What to Do if You Get Suspended From Amazon?

February 10, 2021
Written by Ken Zhou
suspended from amazon

If you’re a business owner, then you’ve probably tried selling online when the COVID-19 pandemic started. Considering that everyone is at home due to the lockdowns, selling online has been the trend. Based on the data provided by the U.S. Department of Commerce, U.S. e-commerce sales grew more than 30% between the first and second quarter of 2020. The data shows us the success of the e-Commerce industry during the pandemic, especially those that are selling on Amazon. Despite the continuous increase in sales for sellers this 2020, it hasn’t been all great for those accounts that got suspended from Amazon.

For many Amazon sellers, an Amazon suspension is detrimental to their sales and reputation. They couldn’t sell online after their account got suspended, and customers will steer clear of stores that got suspended. It’s a stressful experience for a seller. Thankfully, we have created a guide to lift Amazon’s suspension. To know more about how to create an Amazon reinstatement letter and how to get my Amazon account reinstated, read below. 

Reasons for Getting Suspended from Amazon

Every day, hundreds of third-party sellers get suspended by Amazon. It often frustrates sellers because every minute that their account is suspended, they’re losing money. What’s worse is that they can’t speak to someone to resolve the issue. It takes weeks or months before their account gets reinstated.

So, how does their account get suspended from Amazon?

Let’s discuss first the difference between suspension, denied, and banned from Amazon. 

  • A suspension means you can’t use your account, but you still have a chance to appeal. 
  • Denied means your appeal was rejected, but you still have a chance to send a revised appeal letter. 
  • Banned means your appeal failed more than once, and you can no longer send an appeal letter. This is the worst because you’re no longer allowed to sell on Amazon.

You may think that you can just create a new account. The answer is no. You should know that it’s against Amazon’s terms and conditions for you to create another Amazon seller account. So, the reasons for suspension are the following:

  1. Violated Amazon’s policies 
  2. Sold a restricted product
  3. Low performance rate 

You can find out why your account has been suspended by checking the Performance Notifications in the Seller Center. Amazon will also inform you of your account suspension with the title “Your Amazon.com selling privileges have been removed” with a list of ASINs that Amazon believes have violated their policies. You need to create a Plan of Action based on the information contained on Amazon’s message. 

Tips to Avoid Suspension From Amazon 

  1. Review your product listing.

You need to look at your listings for any potential red flags. Ensure your labels are properly labeled. New products should be labeled as new and used products as used. If you also sell generic products, don’t label them as a private label. Also, ensure that you choose the correct category for your product, and if you’re selling a used product, you need to check if there are no missing parts.  

2. Provide a fast and good customer service experience.

Unhappy customers are equal to bad reviews and trouble. Consistently gaining negative ratings can affect your reputation, and Amazon may suspend you on these grounds. To avoid experiencing these scenarios, you can try downloading the Amazon Seller App to quickly respond to messages and check the quality of your packages before shipping to customers. 

3. Don’t sell counterfeit goods.

You know how some sellers sell counterfeit products? Well, don’t do it. It’s not worth the risk, even if it’s profitable. Amazon will suspend your account, and you may face lawsuits against the private label you copied from.  

4. Remove any problematic products.

For every warning sent by Amazon, you need to check what causes the warning. You can’t cling to a product that makes your customers angry on a regular basis. Despite the sales you received, you need to check the products and remove the listing if it causes repetitive complaints. 

5. Stay Informed: Don’t be a stranger!

Don’t live in a small Amazon bubble when you have hundreds of resources you can use to learn new things. If you want your business to grow, you need to continuously learn and innovate. Instead of accepting your current situation or knowledge, you need to take a step towards learning new ways to improve your advertisements, shipping process, and product research. 

How to Create an Amazon Reinstatement Letter

If Amazon suspends your account, you need to conduct a thorough investigation of your account to know which policies and rules you violated. In your appeal, you need to write the reason(s) for your account suspension. Plus, your Plan of Action should answer the following three questions:

  • What was the root cause of the issue?
  • What actions will you take to resolve the issue?
  • What steps will you take to prevent future issues?

To increase your chance of a successful appeal for your Plan of Action, you need to be meticulous on your findings. Write the reason why your buyers complained about your product, and tell Amazon that you are committed to providing better customer service. You should not criticize Amazon’s product quality process. 

Some tips for creating an effective plan of action:

  • Keep it simple – State the facts about your product and the reasons for the complaints. 
  • Be professional – Be as polite and professional as possible. Avoid offering commentary about Amazon’s processes, the slowness of their teams, or telling them how disappointed and heartbroken you are to have lost the account.
  • Use bullets or numbers instead of paragraphs to communicate your understanding of what went wrong along with the steps you’ve taken to correct them.

Once you are able to submit your appeal, find your suspension notice on the Performance Notification section and submit your Plan of Action. 


Getting your account suspended from Amazon is a nightmare for most sellers. You don’t want that to happen to you because it affects not only your sales but also your reputation. To avoid these from happening, you need to constantly check your listings and find solutions to customer complaints. It would definitely be a relief to have your Amazon suspended account reinstated.  If your account got suspended and you need help to fix it, here at Seller Interactive, we offer you our services to help you get your account back on track. Email [email protected] today!

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