Last updated on March 9th, 2023
Written by Ken Zhou
Building a successful brand on the Amazon marketplace is a challenging feat. It takes more than just launching your product and offering excellent customer service – it also requires vigilance in protecting your brand against unauthorized sellers who take advantage of the hard work you've put into building it. This kind of malicious intent is called piggybacking.
Piggybacking occurs when multiple sellers attempt to profit from the original seller's efforts by selling their items using their product listings. This can undermine your brand's integrity and lead to lost sales and customer trust.
This blog post will discuss the importance of protecting your listing from piggybackers and how an Amazon brand protection expert can help you remove these threats.
If you've been selling on the Amazon marketplace, you may have come across the term "piggybacking" before online. It may not appear as a serious issue but you have to be cautious since they can steal all your hard work in improving your listing rank. Here's why it's detrimental to your business:
At a glance, piggybacking on your listing can seem harmless. But it can threaten your business if these people persist, for it confuses potential customers when deciding which product they should buy. They can steal sales that should have gone to your product.
Piggybackers can always undercut your prices as they target customers who look for the lowest price. They can also steal and win the coveted Buy Box spot from you. Losing the Buy Box means losing the potential sales from this profitable opportunity.
Piggybackers are bad news for your Amazon business. They not only steal customers from you but also jeopardize your business by damaging your reputation through association, especially if they sell inferior or counterfeit products that leave customers disappointed and frustrated.
These customers' complaints can lead to low ratings on your Amazon account and take your attention away from running your business while you work on a new customer service strategy. If you want to protect your reputation and keep your customers happy, you must address the issue of piggybackers.
Amazon offers endless opportunities for brands to scale their businesses but may encounter nuisances like counterfeiters and piggybackers that make the selling experience unpleasant. With piggybackers becoming more and more complacent on Amazon, it is important to be aware of the risks. Not only could it lead to a messy product listing and confusion for buyers, but Amazon can also take action against you.
This action can range from removing the listing from the site entirely to suspending your account if they find that you’ve been allowing piggybackers to use your listings regularly. Sellers must take all necessary steps to protect their listings. These include using strong passwords, not sharing access details with third parties, and ensuring that any third-party users have explicit consent from you before using your listings.
When you list your product on the Amazon platform, you're opening up your business to millions of potential customers. Here are five ways to prevent Amazon listing piggybacking as suggested by Amazon brand protection experts.
Creating unique product photos is an important part of preventing piggybackers from stealing your images and using them for their own listings. That way, it will be less likely that someone will use your photos for their listing. This not only protects your intellectual property but also offers potential consumers a better notion of the product's appearance.
To make sure your photos are unique and hard to replicate or copy, you can do the following:
By taking creative and unique photos, you can help protect your Amazon listing from piggybackers.
When creating a product listing on Amazon Seller Central, it's important to include as much detail as possible. Mention product specifications like dimensions, weight, and materials. The more detailed your listing is, the less likely someone will piggyback off it.
This not only makes it more difficult for someone to copy your listing verbatim, but it also provides valuable information to potential customers and helps with your SEO efforts. Be sure to include everything relevant that you can think of to create a successful listing.
There’s always a possibility of someone jeopardizing your brand reputation by association. In that case, you can leverage the Amazon brand protection program as it allows private label brand owners to protect their intellectual property from fraud in the marketplace. You’ll need a trademark to register and become a legitimate brand on Amazon.
It's worth taking the time to do this because if you find something suspicious, you can contact Amazon customer service immediately in order to protect your business. Not only will this help preserve the integrity of your listings, but it also ensures that customers get the best experience possible when searching for products and services associated with your business.
One of the best things you can do is to partner with reputable Amazon brand protection services. An experienced brand protection service provider will help you identify potential piggybackers and take action to protect your listing.
They have the expertise gained through the years of protecting brands on Amazon Seller Central against threats and risks in the giant marketplace. With them, you don't have to worry about the safety of your hard-earned Amazon reputation.
It can be very frustrating to see someone jeopardizing your brand reputation. Many Amazon brand store owners have found themselves in that situation, asking themselves, “how to protect my brand on Amazon?”
Remember, you've worked hard to build up your Amazon brand name, and the last thing you want is someone to come along and piggyback off your Amazon store's success. So don't let Amazon listing piggybacking ruin your Amazon business. Partner with a reputable brand protection services provider. Book us a call.
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