Sell on Walmart Marketplace: How to Improve Your Sales Performance

July 26, 2022
Written by Jayce Broda
Improve sales performance

One great way to expand your sales and customer base is to sell on Walmart Marketplace. As one of the world’s largest retailers, Walmart receives high traffic from potential customers, making it an ideal platform for online sellers. However, in such a huge and crowded marketplace, it can be challenging to differentiate from the competitors. 

Fortunately, you can do some measures to boost your sales performance on the world’s largest retailer’s website. Whether you’re a first-time Walmart seller or have been selling on the platform for a while, it’s always helpful to refresh your knowledge of the basics and learn new tips to improve your sales performance.

What is Sales Performance?

When selling on the Walmart marketplace, it’s important to keep an eye on your sales performance. But what is sales performance? It’s more than just making a sale. Sales performance is achieving the goals you set to continue growing your business.

These goals could be achieving desired sales outcomes. This includes prospecting, generating leads, building relationships, and closing deals. No matter the goal, you must have a plan for meeting and exceeding it. To be successful, you need:

  • To successfully promote your product and refute customers’ concerns.
  • To effectively manage your time and resources to maximize your performance. 

Sales performance helps to measure and track progress towards sales goals and can be used to identify areas of improvement. Aside from these, it can also help you to identify trends and take steps to boost your business.

With strong sales performance, your businesses can thrive. So next time you’re thinking about making a sale, remember that it’s not just about the sale itself; it’s also about how that sale will impact your business’s bottom line.

How is your sales performance measured?

This sales performance metric is what determines whether you’re successful on the platform or not. That’s why it’s essential to understand how your sales performance is measured. The good thing is that the Walmart seller marketplace is fairly transparent about measuring sales performance.

Walmart seller center looks at several different factors when measuring sales performance. This includes order volume and accuracy, customer satisfaction, and on-time delivery.

Order volume reflects the number of items you sell over a certain period. It is a useful metric for comparing sales across different periods. You can also use it to assess the sales potential of new products and track changes in customer demand.

There are a few things you can do to increase your order volume:

  • Create attractive and informative product listings. Your listings should include key search terms Walmart shoppers will likely use when looking for items like yours.
  • Offer competitive prices. This makes shoppers more likely to choose your products over similar items from other sellers.
  • Provide excellent customer service. If buyers have a positive experience with your brand, they will likely return for future purchases.

Order accuracy ensures that the items you ship to Walmart customers match the items your customers ordered and that those items are in good condition. If your orders are constantly canceled or returned due to incorrect items, it will reflect poorly on your sales performance.

There are a few things you can do to improve your order accuracy:

  • Double-check your listings. Ensure that the product photos and descriptions match exactly with what you’re shipping out and that there are no typos or errors.
  • Pack and label your orders correctly. It would be best to use clear and concise labeling, so there’s no confusion at the warehouse.
  • Keep good communication with your customers. If your customers have questions or concerns about their order, address them immediately.

Customer satisfaction is based on customer feedback and return rates. A high score indicates that the Walmart marketplace seller is providing good customer service and handling returns efficiently. Conversely, a low score may indicate that the Walmart marketplace seller needs to improve your customer service or return policy.

You can do a few simple things to ensure your customers are always satisfied:

  • Make sure that you’re always responsive to customer inquiries. Respond as soon as possible, whether they reach you by phone, email, or social media.
  • Take extra steps to find solutions to any issues that may arise. For example, if a consumer is dissatisfied with a product, try your best to make it right.
  • Keep your promises. Make sure you carry out your commitments if you make a promise. 

On-time delivery. Customers expect to receive their orders within the specified time frame; if you can’t meet their expectations, it will reflect poorly on your sales performance. Fortunately, there are a few things you can do to ensure that your orders are always delivered on time:

  • Make sure that you have enough inventory in stock to meet customer demand.
  • Use a reliable shipping service that can get your orders to buyers promptly.
  • Make sure your listed shipping times are accurate. If you can’t meet the estimated shipping time, it’s better to list a longer time frame than to disappoint buyers by missing your mark.

Sellers who perform well across all these metrics will have a higher sales performance score. Conversely, those who struggle in any of these areas will see their score suffer. It’s important to note sales performance is such an important metric. It’s worth putting in the extra effort to ensure you’re doing everything possible to optimize your score.

5 Ways to Improve Your Sales Performance

Several factors can affect sales performance, including the quality of the products or services sold, the marketplace’s competitiveness, and the overall economic conditions. Improving your sales performance can seem like a handful of tasks, but there are some simple steps you can take to make a big difference.

