If you’re interested in learning how to make money on Amazon, know that it’s not all about selling products you have developed from scratch. In fact, there are many ways to make money even if you’re not exactly selling—although that remains the main way of profiting on the platform!
This article will discuss some ways on how to make money by selling on Amazon. Generally, there are three ways to do this: affiliate marketing, self-publishing a book on Kindle, and selling products. Read on to know more about each general category for Amazon marketing company, along with their specifics and how they differ from one another.
If you’re not looking at how to sell on Amazon and make money, affiliate marketing is your best bet. You are actually not a business owner who’s looking to profit off from each sale, but an affiliate who profits off from commissions whenever someone buys a product you recommend. There are two ways to earn money from affiliate marketing on Amazon—these are through Amazon Associate and Amazon Influencer. Let’s take a closer look:
Amazon Associate is the original definition of affiliate marketing on the platform. Sign up through their page to apply for this program. To qualify, you should have either a website or a mobile application. Bloggers and other content creators usually enroll their pages through this affiliate program.
From here, you can personally share the products you recommend with your audience. If you own a store on Amazon, you can apply to become an Amazon Associate for your business too! Just make sure that you check off all the requirements on the list. Keep in mind that they will be the ones to approve your application, not you as the business owner.
How to do this: There are many ways to recommend products and insert an Amazon product affiliate link. An example would be making a blog post or review for it. Then, list down the pros and cons or why you prefer using this particular brand over the other.
With the rise of social media and famous content creators getting traction, now comes Amazon Influencers. This is also a program that falls under affiliate marketing. It operates the same way, although there are some changes with the Influencers program. Interested individuals must sign up for the program, and they should be approved before they are given affiliate links.
Influencers will also earn through commissions. However, the main difference is that individuals under this program get their own page on Amazon. The page may contain ALL the products you recommend to your followers.
How to do this: If you’re a content creator on Instagram or Tiktok, it’s not exactly possible to add hyperlinks to all your posts. So gathering all the links and putting them on one page will make it more accessible to your followers.
If you’re a writer and looking at how to sell stuff on Amazon and make money, the power is in your hands. Whether you write fiction or nonfiction of any genre, there’s a space for you to self-publish your works and have them on Kindle. Gone are the days wherein you had to work with a publishing company to put your book out there. However, if you want to be more profitable, nonfiction books are easier to market than fiction.
How to do this: If you want to focus on a hot topic, you should do your keyword research first. This way, you get a clue on which topics are worth writing about. Then, write your book and find someone who can make an attractive cover art for you. Finally, it’s best to hire an editor to proofread your work so you can truly attest to its quality. You may have to shell out a bit of money, but it’s definitely worth an investment.
One of, if not the most, popular way to make money on Amazon is to sell your products. This means you have to develop everything from scratch—the idea, design, and product are all yours. Of course, these may be inspired by other products you’ve seen in the market, but it only means that you have your branding on them.
Although it takes up a lot of time, energy, and money, building your product or brand is one of the most profitable ways to sell on Amazon. This process is called private labeling. As the name implies, the brand is yours. It doesn’t have to be a patented or officially registered product. Most sellers outsource the products and have their logos printed on them or the packaging. If you want to create your product, it’s very easy to do.
How to do this: Conceptualize your idea for a product or use a tool to search for top-selling products. It’s best practice to target products with more than 300 sales per month with a price point between $40 and $70.
After finding the right product, look for ways to tweak it to make it unique. This way, you’re adding more value to the product, and you can price it higher than your competitors. Afterward, find a manufacturer. Finally, send in your logo, along with other specific instructions on how you want your products to look. You can also choose to opt to use tools for ecommerce that can help you get your products listed on Amazon. The biggest advantage of using these tools is that you don’t need to submit your products manually on Amazon. They’ll do all the heavy lifting for you.
Reselling and private labeling overlap in many ways—you source the products and sell them on Amazon. But the difference between these two is how you’re going to source the products. You don’t have to take the extra step of branding your products or tweaking some designs to make them unique in reselling. Instead, you are selling the product as it is. This is the perfect way for you to sell on Amazon with little starting capital.
The tricky part here, especially if you’re new to reselling, is where you will get inventory. It might feel quite intimidating to talk to suppliers and haggle your way through to find the best price. Aside from that, you have to price your products accordingly and consistently keep an eye on your direct competitors. Since your products are not privately labeled, there’s a big chance for you to have more than five competitors in that space.
How to do this: Look for manufacturers or wholesalers that distribute the product you want to sell. You may also source your products from other online platforms such as Craigslist, eBay, and Facebook Marketplace. Consider your profit margins when choosing your supplier and check the items for any possible quality issues. Since it’s almost a given that you’ll have many competitors on Amazon, you have to see to it that YOUR products are of the best quality. Even if you’re selling almost identical products, there’s still a way to leverage your advantage, and that’s through quality checks and marketing.
If you’re into making handmade items rather than outsourcing them from manufacturers, there’s a perfect place for you on Amazon! You may use this as an advantage against all the other sellers on the site. This is because Amazon has a specific category for all handmade items, and you can find it under the “Amazon Handmade” part. With this distinction, you don’t have to worry about putting “handmade” or “100% made by hand” in your Amazon listing.
Compared to reselling or selling private labeled products, Amazon has stricter rules for their Handmade category. This is because they want to make sure that all products sold under this category are legitimately handmade—after all, you are not just selling a product; you’re also selling an experience or story behind it. These rules are set to have the playing field equal for everyone selling on Amazon Handmade, and it gives the customers the confidence that all items are truly made by hand.
How to do this: Sign up for an Amazon Seller Central account as per the usual steps. Complete the registration, then apply to be an “Artisan.” Submit all the needed requirements and wait for at least five business days. You can check the status of your application through email, and they’ll be giving you a confirmation code if you’ve been approved to sell. Make sure your products fall under the Handmade categories set by Amazon. These can be products for outdoor and home care, kitchen and dining, toys and games, pet supplies, accessories, artwork, baby supplies, shoes and handbags, and more.
It’s safe to say that there are so many ways to earn money on Amazon. It would be best to take advantage of this now that sales on the platform are growing more than ever. Maximize your success by partnering with a reputable Amazon account manager today! These are the experts who can help and guide you in building your business towards your goals.
Here at Seller Interactive, we take pride in our highly experienced account managers who can help you even if you’re starting from scratch. Email us at [email protected] to learn more about how you can kick off your Amazon journey.
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