How did Amazon deal with Unethical Sellers?  Bad actors, be warned: Amazon will not be so forgiving of any seller caught using black hat methods. Yes, competition on the platform is tough. But this is not an excuse to resort to underhanded tactics just to get ahead of the game. If you value profit, then […]

Competition on Amazon can get vicious. With over 8 million registered sellers vying for customers’ attention, this is not surprising at all. Instead of getting discouraged and backing out, however, a confident seller should feel more motivated.  If you know your brand well and firmly believe that your offerings can make a difference in your […]

Being the largest online marketplace in the world, Amazon increases your customer base immensely. However, catching your customers’ attention might prove to be quite tricky…Why? COMPETITORS Given how big Amazon is, expect that you’ll have not just one, but as many competitors as you can possibly imagine. All of you are selling the same type […]

Ranking on Amazon SEO does well to grow your business. But if you can also make your product pages rank on Google using amazon listing optimization, then you double your benefits. Find out how you can do this, as you go over the details explained below. 1. Incorporate a link to your website (Make sure it […]

Extensive counterfeiting is a significant problem on Amazon. You must have bought one too without knowing it. Chances are, frequent shoppers might have purchased a fake item from a malicious seller at some point and you can always avoid such problems by legit Amazon brand protection services.  Accordingly, based on the findings of Counterfeit Reports, 13% of […]

Without Keywords, your customers will have a very hard time finding your product pages. That’s why optimizing for Amazon SEO is critical. It directs traffic to your product pages. By now, you must already be familiar with looking for search terms and how to incorporate them into your copies. Take note, however, that Local SEO, which everybody […]

t’s the largest e-commerce platform in the world, so why have you not have been able to realize the dream and promise that is Amazon? Launch More Products So, you’re thinking - “What? You want me to launch more products when the products I’m currently selling are not yet earning enough to justify launching more? How is that smart?” The intuitive approach of trying to get traction on one product at a time seems smart, safe, and even...

Are you FAILING TO SCALE on Amazon? Here’s part of the problem When you look below the fold for most product listings, under the “Sponsored products or related to this item” row, Amazon offers your competitors products, which may be cheaper and/or have a better conversion rate than yours. But what if you could own those product suggestions? What if Amazon suggested products are not only yours, but the customer recognized your brand immediately? You can do this by...

Here are our 4 top tips to optimize your images on Amazon. Your product images may have been shot by a professional photographer and yet those same highly-priced images may fail to help sell more products. Know Your Goal! The secret to this, my friends, is discipline. I learned years ago from a mentor of mine that any element you put into these images must have a specific purpose that contributes to your goal. In this...

Copy That Sells
Struggling to scale and be found on Amazon? Write for Two Audiences The best sellers know that crafting a sales converting listing is half art and half science. The most persuasive copywriter will not necessarily be able to produce the best Amazon listing. Likewise, AI technology that knows every keyword and the correct order to put in the title, bullet points, description and back-end will not be able to connect with human readers as well as we hope. It...