For eCommerce business owners, Amazon Seller Central is a land of endless opportunities. Thanks to its huge and established customer base and helpful resources, you are practically handed the ingredients for success.
Selling on this lucrative platform means staying in good standing with Amazon. But the competition is fierce among millions of sellers. If you’re not performing well, it might tempt you to resort to tactics that violate the marketplace’s policies.
In this post, we’ll walk you through some of the struggles you might encounter while selling on the largest online marketplace. We’ll also cover the solutions sellers work out to resolve these hurdles, good or bad.
When you encounter these issues, pick your poison. Will you do it the right but hard way, or will you take a shortcut but face Amazon suspension?
Negative feedback happens to the best of us. We pour our hearts and souls into creating and selling a product, only to meet negative reviews on Amazon.
Other sellers resort to creating fake reviews. Paying people to write positive reviews is a quick way to cover up the negative ones.
Amazon is very strict about reviews, so do it right if you don’t want to write an Amazon suspension appeal.
While it’s never easy to see your hard work get criticism, there are a few things you can do to make the best of the situation and resolve it.
Reach out to those who left negative reviews and see if there’s anything you can do to improve their experience. Whether it’s offering a refund or exchange or simply providing more information about the product, taking the time to connect with unhappy customers can turn them into loyal fans.
Use negative reviews as an opportunity to learn and improve. Take note of the most common complaints and see if there’s anything you can do to prevent them in the future.
Many think that they should contact Amazon directly and try to plead their case. However, this is almost always a mistake. Amazon representatives are notoriously unhelpful when it comes to suspensions, and contacting them will only delay the reinstatement process.
The best thing to do is to follow the appeal process laid out by Amazon and wait for a decision. In most cases, accounts are reinstated within a few weeks. Trying to take shortcuts will only prolong the process and increase your chances of getting permanently banned.
You want to get your products in front of as many shoppers as possible. The more people see your listings, the more likely you are to make a sale.
Some sellers do keyword stuffing to rank higher in the search results. It’s when sellers shove as many keywords as they can in their listings. It not only goes against Amazon’s rules but also provides a poor user experience. If Amazon catches you, you will soon need Amazon suspension help.
Getting your products to the top of Amazon’s search results won’t happen overnight, but you can do a few things to improve your chances.
A picture is worth a thousand words, so it’s crucial to have high-quality product images that show your items in the best possible light. Potential customers will make their buying decisions based on the quality of your photos; if your product photos are low-resolution or poorly lit, you will likely see a dip in sales.
An Amazon seller faces two paths to resolve this. Both can be the solution to your problem, but each has a different cost.
Some sellers opt to save money by using copyright-protected images without the authorization of the owner. You need to know that Amazon has been tracking down bad actors in the marketplace to protect buyers and the sellers who own copyright. If caught doing this, you will face suspension or, worse, a lawsuit.
Invest in high-quality product photography. Professional photos can make a big difference in how customers perceive your products. Hire a professional photographer to capture your products in the best light and make them stand out from the competition.
Amazon wants you to play fair. That means not engaging in fake reviewing, circumventing Amazon’s systems, and stealing others’ intellectual property. If you want to sell on Amazon, you need to do it right, even if it’s tough.
The choice is yours. You can either keep fumbling around in the dark, making the same mistakes over and over again until your poor performance gets you an Amazon suspension, or you can play it smart. Be proactive and get help so that you don’t have to resort to foul tactics.
If you want to solve your problems the right way, Seller Interactive is here. We’ve delivered outstanding results to Amazon sellers like you while staying compliant with Amazon’s policies and keeping our clients active on this profitable platform.
Book a call with us today, and let’s get started on keeping your Amazon account thriving and away from suspensions.
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