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Last updated on June 5th, 2023
Written by Himanshi Raj
Is your conversion rate as dry as the Sahara desert? Are you running a one-man show where you are responsible for Amazon SEO, PPC campaigns, listing optimization, marketing, etc.? Is your ACoS too high? Are your customers giving you more hate than love? It only means one thing. You, my friend, badly need an Amazon ad agency, pronto!
If you're not convinced yet, here are other signs that it is time to hire an experienced Amazon ad agency:
A quick search of "how to improve product ranking on Amazon" will give you tons of results. You may try all the tips and hacks taught by so-called "experts," but nothing beats an Amazon ad agency willing to approach a data-driven method to solve the problem.
Maybe you're using the wrong set of keywords. Are you sure you're using relevant keywords? You must know how to work with Amazon's A9 algorithm. You know very well that keyword stuffing won't take you anywhere.
An Amazon ad agency knows the importance of an optimized product listing. Listings that are optimized can influence your organic rank on Amazon and sales. An Amazon agency will spend a great deal to produce quality copies for your listings with high-converting keywords. Amazon SEO is their breakfast, lunch, and dinner.
Setting up an Amazon PPC campaign is one of the ways to improve the ranking of your products, but it is not a magic bullet where success is achieved overnight. You can't just "set it and forget it."
Honestly, when was the last time you reviewed your ad campaigns?
Competition among Amazon PPC campaign ads has gotten more fierce over the years because of the rising number of products added in the largest online marketplace on Earth. The more difficult the competition, the more expensive the average cost-per-click (CPC).
An Amazon ad agency will see to it that all your sponsored ad campaigns are taken care of. They will set a flexible strategy like adjusting bids to maintain a low Advertising Cost of Sale (ACoS). They will schedule weekly maintenance to optimize your Amazon PPC campaigns to get the most out of your ad budget.
If you have read the entire terms of service of Amazon on their website, then you have the patience and time to stay updated with the ever-changing policies. Otherwise, you should consider hiring someone to do it.
Unfortunately, you need to focus on more pressing matters, such as selling your products. Reading and understanding each newly rolled out policy or advertising product feature will take so much of your valuable time. Amazon has this habit of announcing new products and features every month. Sometimes, new updates are not even broadcast to the public.
Assigning a dedicated staff to monitor policy changes helps you not miss anything that is happening in the marketplace. It gives you peace of mind, knowing that your business remains compliant with Amazon's terms and conditions.
Sure, the internet has millions of tutorials that can answer your questions like "how do I create an Amazon PPC campaign?" or "how do I optimize PPC on Amazon?" But remember that selling on Amazon is not trial and error. It is not some kind of high school exam that you can flunk and retake anytime.
Amazon is serious when they say that they want to be the Earth's most customer-centric company. If you're implementing a DIY approach to sell your products, the online retail giant will surely penalize you because of your newbie technique.
Amazon wants the best products and service for their beloved customers, and you must have the same passion, too. Hiring an experienced Amazon ad agency will be your most invaluable investment.
They know how to develop a killer product launch that will jumpstart your Amazon business. They understand what works and what doesn’t, especially when it comes to Amazon PPC optimization and product ranking, because of the years of experience that they have.
Kudos to multi-taskers out there. However, this type of working arrangement becomes tedious over time once you're dealing with hundreds of products.
As the saying goes, "time is money." You must spend your precious time managing and improving your business' core competencies. Leave the repetitive and time-consuming tasks to an ad agency.
What are the samples of repetitive tasks? This includes Amazon PPC optimization, checking suppressed listings, monitoring the progress of your ad campaigns, answering buyer messages, sourcing new products, and many more.
Nothing is more frustrating than being ignored when you're in the brink of a life and death situation. The radio silence from Amazon customer representatives is utterly nerve-wracking.
You won't face this dilemma if you have a friendly Amazon ad agency by your side. They will see to it that your concerns are immediately addressed. Because if they don't, it will affect the professional relationship you have with them.
Having a professional seller account and several product listings aren't enough to build your brand. If you want to achieve true brand awareness, then you should create some "noise" to stand out from the thousands of sellers who offer the same products as yours.
However, branding takes a lot of time and effort. You need to be hands on to create high-quality images, engaging content, and irresistible promotions.
With an Amazon ad agency, every little detail about branding will be created for you. They will put up a Amazon Store to showcase your product portfolio with a memorable brand logo. You will say goodbye to a boring product listing as they add attractive A+ Content.
Now that you know the tell-tale signs you awfully need an Amazon ad agency, next is finding out how to choose "the one."
Looking for an agency takes more than guesswork. Even a simple search on Google will not be enough. First, you should know the characteristics of a good Amazon ad agency to be able to hire one. Don't worry, because we’ve prepared a checklist for you:
They genuinely understand Amazon SEO
If they keep insisting on creating Amazon PPC campaigns after another without optimizing your listing first, then this is a red flag. Your ads won't show up in the search results when your product detail pages are poorly made. Remember that this one of the factors A9 algorithm considers to rank your products.
They are willing to develop a customized strategy for you
Typically, agencies will post sets of plans on their website, which consists of Amazon ad services they offer. The right Amazon ad agency won't put you inside a box, instead they will create a tailor-made strategy for your business. They understand that each company has different requirements, goals, and preferences.
They only utilize white hat techniques
A good Amazon ad agency's ultimate pet peeve is using black or grey hat methods. They are aware that the A9 algorithm and the Amazon performance team are bloodthirsty, especially when it comes to sellers who violate policies and guidelines. They will never game the system. Instead, they will abide by Amazon's rules to avoid putting your account at risk.
They are willing to foster open and honest communication with you
Whether it is implementing a new strategy or adding unforeseen costs, a right Amazon ad agency will consult you first before making any changes. They are also flexible to adapt to your preferred communication method. Keep in mind that you must be comfortable working with your chosen agency.
They are not afraid to innovate
As we've mentioned above, Amazon regularly updates its current advertising products and continuously invents new ones. You want someone who isn't afraid to try new things. Moreover, they know which industry-standard tools to use. Otherwise, you won't get ahead of the competition.
Believe it or not, being an Amazon seller is a full-time job that requires dedication and commitment to achieve favorable results, dedication and commitment that you can only get from an Amazon ad agency. They have industry-standard tools, loads of experience, and proven strategies on hand.
However, make sure to practice due diligence when finding the right Amazon ad agency. Conduct a thorough background check to ensure that they are a good fit for your business. Choosing a suitable agency will help you increase brand awareness, boost sales, and build a resilient Amazon business that can withstand any obstacle.
If this article convinced you to work with an Amazon ad agency, you came to the right place! Seller Interactive has a team of expert Amazon consultants willing to help you start a thriving Amazon business. Email us at [email protected] or [email protected] today.
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