1. Understand what your customers want

Invest some time getting to know your customers and their needs. Then, you will better understand how to sell on the Walmart marketplace effectively. Understanding your customers will enable you to:

  • Tailor your products and services to meet their needs better.
  • Develop marketing strategies that are more likely to resonate with your target audience.
  • Identify areas where your business could improve.
  • Establish a strong relationship with them to persuade them to do business with you in the future.

2. Take advantage of Walmart’s Promotions Manager tool

By taking advantage of all that the Promotions Manager offers, you can significantly improve your sales performance and reach your target audience more effectively. Here’s how to use the Promotions Manager tool to improve your sales performance:

  • Create clear and concise promotional messages highlighting your products’ key benefits.
  • Make sure your promotional campaigns target the right audience using the tool’s powerful targeting options.
  • Use the reporting features to track the results of your promotional campaigns and make necessary adjustments to improve their effectiveness.

3. Take advantage of Walmart’s online traffic

Walmart is one of the biggest retailers in the world, and with that comes a massive amount of online traffic. However, you can’t turn that traffic into sales without a little work on your part. Here are some things you can do to improve your chances:

  • Make sure your product listings are accurate and up-to-date. Inaccurate listings are one of the quickest ways to lose a potential customer. 
  • Optimize your product listing. Ensure your title and product description are clear and keyword-rich, and your product photos are high-quality to help improve your visibility in search results.
  • Offer promotions and discounts. This will help to attract Walmart customers to your product listing.
  • Track your performance. Regularly check your analytics to see how your Walmart listing performs and adjust as needed.

4. Focus on creating a great customer experience

Not only is it a great way to differentiate yourself from other sellers, but it can help to build brand loyalty that leads to increased sales. So how can you be sure that your customers have a great time? Here are a few tips:

  • Make it personal. Knowing your customers will help you create a more personalized experience that they’ll appreciate.
  • Make returns easy. No one likes dealing with returns, but if you make the process as painless as possible, your customers will appreciate it.
  • Be engaging. Your customers should feel like they’re being listened to and that their business is important to you. So ensure to be friendly and engage with your customers at all times.
  • Be responsive. When things go wrong, customers want to know that you’re attentive and eager to make things right. Ensure you have measures to respond swiftly and effectively to consumer inquiries and concerns. 
  • Go the extra mile. It’s always important to exceed customer expectations where possible. This could be anything from offering free samples or exclusive deals to going out of your way to solving a problem.

5. Stay up-to-date on the latest Walmart selling policies and procedures

You should stay compliant with all of Walmart’s rules and regulations and keep an eye out for changes that could affect your business. By staying on top of things, you’ll minimize any problems arising down the road. Here are a few ways to stay up-to-date:

  • Check the Walmart Seller Center regularly. This is where Walmart posts updates and changes to policies and procedures.
  • Subscribe to the Walmart Seller Newsletter. This newsletter will provide timely information on changes that could impact your business.
  • Attend Walmart Selling Events. These events are held periodically and provide an opportunity to hear directly from Walmart executives about changes to selling policies, as well as receive training on best practices.
Sell on Walmart marketplace

Final Thoughts

Growing your brand requires more than just making a few good sales. It requires careful planning, dedication, and a willingness to learn from mistakes. Perhaps the most important factor in determining sales performance is setting realistic goals. If your goal is too high, you’ll likely become discouraged and give up; if it’s too low, you won’t be motivated to push yourself.

And if you are selling on the Walmart marketplace, it is important to understand sales performance and how it is measured. There are many ways to improve your sales performance, but the most effective methods vary depending on the business. By using the tips in this article, you can start making changes that will lead to an increase in sales. If you want more tips or help to improve your sales performance, reach us at [email protected].

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
Book a Call
Become a better seller

Read More

Tips for Lowering Your Order Defect Rate After Amazon Reinstatement amazon reinstatement - woman upset at an opened package

Many factors go into maintaining good Amazon Seller Central account health. One of them is the order defect rate (ODR). It focuses on customer service and describes the quality of your product. It’s arguably the most important factor and could make or break a seller’s performance.  Amazon is strict when it comes to this metric. […]

Solve 7 Keyword Problems With Amazon SEO Services amazon seo services - dartboard with keyword letterings

You have a long keyword list and yet, couldn’t choose which ones to use? Maybe you’re struggling to look for a reliable source for keywords? Perhaps the ones you’re using aren’t generating any conversions? If any of these sound familiar, it’s time to improve your keyword research.  Keyword research is one of the many ways […]

The Rainbow After The Rain: Dealing With Amazon Suspensions amazon suspension

As most ecommerce sellers know, an Amazon suspension can feel like storm clouds looming on the horizon. But just like with any storm, there’s always a chance that something beautiful will come out of it. Of course, it might occur differently than expected, but there’s always a possibility that it will come. Every business has […]

crossmenuchevron-down