commerce sellers.
But when will you know that you should come and seek help? Here are some telling signs that you need to work with an Amazon agency to help you with handling your business.
For both new and old sellers, Amazon is indeed a fairly complicated playing field. It also doesn't help that the policies and algorithms change now and then. So, aside from knowing how Amazon works, you also have to be updated with any updates with the algorithm.
When you're working with an agency, they will help update you with what's going on in the platform, as well as the best Amazon SEO strategy and practices that you can employ to boost your listings. As a seller, you must understand how you should list your products and optimize them to better convert sales.
Amazon also has stringent rules and codes of conduct they require sellers to follow. Since you're selling on the platform, you have to abide by these rules. However, like algorithms, these change from time to time, and you might not be aware of such. Failure to be updated with these may result in you unwittingly committing violations in your listings and operations.
Some business owners selling on Amazon want to grow their businesses organically. Organic growth means relying solely on sales from customers' searches and not on paid ads.
It is an acceptable strategy, and there's nothing wrong if you choose to apply this. However, you can only expect to get that much traction if you have a very in-demand or well-known brand. However, it's also good to note that even known brands and companies selling on Amazon utilize sponsored ads. So it's definitely better if you are working with a professional to help expedite your business' growth.
You will definitely need the help of an Amazon advertising agency, especially if you don't do advertisements for your listings. It's pretty easy to boost your listing through paid ads, but its success will depend greatly on whether the ads convert to sales. If you have been boosting your ads for quite some time now and don't see any results, then it's a sign that you are doing something wrong.
Investing in paid ads without prior knowledge of them is usually a new seller's mistake. They just boost whatever their best-selling or lowest-performing products are. But if you truly want your listings to convert into sales, you should create and manage campaigns effectively.
All of these are fairly technical. You’ll want your campaigns to be based on the data you have, and you'll need to invest so much time and effort learning all of these. But the good thing is that many experts who are skilled and experienced in this field can help optimize your campaigns.
Amazon is such a huge playing field for consumers and sellers alike. While it's true that you can find a lot of business opportunities on the platform, you have to remember that it's not just you who wants to take advantage of all of these opportunities. Your competitors, whether direct or not, are also on the platform vying for consumers' attention.
If you truly want to succeed in selling on Amazon, your brand will have to stand out. One way to do this is by highlighting your branding. For this, you will really have to shell out money on product shoots and setting up various content features such as A+ Content (formerly known as Enhanced Brand Content).
A+ Content is a good place for you to start. It gives you additional space to say more about your products instead of relying on your product listings to tell your products' story. However, setting up A+ content is not exactly easy. Amazon will have to approve your assets first, and then you’ll have to work on the page itself, which will require more graphic assets and writing if you truly want your brand to stand out.
You have the option to either do all of these yourself or work with an Amazon consulting agency to help you out. However, the main advantage of working with an agency is that you're assured that they know what they're doing. You can expect that the efforts and resources you've put into hiring them will convert to sales.
One mistake that most rookie business owners make is doing everything by themselves—that is, taking charge of product and development, marketing, and running the Amazon marketplace.
While this is something that you can do, it exhausts your time and energy. And in business, time is money. So if you really want to maximize your time, you have to hire people who can help you do your other tasks. Don't be afraid to take a few tasks off your plate. Your time is valuable, and you should use this to focus more on the other aspects of your business.
Daily operations of your business might wear you out. But the good thing is that you can work with an Amazon consulting agency to help you.
You no longer have to oversee minute tasks such as answering customer inquiries or performing keyword research for your listing's optimization. You can hand off these tasks to trusted Amazon professionals not only because they are the experts in these areas but also because doing so will give you more time to focus on other business areas where your presence is truly needed.
Since you're doing your business on Amazon, it's important to recognize that most of your operations will depend on how the platform works. There will be times when you’ll come across problems such as shipping delays or customer complaints about things that are mostly just out of your control. It is one of the drawbacks of finally growing your business—you now also have a huge number of clients you should work with.
During these times, you may find yourself contacting Amazon support for additional help or guidance. However, sometimes, you may experience getting no response from them. Again, you have to understand that Amazon caters to millions of sellers on the platform. Can you imagine how many seller support messages they receive every day? Thus, you cannot really rely on their prompt feedback.
It's understandable that you'd want your problems or inquiries fixed immediately. If you're tired of getting no or slow responses from Amazon support, this is a telling sign that you should now start working with an Amazon solutions agency.
Amazon agencies have account managers who are experienced in contacting Amazon support. They also know how to compose the right messages so that Amazon support can immediately respond to them, thus expediting the support process.
You can use a lot of tools and applications to run your campaigns on Amazon. However, you should still keep in mind that these are just tools. Nothing else can match the capability of a human when it comes to implementing a successful Amazon marketing strategy. While some tools and applications are certainly helpful in creating such campaigns and strategies, you might run into some issues, such as targeting your audience.
You might find that some of your campaigns are not making sense, and that's all because you rely on tools to run it for you. You can best use these applications to give you the data you need to optimize campaigns and make smart business decisions. So if you are solely relying on these to give you marketing and sales campaigns that convert into sales, you cannot really be sure of that happening.
Without a doubt, Amazon is a complicated place for you to sell. However, business on the platform, along with other opportunities, is booming, and this is something that you just can't pass up easily. The good news is that you don't have to do everything on your own and figure out everything there is to know about it. Instead, you can work with a trusted and established Amazon agency.
At Seller Interactive, we can assure you that we can do these things for you. So if you really want to do things efficiently and without any errors, you should work with us because we know the ins and outs of the Amazon marketplace. Focus on doing what matters and hand off the Amazon-related operations to us!
Want to know more about how we can help you with your business? Contact us today at [email protected]!
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