Things You Should Know When Partnering with an Amazon Ad Agency

Last updated on March 21st, 2023

Written by Ken Zhou

If you want people to recognize your product and eventually buy them, a good marketing strategy is all you need to reach your target customers. Many strategies that will lead you to success are available, and one type of marketing that is relevant and proven effective today is digital marketing.

Digital marketing is a form of marketing where you can advertise digitally using various channels like social media platforms, mobile applications, search engines, emails, and websites. With the help of digital tools and other computer applications, your product—and your brand in general—can reach the farthest corners of the world without lots of ad spend. With this, you can scale your Amazon business.

By utilizing various channels, you can try different marketing approaches such as content marketing, SEO, pay-per-click (PPC), social media marketing, email marketing, and affiliate marketing. For these, you will be needing the help of an Amazon ad agency, which we will discuss further in this article.

Importance of Digital Marketing in E-Commerce

Digital marketing is vital, especially when you are offering products on Amazon. We all know that Amazon has gotten stronger since the COVID-19 pandemic. People resorted to buying things online to avoid direct contact with one another.

Data projects over 2.14 billion individuals will buy goods and services online this year. Thus, it’s no wonder every entrepreneur wants to have a chunk of this market. But competition is fierce online, particularly on Amazon. In the United States alone, spending on digital marketing may reach $120 billion, according to WebFX.

If you want to get ahead of your competitors, you must have a good strategy and a great team to generate the results you want.

Types of Amazon Marketing Services Agency

As of 2022, Amazon has a total of 213.56 million monthly visitors. As a result, Amazon advertising agencies have been popping up to take advantage of Amazon’s undeniable success. 

Some of these agencies offer specialized services. They are called niche agencies because they focus on one area only. Meanwhile, some offer an end-to-end approach.

Here is the list of the different types of Amazon digital marketing agencies and their corresponding functions.

• Amazon Review Service Agency: Positive reviews are crucial in selling a product. This agency can handle all the reviews and even encourage customers to leave positive feedback. Another good thing about this agency is that it has the initiative to mitigate negative reviews.
• Amazon Optimization Agency: One of the most effective ways to increase traffic and sales is to keep up with constant updates in algorithm and SEO practices. This agency ensures your product listings reach your targets in these areas.
• Amazon Content Agency: Having great product descriptions is necessary to promote products. This agency composes compelling content and descriptions that inform your target customers about the importance and the benefits of buying your product.
• Amazon Advertising Agency: Paid promotions can significantly increase the success rate of a seller. This type of agency guarantees the correct execution of your paid product ads. The best example of a paid ad is a PPC campaign. 
• Amazon Branding Agency: The branding of your product is essential because it gives your product a unique identity. Your Amazon marketing strategy will also be more effective when your prospects remember you. As such, this digital agency ensures that all product listings and various marketing media reflect your brand. Also, having your product branded or trademarked is your defense against hijackers.
• Amazon Listing Agency: This service takes the product and uploads listings optimized for success. If you want to spend your time on other matters, you probably need the service of this agency.
• Amazon Creative Agency: Visual content that is pleasing to the eyes generates lots of profit. This agency is responsible for the creative side of product promotion like photo layout, video editing, and other necessary designs.
• Full-Service Digital Agency: Most entrepreneurs want to partner with this all-around agency. It can do all things related to advertising campaigns and brand protection. It helps from end to end and can be cheaper compared to agencies with specialized services.

Digging Deeper into a Full-Service Digital Agency

Everyone wants to save time. And if you are an Amazon seller, time means money. 

Instead of communicating with various agencies, partnering with a one-stop service provider is a more practical move. Thus, a full-service agency is the best solution because managing an entire marketing campaign—including social media, digital advertising, website, SEO, and content—is their specialty.

How practical is it to partner with a full-service digital marketing agency? Most Amazon digital agencies offer packages that are way cheaper than having an in-house team or working with various specialized agencies. You’ll be very surprised by how much you will save when choosing a full-service digital marketing agency. Also, working with a full-service agency gives you the chance to collaborate with talented professionals who are experts in their fields.

Certain variables determine the cost of a full-service Amazon digital marketing agency. These include the number of services you require, the agency’s expertise level, service deliverables, due date (if you set one), the size of your Amazon business, the difficulty of the strategies they will execute, and the tools they will use. 

Naturally, the fewer services you require, the lower the amount you will pay. The estimated cost for full-service advertising services ranges from $2,500 to $12,000 a month for small to mid-sized companies.

Spending money on digital marketing guarantees that the promotion of your products will use the latest tools and approaches. Also, having an excellent full-service agency can help you assess your marketing strategies when you’re launching new products.

Qualities of a Good Amazon Ad Agency

Looking for an Amazon marketing agency is not that hard. But if you want the best for your brand, you have to consider specific parameters in selecting the best Amazon marketing agency.

