Why Should You Hire a Walmart Marketplace Store Manager to Run Your eCommerce Business?

February 27, 2023
Written by Content Team
walmart store manager - closeup of mobile screen with walmart marketplace logo

Are you gearing up for your first eCommerce venture on Walmart Marketplace? You may have an established store elsewhere and want to expand your reach on this platform. In either case, hiring a Walmart Marketplace Store Manager is a great idea.

It takes work to manage an online store with other business tasks on your plate. Managing your account, developing strategies, and making sure your business grows and makes money takes time and skill. If you fail to comply with these, Walmart can suspend your account.

Begin your eCommerce venture with fewer errors and more success factors! Here's how a Walmart account manager can help you:  

walmart manager - male and female workers looking at a laptop screen

5 Things a Walmart Marketplace Manager Can Do for You

1. They Set Up Your Walmart Marketplace Account

You will have the full support of a Walmart Marketplace manager from day one since setting up a Walmart account and store is relatively easy. Still, it can be time-consuming and technically complex for first-time users. If you don't have enough time or skill for the job, an eCommerce Walmart store lead can do this task on your behalf.

This does not imply that you should hand everything over to them. They'll still need information and requirements from you, like:

  • Business Tax ID(s) (except SSN) / Business License Number
  • Supporting files for company name and address verification
  • eCommerce or marketplace success history
  • Goods with a GTIN/UPC GS1 Company Prefix Number 
  • A catalogue complying with Walmart's Prohibited Products Policy
  • Acquiring Walmart Fulfillment Services (WFS) or any other B2C U.S. warehouse (that has a returns capability)

2. They Create and Optimize Your Walmart Listings

After creating your account, the next step is to make your product listings. Because they are sales touchpoints, they must be well-optimized, and the person who can do so is a Walmart Manager. 

Creating high-quality product listings involves multiple procedures, including:

  • Optimizing product names and descriptions.
  • Using high-quality images.
  • Highlighting product features.
  • Competitive pricing.

It takes a lot of time and effort to accomplish these tasks. Working with a store manager makes listing management more accessible and efficient.

3. They Manage Your Walmart Inventory

In eCommerce, on-time delivery and great product quality are critical. These elements alone will determine your success in the Walmart Marketplace. If you want to succeed, you have to learn proper inventory management. 

Store enough goods to avoid out-of-stock while maintaining their quality. This process involves storage solutions, demand forecasting, multi-channel Walmart management tools, and more. Work with a Walmart Marketplace manager to become acquainted with these tactics and to maximize their effectiveness.

4. They Look For Marketing Opportunities

Understanding how to manage Walmart Marketplace isn't enough to reach the top. You also have to look for marketing opportunities and get more than you pay. As a newcomer to the marketplace, it's natural to find it difficult to navigate these opportunities. Working with a Walmart account manager significantly helps you find them.

Running Walmart Marketplace ads, applying Walmart SEO, pricing competitively, and winning the Buy Box are some examples. If done correctly, these strategies will take you to success levels you never imagined. 

5. They Comply With Walmart's Selling Policies

You must follow the rules to sell on Walmart Marketplace successfully. Like any other eCommerce platforms, Walmart has its own selling policies, such as the Prohibited Products Policy. Ensure that your product isn't illegal (e.g., hazardous, alcohol, offensive products, etc.) But that's not all there is to know. 

There are many other policies to review, such as the Code of Conduct, Price Match Policy, and more. It's overwhelming and time-consuming for new sellers, but you can avoid the hassle by working with a Walmart Marketplace manager. They are experts in the market and can easily guide you through these regulations.

Tips for Hiring an Account Manager for Your Walmart Brand

Having an account manager for your Walmart Marketplace store is one thing. Having a good account manager is another. Aside from personal information, take note of the following when hiring a Walmart Marketplace manager to get the best service.

  • Know what kind of help you need. Each account manager offers different services, so you must choose one that aligns with your requirements.
  • Evaluate their level of expertise. They might know a lot about Walmart Marketplace marketing, but how skilled are they? Ask for specific solutions to examine how reliable their expertise is in the eCommerce market. 
  • Look for social proof and previous works. It's important to walk the talk in business. A fluent manager isn't enough; their actions should also reflect their expertise. 
  • Check their communication skills. Do they communicate in a way you easily understand? Are they professional and transparent? What are their preferred communication channels?
  • How do they handle the pressure? If troubleshooting is required to fix an issue with your account, how does this person react and respond? It's necessary to have an assistant manager who remains calm under pressure.

Remember, this differs from hiring a Walmart employee, an assistant store manager for your store in New York, hourly workers, or any other position. We're discussing filling a Walmart store manager position for your online store.

Work With Expert Walmart Store Managers and Achieve eCommerce Success

The growth of Walmart Inc. in the eCommerce department has prompted many sellers to make the most of this marketplace and expand their online presence. It's also an ideal place for those just starting out in eCommerce. But for many, venturing into a new market can be difficult. 

Setting up your Walmart store, creating and optimizing product listings, managing inventory, finding marketing opportunities, and complying with the policies can be challenging. But you don't have to go through these alone. Our team at Seller Interactive is equipped with the knowledge and experience to help your brand grow in the Walmart Marketplace. Book a call with us to learn more about our comprehensive account management services!

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