Tips on Managing Amazon Returns During a High-Discount Event Like Prime Day

June 21, 2022
Written by Kevin Wong
prime

Are you interested in participating in this year’s Amazon Prime Day event? Well, you should be! Prime Day is Amazon’s annual shopping event where Prime members can take advantage of numerous steals and deals. And as an Amazon seller, you must also make the most out of this once-a-year event to boost your sales and reach greater heights for your business.

However, as much as you are looking forward to this day because of the possibility of getting high sales, you must also be ready to deal with product returns. Since they are inevitable in running businesses, especially in e-commerce, it would be best for you to act on this issue before and after Prime Day.

In this blog post, you will learn various tips on what sellers like you must do before and after Prime Day to manage or minimize your Amazon returns.

How Sellers Should Prepare Before Prime Day to Reduce Amazon Returns

Currently, Amazon has more than 200 million Prime members. With this huge number of potential customers, you would lose so much if your business is not fully equipped for Prime Day. Therefore, foolproof preparation is a must in this crucial event, which you can only achieve through thorough preparation and execution of plans.

If you want to increase your sales and avoid multiple product returns on Prime Day, here are some preventative measures you can do as an Amazon seller:

1. Write an accurate and detailed product description

Not many people read the product descriptions anymore because they usually base their decisions on product images found on the listing. However, this should not be the reason why you would neglect to optimize your product descriptions.

Besides its benefits in your search engine optimization (SEO) ranking, it also helps reduce your product returns. By providing accurate information about your product, your customers will better understand the product features, appearance, and benefits, which leaves them a little room to consider returning the item due to unmet expectations.

To make this possible, you need to include the following details on all your product listings:

  • sizing and color variants;
  • product measurements;
  • list of materials or ingredients used;
  • warranty information;
  • satisfaction guarantee;
  • link to the latest Amazon Return Policy;
  • package inclusions; and
  • user manual for usage and assembly.

Because your customers cannot personally see or touch your items before purchasing, images and descriptions are essential to their decision-making process. If they find out everything they need on the product listing, they do not have to contact your customer service (CS) representative or have the urge to return their orders out of nowhere.

2. Make your sizing guide easy to read and understand

If you sell products with multiple size or shape variations, providing an accurate sizing guide is necessary. This will help your customers identify the differences among all the sizes available and make it easier to choose which variation to get.

For items with different sizes, you must provide precise numerical values, such as width, height, length, and diameter. This way, they can measure their walls, tables, bags, or body parts to help them select the correct variant.

However, putting accurate information on the chart is not enough. You must also make it easy for the customers to read and understand. This way, they will see the sizing guide clearly as they browse through your product listing.

By following the tips given above, you can prevent having your items end up in an Amazon returns box, potentially affecting your profits if this situation occurs often.

3. Provide high-quality images and videos

Humans are highly visual beings, which makes them more drawn to visual elements, like photos, GIFs, and videos. This is one of the reasons why brands create visually appealing marketing campaigns that can engage potential customers to purchase their products. They also utilize various social media platforms and their available features, which direct them to shop on Amazon.

Fortunately, Amazon sellers can also incorporate various visual elements into their product listings. For example, you can use the allocated space to showcase your products’ appearance from all angles or 360-degree images.

If you think that 360-degree images are not enough to help your customers visualize your products, you can also upload a product video. Through this, you can emphasize the product’s benefits and real-life use that can entice shoppers to purchase later on.

But if you are a registered brand seller, you can maximize the additional space below a normal product description, called the A+ Content. For best results, it would be best for you to hire professional photographers, videographers, and graphic designers to craft your product listing content.

4. Generate elaborate customer reviews

Besides product photos and videos, customers also rely on customer reviews that serve as social proof of the product purchased from your store. If potential customers read that your product reviews are positive and detailed, they will be enticed to order. Therefore, the more positive reviews you generate, the higher your chances are of getting more customers.

However, it would be best to encourage your customers to leave more detailed reviews to help other shoppers decide. For example, consider putting product inserts or sending them a message asking for detailed reviews. This way, potential customers will just refer to the product reviews for more information about your product and services.

a man in front of his laptop

5. Hire Amazon experts

Because Amazon Prime Day is a highly anticipated event, expect that many customers will buy from you, especially if you will offer discounts and coupons. So, it would be best to be on top of your game by ensuring that your inventory, logistics, and coupons are well-prepared before Prime Day. 

If you find all these tasks overwhelming, consider hiring Amazon account managers to assist you in managing your business, especially during this crucial time. Moreover, their expertise and experience related to Prime Day will allow them to help you develop strategies and streamline your operations.

What Amazon Sellers Should Do After Prime Day

Days succeeding the Prime Day is also a critical time to evaluate the quality of your products, efficiency of your chosen logistics, and effectiveness of your Prime Day strategies. So, it would help your business grow and strive if you follow the tips listed below.

1. Reach out to the buyers to gather more information about their return requests

Upon receiving a return or refund request, you must respond to it immediately. This way, you can alert Amazon that you have read the request and want to settle the issue with the buyer first.

Afterward, reach out to the customer who wants a refund and gather more information about the experience. Ask them about the item’s condition when it arrived or their reason for returning it. Doing so will help you determine the lapses in item production, packaging, or delivery so that you can sort them out right away.

Lastly, do not forget to express your regret and apologize for what happened. Assure the customer that this will not happen again in the future.

2. Use Seller Central to track return rates on your items during the entire Prime Day event

As a seller, you already understand that data is crucial in running your business, specifically in developing new products and modifying your marketing strategies. So, you should utilize available seller tools that can provide you with Prime Day return rates.

Fortunately, Seller Central has a Returns Performance dashboard where you can monitor your returns performance metrics. Moreover, a Seller Central tool called Returns Analysis can help you determine the main return issues per product listing, which can be your basis before taking action. 

But if you want a deeper analysis of the metrics, it would be best to work with professionals. They can even provide suggestions and best practices relevant to your situation.

3. Inspect the returned items

Once all your returned items are already back in your warehouse, inspect them to identify their conditions. This way, you can decide what to do with the items. Here are some options you can consider to make the most out of your returned items:

  • Put the item back for sale if it is still in brand new condition. If your brand is part of the Amazon FBA Grade and Resell program, you can ask them to process your returned goods to be sold depending on the given grade.
  • Return the product to your manufacturer or supplier for repairs. Afterward, you can sell it as refurbished goods.
  • Send them to an Amazon returns store offering liquidation services. They will sell all your returned items on your behalf.
a man in front of an opened box

Key Takeaways

Both Amazon sellers and buyers look forward to Amazon Prime Day because this is a great time for sellers to boost their sales and for buyers to get amazing deals. However, sellers like you cannot get away with product returns that may occur during this high-discount event. 

Therefore, you must prepare your business before and after the event. This way, you can prevent or minimize returns on Prime Day and beyond. You can achieve this by optimizing your product listings, generating detailed reviews, gathering more information about your returns performance, inspecting returned items, and hiring Amazon experts from credible companies like Seller Interactive.

If you need assistance with Prime Day returns, refunds or reimbursements, Seller Interactive’s competent and experienced personnel will guide you throughout the process. This way, you will feel overwhelmed with all tasks related to returns.

Email [email protected] to schedule an appointment with them.

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