• Adheres to the rules and regulations of Amazon: An Amazon agency should know the ins and outs of Amazon, even its best practices.
• Scales and polishes marketing strategies over time: Technology is constantly evolving, leading to upgrades and the creation of new business tools and marketing strategies. For your brand to stay on top, a good agency should know how to adapt to changes and use up-to-date tools and strategies.
• Informs target customers about your products and services: With the right optimization strategies applied to your product listing, a good agency will find ways to reach and get the attention of potential customers.
• Guarantees profit: Every entrepreneur is after the return on investment. A good agency promotes your Amazon store’s success by assuring you that you will break even or increase your sales.
• Houses a great team of experts: To fully provide the best services, acquiring talented professionals who are highly qualified and knowledgeable in their field of expertise is a must if an Amazon marketing agency is any good.
• Acquires impressive clientele: Having a portfolio of clients says a lot about a specific agency.
• Positive testimonials: Good reviews magnify how an agency works. It pays to read clients’ feedback for your reference.
  

If you are dissatisfied with the numbers your Amazon business generates with your current team or agency, maybe it is time for you to switch and find a better agency to give you the results you want. But before that, you better set specific, measurable, achievable, relevant, and time-bound goals. Review your goals and see what you or your current team has accomplished. Furthermore, you can still add or change some of your goals over time.

Presenting Seller Interactive

Getting ahead is the goal of every seller on the Amazon marketplace. So if you are looking for a one-stop Amazon full-service agency that will give you the best value for your money, try Seller Interactive.

Established in 2014, Seller Interactive started with a few thousand dollars, armed with a great vision to provide the best e-commerce services. Seller Interactive has had its ups and downs and emerged victorious through time. 

Experience is a great teacher, and Seller Interactive has evolved into a force to be reckoned with in e-commerce. With the help of a talented team of professionals around the globe, Seller Interactive is now hitting eight figures in combined annual revenue. 

Having been in e-commerce for more than seven years, Seller Interactive has helped its clients grow their business with Amazon ad campaigns, design, brand protection, listing optimization, customer support, and many more.

If you want absolute growth on Amazon, you have to partner with Seller Interactive. We offer a plethora of services, such as the following:

• Full Account Management
• SEO
• Sponsored Ads Management (including PPC campaign)
• Product Launch
• Listing Optimization
• Brand Protection and Assistance
• Account Suspension Appeal and Reinstatement
• Reimbursement and Refund
• FBA Wholesale Partnership Program

Aside from those, Seller Interactive guarantees the following:

• Your product or service will be on top of Amazon’s ever-evolving arena. Amazon is constantly updating its algorithm and terms of services. You can always trust Seller Interactive because this agency spends hours studying exclusive forums, elite groups, and newsletters to ensure that your brand is on top.
• You will have complete domination over your competitors. With fresh ideas and high-quality content, Seller Interactive allows you to have the edge over your competitors. Competition on Amazon is always on fire, and you will need a good strategy to raise your brand to the highest level. Let Seller Interactive provide you with optimized designs and solutions.
• Your satisfaction is a priority. Aside from providing high-quality services, Seller Interactive is always ready to listen to its clients. Your needs are the top priority. Just spill all your Amazon concerns, and Seller Interactive is ready to serve you.
• You can overcome any setbacks. You might encounter certain obstacles in Amazon, like listing suspensions, disapproved changes in your price or listing, and negative reviews. Seller Interactive has experienced professionals who know how the marketplace works and provide effective solutions to all the issues that might come your way.

Seller Interactive knows how Amazon works. So if you want results, you better start connecting with Seller Interactive so that the team can address your e-commerce needs and concerns. 

Take these three super easy steps to achieve your target results.

1. Consultation: Talk to a representative and get to know more about Seller Interactive. Once they know about your situation, needs, and wants, the team will propose what they can do to solve your issues and increase your profits.
2. Optimization: If you find Seller Interactive a great fit for your Amazon business, the team will do its best to satisfy all your needs.
3. Evolution: Seller Interactive assures that you will not just get ahead of your competitors—you’ll stay ahead of them. Change is constant, and a great team of professionals can make an extraordinary impact on your Amazon business.

Due to its effective strategies and high-quality services, Seller Interactive has amassed positive testimonials from its clients and kept them loyal to the company.

Time to Make a Choice

You have everything you need to know to decide whether you will opt for individual specialists or partner with a full-service Amazon ad agency. Now you must choose if you want to support your vision of growth and longevity in e-commerce.

Besides the increase in sales and return on investment, always consider how much you can save from the services you engage. They are the best indicator of your success on Amazon.

If you want to learn more about Amazon marketing services, read “Mastering Ad Essentials With Amazon Marketing Services” by Jayce Borda, Seller Interactive’s managing director.

Get the results you want in your Amazon business today! Call us at 1-800-820-3746 or email us at [email protected]. We are more than willing and happy to help you grow your Amazon business.