Last updated on March 19th, 2023
Written by Ken Zhou
When shoppers buy something online, they want to ensure that what they're getting is worth their money. So, marketing your products effectively plays an integral part in persuading customers that your products are just what they need.
Amazon digital marketing efforts like optimizing your product listing or investing in sponsored ads management can help you show your products in front of potential customers. But, if you can market your products more effectively and you don't have to pay anything for it. Would you believe it? This may sound too good to be true but it’s real and it’s in the form of customer reviews.
If you're an Amazon seller, you should know how valuable customer reviews can be to your Amazon digital marketing. Aside from being one of Amazon's key factors in ranking your products, these can also dictate whether a shopper buys your product. Why? Because it's the social proof of how great your product or service is coming directly from people who experienced them first-hand.
This social proof gives credibility to you as a seller and your products. It’s also the reason why it can be tempting to buy fake reviews just so your product ranking can improve and customers are persuaded to purchase. It might be tempting to do but there are a lot of good reasons why you shouldn’t resort to buying fake reviews.
Since we've established how important customer reviews are in your Amazon marketing strategy, gathering positive Amazon reviews must be enticing to boost your business. However, it's no secret that sellers like you can easily opt to buy fake reviews. If you've already bought them, you're bound to know their drawbacks sooner or later.
But, if you're an Amazon seller who’s still considering whether to go this way or not, you should hold on to that thought for a while. Here are some of the many reasons why buying fake reviews is a bad decision for your business:
Gone are the days when shoppers blindly buy products without checking its credibility. Customers nowadays are a lot smarter and will exert extra effort to check whether your product is worth their money.
With that, they can easily spot fake reviews from a mile away. Sooner or later, your readers will catch on to the fact that you're buying fake Amazon reviews. When they do, they're not going to be happy. Not only that, but they'll also lose trust in you as a credible Amazon seller.
More than just an effort to boost sales, buying fraudulent reviews is nothing more than lying to your potential customers. You're giving potential customers a false impression of your product's quality.
If you’re caught doing this deceptive action, customers are more likely to take their money to a seller where they can trust that they're not being lied to about the product they're going to buy.
We're not talking about the cost of getting fake reviews, per se. Instead, it’s about the price you'll pay when caught by Amazon. You can save a few dollars by buying fake reviews in the short term. But in the long run, it will cost you more money than it's worth. You never know, it might even cost you your Amazon business.
Once you start buying fake reviews, you’re risking your entire business since you can get in trouble with Amazon. The retail giant has been cracking down on sellers who use fake reviews, and if they catch wind of someone doing this action, they could suspend their Amazon account. It would be a huge hassle for you, and you could lose access to your account and all of Amazon's resources.
Customer reviews will be your anchor to prove that you provide excellent quality products and exemplary customer service. But it's also true that gathering ample reviews for your product listing takes time. However, it doesn't mean that you should resort to buying fake reviews. It's not the only way.
In fact, according to a reliable Amazon marketing agency, there are plenty of honest and ethical ways to build your business. One surefire way is to focus on providing great products and services. Your customers will appreciate your efforts and they'll be more likely to recommend you to others if they know you're not cutting corners.
So instead of buying fake reviews or using other shady tactics, you should focus on delivering an amazing customer experience instead. In no time, customer reviews of how great your product and service will come to you without you tainting your conscience.
When it comes to online reviews, we've all seen fake ones. Have you seen five-star reviews that seem too good to be true? Or the ones that sound fishy because they're written in broken English? Chances are, those reviews are fake and your customers and Amazon might get the wind of it. It’s definitely a risk that has its pros outweighed by its cons.
So is it worth risking all that just for a few extra positive reviews? A digital marketing manager would shake their head in disapproval. Don't risk your Amazon Seller Central account or your relationships with your customers by buying fake reviews. It's definitely not worth it.
If you sell products on Amazon, it's important to get honest feedback about how your products perform. You're asking about what if it's a bad review. The thing is, bad reviews are still reviews. But this doesn’t mean it’s the end for you. You can always flip them to your advantage by taking them constructively and as a point of reference for improvement.
Here are a few tips to help you get honest feedback about your Amazon products:
Asking customers who bought from your store never goes wrong. But, you see, sometimes they forget to leave a review. That's why you need to have a system to remind customers to leave a review about your product. You can always ask them to request a review for a specific order under the Order Details page, message them through email or Buyer-Seller Messaging.
When soliciting feedback, making it easy for reviewers to leave their thoughts is key. No one wants to jump through hoops or wrestle with a cumbersome process to share their opinion, so be sure to provide clear instructions on how to leave a review.
Streamlining the process will also make it more likely that people will provide feedback in the first place. In other words, don’t make the process of leaving a review too hard for them.You'll be more likely to get the insights you need to improve your business by making it easy for reviewers to leave feedback.
So, what's the takeaway? Not only is it illegal to buy fake Amazon reviews, but it can also damage your business. The best way to get more legitimate reviews is by providing a great product and excellent customer service. We hope this article has helped to clarify the issue of Amazon fake reviews and shown you why it is always a good idea to avoid them.
At Seller Interactive, we pride ourselves on providing honest, accurate information that helps Amazon sellers make informed decisions about their Amazon businesses. If you need help getting started or want someone to take care of your online marketing for you, book us a call today. We would be happy to chat with you about your business and how we could help increase your sales and grow your brand.
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