Seller Guide: How to Set up Amazon FBA Business in 4 Easy Steps

Last updated on March 19th, 2023

Written by Ken Zhou

As an Amazon seller, fulfilling orders and shipping products can be a lot of work. That's why more and more sellers are turning to Amazon FBA to help them streamline their business. But what is Amazon FBA?

Fulfilled by Amazon (FBA) is a service in which sellers ship their products to an Amazon fulfillment center, where the items are stored and shipped to customers when purchased. It allows them to sell products without having to worry about storage, shipping, or customer service, and it also gives sellers access to Amazon's massive customer base.

Are you looking to set up an Amazon FBA business but not sure where to start? Setting up your Amazon FBA business is relatively simple, and there are just a few key things you need to do to get started. Here are four easy steps on how to set up an Amazon FBA business.

What Is an Amazon FBA Business?

An Amazon FBA business is a program that allows sellers to use Amazon's fulfillment services to fulfill orders. When a customer orders a product from an FBA business, Amazon picks, packs, and ships the product to the customer's door. Sellers  also let FBA manage customer service and returns for them.

This business can be very profitable as it allows sellers to focus on marketing and product development while Amazon handles the logistics of fulfillment and customer service. Aside from these, there are many other benefits Fulfillment by Amazon (FBA) has, including:

• Reach more customers. Amazon is the world's largest online marketplace, so by using FBA, you can tap into a huge customer base that you might not otherwise be able to reach.
• Saves time. When you fulfill orders yourself, it can take up much of your time packing and shipping orders. With Amazon FBA, you can free up your time as Amazon will handle the packing and delivery for you.
• Increased sales. Amazon Prime subscribers will enjoy free two-day delivery on any purchases Amazon fulfills. This can help increase sales as customers are more likely to buy items they know will arrive quickly.

Using Amazon FBA can be a terrific help in your business. However, before beginning an FBA business on Amazon, there are a few disadvantages to be aware of, including:

• It can be expensive. You have to pay for the cost of shipping your products to Amazon's warehouses, and you also have to pay Amazon's fulfillment fees, which can eat into your profits.
• The possibility that your products could get lost or lose quality while being stored by Amazon. And if that happens, you could be out of luck because Amazon's liability insurance doesn't cover all types of damage.
• If your products don't sell well, you could end up stuck with a lot of inventory that you can't return to the manufacturer.
• Amazon FBA is not right for every product. Certain items may be difficult to ship, and shelf-life can be an issue. So if you’re selling products that have a short shelf-life such as food or cosmetics, it would be best to 

Given these possible difficulties, Amazon FBA can be a practical alternative. Still, assessing the benefits and drawbacks of using it for your business is crucial before making a choice.

How to Set Up Your Amazon FBA Business

Now that you know what FBA business is on Amazon, its advantages and drawbacks, we'll move on to setting up your FBA business. Setting up an Amazon FBA business can seem daunting, but with a little planning and know-how, it's quite straightforward.

Step 1: Choose your product niche

Selecting a product niche is one of the most crucial aspects of beginning an Amazon FBA business. This step can be tough, especially if you're starting with a blank slate. However, you can consider the following to search for the perfect niche for your Amazon FBA business.

• Start with your interests. What do you feel passionate about? What area of expertise do you have? Do you think you can address this by producing a product or service?
• Do your research. Check out Amazon's bestseller lists in your selected niche. You can also look for trends in Google Trends and on social media.
• Consider your competition. Keep in mind that there are other sellers on the Amazon marketplace. Know who your competitors are and what they are doing well and poorly. This will help you determine what you need to do to stand out from the crowd.
• Make sure there's demand. Even if you find the perfect niche, it's easy to get lost in the shuffle if you're not selling something that people want to buy.

Doing these will help you to narrow down your choices and choose a niche that has the potential to be profitable. By taking the time to choose a niche that's right for you, you'll be setting yourself up for success on the Amazon marketplace.

Step 2: Set up your Amazon seller account

Once your products are selected, it's time to create your Amazon seller account. This will give you access to Seller Central and everything you need to get started, including tools and resources. Here's how to do it:

1. Go to Amazon and click on "Sell on Amazon."
2. Create an account with your name, email address, and password.
3. Once logged in, provide the necessary information about your business, such as your name, address, and contact information.  
4. Choose your selling plan. You'll need to choose the professional option if you're selling more than 40 items per month. If not, choose an individual option.
5. Choose a payment option and input your credit card details.

Step 3: Create your product listing

Once your registration is complete, you're ready to start listing items for sale on Amazon! Here's a step-by-step guide to listing your products on Amazon.

1. Click on the "Add a Product" button.
2. Enter information about your product. This includes your product page title, description, category, and price. Include accurate and comprehensive information about your items along with high-quality images.
3. Set up a payment method. Amazon offers a variety of payment options, so make sure you select the best choice for you.
4. Select the shipping method for your product. You should specify how the product will be shipped to customers.
5. Click "Submit."

Once you've created your product listing, it will go live on Amazon and customers will be able to purchase your products. However, it's crucial to make sure you take the time to make accurate and comprehensive listings. Otherwise, you may end up with frustrated customers and negative feedback.

Step 4: Ship your products on Amazon

After your products have been listed, you can now ship your items to Amazon's fulfillment centers. Here's the step-by-step shipping process:

1. Create a shipping plan and label your products. Amazon provides detailed instructions on how to do this, so follow their guidelines carefully.
2. Ship them to Amazon's fulfillment center in a secured package. Amazon offers a few different shipping options, so be sure to select the delivery option that best meets your needs.
3. Once your products have arrived at Amazon's fulfillment center, they will be stored there until a customer orders them. When a customer places an order, Amazon will pick, pack, and ship your product to your customers.

Amazon also handles customer service for you, so you don't have to worry about dealing with any issues.

Final Thoughts

So, there you have it! Becoming an FBA seller can be a great way to start or grow your business. It’s important to remember that there are some steps you must take to set up your seller account and products correctly.

Of course, the process of becoming an Amazon FBA seller is just the beginning of your Amazon business journey. You still have to market and sell your products. But don't worry! You can always seek help from a trustworthy account manager to assist you in running your Amazon business. If you have any questions or run into any snags along the way, don't hesitate to reach us at 1-800-820-3746.