Last updated on January 25th, 2023
Written by Nicasio Co III
If you're selling Amazon household items on the platform, you already know that you're battling against many sellers on the platform. Most of the time, the items you're selling might be what the others are offering, too. So you have to do everything you can to stand out from the rest of your competitors.
One way to outshine your competitors is by ranking your product listings. When you "rank" for a particular keyword, your listings will show on the first page of the search results. This is a big advantage since most shoppers don't scroll past through the first two pages of the search results. The earlier they see your products, the more likely you will make a sale.
But the question is, how do you land on the top Amazon household items list? Here are some tips on how you can achieve this. Read on to know more!
One of the most important aspects of ranking your Amazon household items best sellers list is keyword research. This means that you need to find the right keywords relevant to your product and generate traffic.
You can use tools such as Google's AdWords Keyword Planner, Moz, or Ahrefs to help you find these keywords. There are free versions available for these tools but you’ll only get limited results and information about them. So if you want to maximize the keywords you’re going to use, it’s better to invest in these tools since it’s the backbone of your product listings.
Once you have the list of keywords, you need to ensure that you use them in your product listing titles, descriptions, and even in the backend search terms. You can also use them in your Amazon ads. By doing this, you'll increase your chances of ranking for those keywords.
Another way to rank your personal care and household products listings is by optimizing your product titles. This means that you need to make sure that your titles are search engine friendly and will help increase your ranking. One way to do this is by adding the target keyword in the title. You can also use relevant keywords in the title to help you rank for those keywords.
Here are some additional tips that might help you create optimized product titles:
In addition to optimizing your product titles, you also need to write compelling product descriptions. This is because your product descriptions are one of the most important factors that Amazon uses to rank your product listings. So make sure that you write keyword-rich descriptions that will help improve your ranking.
Not sure how you can make product descriptions more compelling? Here are some helpful tips to get you started with it:
Another way to rank your Amazon household items is by using relevant backend keywords. This means that you need to include the target keyword in the backend search terms of your listing. You can also use other related keywords to help you rank for those keywords.
Almost every Amazon FBA seller misses the backend keywords, which is also an important aspect of SEO. Instead, most of them focus on incorporating the keywords on their product titles and listings, only to forget that it's only a part of the optimization process.
Backend keywords are those that are not shown to the customer. So only you and your team can only see these keywords. However, even if these are not shown to your viewers, the algorithm recognizes these keywords, which also helps boost your search rankings.
Follow these steps when adding backend search terms on Amazon:
Aside from the title and listing description, you should also optimize your product images. Image optimization means that you need to make sure that your images are high quality and will help improve your ranking. You can also add the target keyword in the file name and use relevant keywords in the alt text of your images.
Like with backend keywords, Amazon’s A10 algorithm also indexes images uploaded to your product listings or A+ content. It’s very easy to not mind these things since these are not shown to the shoppers. But if you really want to increase your rankings, you should take this extra step to optimize your product images
When taking pictures of the household supplies, make sure to use high-quality images. This is because Amazon uses the quality of your images to rank your product listings. So make sure that you take clear, well-lit, and high-resolution photos of your products.
More than image optimization, using high-quality images is also helpful in enticing viewers in clicking on your listings. These increased clicks, and more importantly your sales, are all helpful in ranking your products.
No matter how great your product listings are, you won't make a sale if your prices are too high. So make sure to price your household essentials products competitively to attract more buyers. It’s best to keep an eye on how your competitors are listing their products.
If you cannot match the prices your competitors are offering (if they’re offering it too low), you might want to consider offering discounts or vouchers to attract more customers. So you don’t necessarily have to compromise on lowering your prices, especially if it’d hurt your profits. Look for more creative ways to outperform your competitors!
If you're an Amazon Prime seller who's selling on the kitchen and household items space, there are a lot of competitors you are faced with. So for your product listings to stand out from the rest, you have to rank for these keywords. Although you can achieve ranking for your targeted keywords by following the tips mentioned above, it might take you quite some time to do so.
Do you immediately want to see the results of optimizing your listings? Work with a pro-Amazon account manager instead! At Seller Interactive, we don't only focus on listing optimization to boost your rankings; we also apply Amazon PPC and other marketing strategies to rank your listings. Want to take this opportunity for your business? Schedule a call with us today at [email protected]!
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